Green Builder Media

How Sustainability Can Unlock New Markets

Written by Cati O'Keefe | Apr 3, 2026 1:49:40 PM

A new conversation is emerging around how sustainability is a core driver that could reshape everything from housing to global markets. 

For decades, the metrics driving business decisions have been narrow: first costs, quarterly earnings, short-term returns. But as climate risk, resource constraints, and economic instability intensify, those metrics are starting to fall short.

On The Valuation Metric, Sara Gutterman sits down with Scott Tew, Vice President of Sustainability Strategy at Trane Technologies, to explore a fundamental shift: sustainability is no longer a side initiative—it’s becoming a core driver of business value.

Tew describes how sustainability has evolved from a “nice-to-have” or compliance exercise into a catalyst for innovation, resilience, and competitive advantage. Companies are no longer asking if sustainability matters—they’re asking how it can unlock new markets, reduce risk, and drive long-term growth.

That shift is already changing how leading organizations operate. Instead of optimizing for short-term gains, they’re focusing on durability, efficiency, and long-term performance—rethinking everything from materials and supply chains to product design and customer outcomes.

At the same time, new technologies like AI and real-time data are accelerating this transformation, giving companies unprecedented visibility into how systems actually perform—and where value is truly created.

Tew argues that the future belongs to businesses that align value with resilience, performance, and long-term impact—not just short-term profit.

To hear the full conversation—and his thoughts on the future of housing, business, and the broader economy—watch this episode of The Valuation Metric on the Green Builder Media Network.