The National Center for Healthy Housing avows that homes in the United States are one of the most dangerous places for families, estimating that 35 million homes place their occupants at risk because of poor indoor air quality (IAQ).
Fortunately, consumer interest in healthy homes and IAQ has surged since the onset of the pandemic. According to COGNITION Smart Data, Green Builder Media’s market intelligence division, 92% of early adopters and first mover homeowners believe that good IAQ is extremely important or very important, and 85% would pay more for a healthy home.
In fact, a recent Green Builder Media survey reveals that:
Green Builder Media’s COGNITION Smart Data shows that public interest in all things sustainable is on the rise. Which sustainability upgrades matter most to homeowners? Given the prolonged pandemic, it’s not surprising that healthy home tops the list, followed by net zero energy and smart home technologies.
Interestingly, respondents indicated that electrification is also top of mind. Approximately 37% of
respondents indicated that they’d spend $10,000 for healthy home upgrades, smart home systems and solar + storage.
COGNITION research reveals that indoor air quality is top of mind for homeowners because they want to keep their families healthy and safe. These homeowners are spending money on indoor air monitors, air purification systems, fresh air exchange systems, non-toxic materials and antimicrobial surfaces.
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