Homeowners aren't just thinking about today's utility bills anymore—they're thinking about tomorrow's storms, insurance premiums, repair costs, and peace of mind.
The newest COGNITION Smart Data report, A Growing Resiliency Economy: Addressing Upfront Cost Challenges, reveals a major shift in the housing market. Buyers who've experienced climate-related disasters increasingly prioritize resilient home features, builders report growing consumer demand, and most professionals believe resilient homes command higher resale values.
The report also identifies the industry's biggest opportunity: overcoming the upfront cost barrier through better financing, incentives, education, and smarter product design. As resiliency moves from premium upgrade to expected standard, builders who lead today will be positioned for tomorrow's market.
Download the free report and discover why resiliency is becoming a cornerstone of value per square foot.