In this new Field Guide to Housing 2.0 , an excerpt of the Housing 2.0: A Disruption Survival Guide book, Green Builder editors highlight one section of Rashkin’s book that will be of particular interest to home builders: the user experience. This includes information on rising home-buyer expectations for attributes like home certifications (such as Zero Ready and Indoor AirPlus), low maintenance products, and quality construction.
Rashkin addresses how affordable technology (like infrared cameras) can help builders deliver on these requirements, while technologies installed in the home can erase pain points for consumers (think real-time monitoring of home systems, indoor air quality products, and energy-efficient HVAC).
At the end of the day, homes will be sold because they appeal to buyers and provide them with the experience they expect out of a home. This guide will teach you the step-by-step process to provide that perfect home-buying experience.
Want to skip the Field Guide to Housing 2.0 and go straight to the full-length book? Order your copy here.