As residential electrification accelerates, one challenge is becoming increasingly clear: builders and homebuyers often want the same outcomes—comfort, lower bills, and resilience—but prioritize very different solutions. That disconnect can lead to homes that underperform despite good intentions.
While consumers gravitate toward visible upgrades like appliances and smart thermostats, builders consistently prioritize less visible—but far more impactful—measures such as insulation, air sealing, and right-sized HVAC systems.
The data reveals that this misalignment often results in misplaced spending and missed performance gains.
For example, insulation and envelope upgrades can reduce heating and cooling loads by 20–40%, yet rank far lower in consumer awareness than windows or appliances. Builders understand the physics—but often struggle to communicate value in ways that resonate with buyers.
The ebook also examines how emerging technologies—heat pumps, smart electrical panels, batteries, and demand-response systems—are viewed with both interest and hesitation. Adoption is no longer limited by technology readiness, but by education, messaging, and perceived risk.
Ultimately, the path forward is alignment. When builders, utilities, and manufacturers lead with data-driven education, consumers make smarter investments—and the result is a generation of homes that are more efficient, resilient, and future-ready.
Download the free eBook to explore this important housing trend.