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Consumers Embrace the Great Energy Shift. Are Builders Keeping Up?

New COGNITION Smart Data research reveals why resilient homes are becoming one of housing's strongest value drivers.

COGNITION Energy Insights Report 2026 cover

The 2026 COGNITION Energy Insights Report tracks consumer and builder attitudes from 2024 to 2026, revealing major shifts in demand—and surprising gaps between perception and reality. Read to report to learn how builders and consumers think about:

  • All-electric homes.
  • Solar and other renewable energy.
  • Battery storage.
  • The value of self sufficiency.
  • Which energy-related options are worth a premium.

The energy transition is accelerating. See where consumers are headed—and whether the industry is keeping pace.

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