Transparency in the sales process and relationship building are paramount, and traditional retail sales concepts have now penetrated the housing market. And, more than ever, digital marketing and virtual reality are taking over the role that model homes used to play as homebuyers gather information and even purchase homes online.
Dennis Webb, Vice President of Operations for Fulton Homes, explores the shifting paradigm for building professionals as the home buying process enters the digital age.
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About the Presenter
Prior to joining Fulton Homes, he was Vice President of Stores for Eagleson's, a men's clothing retailer owned by Ira Fulton, who sold the business to concentrate on homebuilding. Before Eaglesons, Dennis had a 20 year retail career with Hart, Schaffner and Marx, where he held increasingly responsible positions of Salesman, Store Manager, Buyer, Merchandise Manager, General Manager, and Store President. Dennis graduated from Chapman University in Orange, CA, and currently resides with his wife Janis of over 40 years, in Tempe, AZ. His daughter Laura is the Executive Director of a non-profit organization in Los Angeles, and son Darin is a lawyer in San Diego.