Register For This Free Webinar

A Housing 2.0 Presentation

Free Webinar: Managing Homebuyer Uncertainty

Thursday, October 2, 2025
2:00 Eastern

Six Science-Backed Strategies to Sell Hidden Value


It’s no secret: the best innovations in housing — health, resilience, energy performance — are often invisible to buyers. And if buyers don’t understand the value, price resistance is inevitable. This session arms you with six powerful, research-driven strategies to translate technical benefits into emotional triggers that drive purchasing decisions. Remember: when buyers see the value, price stops being the problem.

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Sam Rashkin photo web

Our Presenter

Sam Rashkin’s two-decade career as a licensed architect includes serving on national steering committees for the U.S. Green Building Council (USGBC)’s LEED for Homes, Green Builder Media’s Green Builder Guidelines, the Environmental Protection Agency (EPA)’s WaterSense label, and EPA’s Indoor airPLUS label. He has partnered with Green Builder Media to develop the Housing 2.0 program, which empowers building professionals to design and construct higher-performance, healthier and more-sustainable homes at a fraction of the cost.

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