The market isn’t just warming up to all-electric homes—it’s flipping the switch. 37% of today’s buyers are already sold on the idea. But the real power play? Another 40% are on the fence. That’s your opening.
COGNITION Smart Data reveals what these buyers care about and how you can win them over. From smart thermostats to high-performance HVAC, consumers are ditching energy waste and embracing next-gen tech. The data shows growing adoption of key energy-saving upgrades:
These trends reflect a clear shift toward smarter, more efficient homes and an opportunity for building professionals to align with consumer values.
Now’s the time to meet the moment. If you’re a builder or manufacturer, your success hinges on understanding and influencing this pivotal buyer segment. COGNITION gives you the real-time market intel you need to target, message, and convert.
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About COGNITION Smart Data
COGNITION is the only market insights platform specifically engineered for the building industry’s sustainability transformation. We track evolving consumer behaviors, emerging technologies, policy shifts, competitive benchmarks, and market demand signals so you can adjust faster, sell smarter, and grow revenue—confidently.