Housing 2.0 creator Sam Rashkin, known as the father of the Energy Star and Zero Energy Ready Home programs, examines the widening gap between home prices and household incomes. He lays out six cost-saving strategies builders can use to close it without giving up performance.
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Mike Collignon: All.
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Mike Collignon: Right. Hello, everyone. Welcome back. I sure hope your summer went well. August is American Adventures month, so hopefully you got to embark on some adventures of your own. Speaking of adventures, we're continuing our journey on our five part series that will look at housing uncertainties. Now, today's topic is managing affordability, uncertainty and specifically we're going to look at the gap between home prices and household incomes.
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Mike Collignon: It's quite staggering here to cover this topic. There is a guide that, you know, Sam Raskin, who's considered the father of Energy Star and Zero Energy Ready Home program. Now, Sam is also the creator and teacher of the House and 2.0 content that's based largely on Sam's latest book, housing 2.0 A Disruption Survival Guide. Now the full program was established to help empower you, our building professionals, to design and construct higher performance, healthier and more sustainable homes at a fraction of the cost.
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Mike Collignon: Sam is going to lead today's seminar and also address your questions at the end. Before we get started, though, we must recognize our main sponsor, Panasonic. Healthy Indoor Living Solutions is helping builders across the country differentiate, differentiate themselves with powerful, code compliant and cost effective indoor air quality solutions that provide a safer environment for home buyers. We very much thank Panasonic for their sponsorship.
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Mike Collignon: Now, during the course of today's presentation, you could submit questions for Sam. Simple. Use that to a function that's located in the menu bar at the bottom of the zoom window. I'm going to look over those questions and pose those to Sam after his presentation. All right, Sam, are you ready for another adventure?
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Sam Rashkin: Good to go, Mike.
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Sam Rashkin: All right.
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Sam Rashkin: Hey. Welcome, everyone. And like my big shout out.
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Sam Rashkin: Thanks to Panasonic for hosting this.
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Sam Rashkin: And I welcome you to the.
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Sam Rashkin: Next, uncertainty seminar, this one on housing.
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Sam Rashkin: Affordability. And the key topic I want to cover today is actual.
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Sam Rashkin: Solutions to that challenge. Six cost savings strategies.
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Sam Rashkin: That can yield.
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Sam Rashkin: Substantial.
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Sam Rashkin: Reductions.
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Sam Rashkin: In your housing costs. So that's what.
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Sam Rashkin: I want to cover today.
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Sam Rashkin: I'd also encourage you to.
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Sam Rashkin: Look at the Green Builder Media.
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Sam Rashkin: Latest issue. There's an article on housing.
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Sam Rashkin: Affordability I wrote where I look at.
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Sam Rashkin: Two cities the most and least affordable.
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Sam Rashkin: And shocking how even in the least.
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Sam Rashkin: Affordable city.
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Sam Rashkin: We have a real crisis.
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Sam Rashkin: So.
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Sam Rashkin: What I want to.
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Sam Rashkin: Address today is this is part of a bigger series. So housing affordability uncertainty is, the subject today.
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Sam Rashkin: The.
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Sam Rashkin: Last session.
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Sam Rashkin: We did.
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Sam Rashkin: There we go.
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Sam Rashkin: Was high performance, certification.
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Sam Rashkin: And changes, that were likely to happen. And how to adapt. The next one would.
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Sam Rashkin: Be the uncertainty with a shrinking workforce and how we can futureproof our businesses.
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Sam Rashkin: By being more aware.
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Sam Rashkin: Of what to do with systems built homes. The next workshop.
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Sam Rashkin: Hidden value of high.
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Sam Rashkin: Performance homes, is, we have this big uncertainty about.
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Sam Rashkin: Why we should want high performance.
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Sam Rashkin: We'll talk about six science based strategies.
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Sam Rashkin: To translate hidden value and wrap up with.
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Sam Rashkin: The.
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Sam Rashkin: Uncertainty about greater homebuyer.
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Sam Rashkin: Expectations and how to meet those who talk.
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Sam Rashkin: About integrating high.
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Sam Rashkin: Performance with really great designs that live.
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Sam Rashkin: Better.
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Sam Rashkin: So that's the full suite for this year. And today the subject.
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Sam Rashkin: Outline.
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Sam Rashkin: Is first, the background for housing.
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Sam Rashkin: 2.0.
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Sam Rashkin: We did a pretty.
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Sam Rashkin: Quick jump right.
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Sam Rashkin: Into the six cost saving strategies. And we'll summarize at the end just how much cost.
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Sam Rashkin: Value.
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Sam Rashkin: Optimization.
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Sam Rashkin: Opportunity opportunity there.
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Sam Rashkin: Is.
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Sam Rashkin: With.
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Sam Rashkin: Housing 2.0. It's just to me
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Sam Rashkin: Staggering what.
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Sam Rashkin: The simple calculations we've.
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Sam Rashkin: Done, throughout.
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Sam Rashkin: The series add up.
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Sam Rashkin: To, we'll go.
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Sam Rashkin: Through those at the end. So let's jump in with the background and essentially.
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Sam Rashkin: The key, data point I think should, drive home the imperative for.
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Sam Rashkin: Why housing is so.
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Sam Rashkin: Important.
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Sam Rashkin: Is that we.
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Sam Rashkin: Spend our.
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Sam Rashkin: Time across a whole.
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Sam Rashkin: Array of different,
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Sam Rashkin: Locations during the.
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Sam Rashkin: Day or home or work dining, or car outdoors.
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Sam Rashkin: Other indoor environments.
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Sam Rashkin: And the key is.
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Sam Rashkin: When you look.
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Sam Rashkin: At all the.
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Sam Rashkin: Data, results of surveys, we're in our home nearly 70%.
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Sam Rashkin: Of each day.
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Sam Rashkin: I suspect.
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Sam Rashkin: After Covid, that number may.
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Sam Rashkin: Be closer to 75%. Which leads us to the conclusion that housing is the ultimate consumer product, because home.
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Sam Rashkin: Is where life happens and that.
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Sam Rashkin: Leads us to why this program exists, why it was put.
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Sam Rashkin: Together. And it's.
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Sam Rashkin: Because.
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Sam Rashkin: It's really critical. If that's.
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Sam Rashkin: How significant home is.
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Sam Rashkin: That we provide homes for life happens better.
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Sam Rashkin: And that's the entire focus of this program.
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Sam Rashkin: Now, what do we do to get there is we provide a.
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Sam Rashkin: Framework so that.
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Sam Rashkin: We.
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Sam Rashkin: Can consistently apply fundamentals for getting.
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Sam Rashkin: To a.
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Sam Rashkin: Better user experience, not lower cost. And it starts with the premise that a lot of.
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Sam Rashkin: People that come to our.
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Sam Rashkin: Training courses.
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Sam Rashkin: Are.
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Sam Rashkin: Performance minded builders, high performance builders.
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Sam Rashkin: But that's not a not for the five legged stool.
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Sam Rashkin: And is a housing user experience.
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Sam Rashkin: In addition, we care about community design.
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Sam Rashkin: Quality and sales.
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Sam Rashkin: And to be.
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Sam Rashkin: More specific.
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Sam Rashkin: With.
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Sam Rashkin: This.
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Sam Rashkin: Framework, we can break it up in piece by piece.
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Sam Rashkin: And the first is community, which has three strategies and 24 best practices. Design is five strategies and 60 best practices. Performance has five strategies and.
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Sam Rashkin: 48.
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Sam Rashkin: Best practices quality four strategies, the 24 best practices and Sales.
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Sam Rashkin: Is.
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Sam Rashkin: Three strategies and 20 best Practices practices to translate all this value.
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Sam Rashkin: And the key.
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Sam Rashkin: Reason why I got into housing 2.0 is where I'm spending my.
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Sam Rashkin: Life.
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Sam Rashkin: And where the builders are.
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Sam Rashkin: We're working with we're overly focused, and their.
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Sam Rashkin: Business was on performance. And really three elements.
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Sam Rashkin: Three strategies are.
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Sam Rashkin: Performance and efficiency, building science.
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Sam Rashkin: And often indoor air quality. And I'm here to suggest that's absolutely.
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Sam Rashkin: A must have.
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Sam Rashkin: I couldn't agree more about that. But it's not nearly enough.
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Sam Rashkin: So that's what.
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Sam Rashkin: We do with housing to point out now, how we do it is really important we.
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Sam Rashkin: Recognize or some.
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Sam Rashkin: Guaranteed sure thing,
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Sam Rashkin: Sure. Things in terms of.
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Sam Rashkin: Really.
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Sam Rashkin: Enhance user experiences.
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Sam Rashkin: And that's where.
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Sam Rashkin: Compared to a first cost business model on the.
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Sam Rashkin: Left, we want.
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Sam Rashkin: To make extra investments.
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Sam Rashkin: To really, capture.
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Sam Rashkin: Those user experiences that will transform.
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Sam Rashkin: How people live in our.
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Sam Rashkin: Homes. So we invest in experts and special features.
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Sam Rashkin: At a higher level.
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Sam Rashkin: The cost is going up.
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Sam Rashkin: But we have.
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Sam Rashkin: All this cost optimization.
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Sam Rashkin: That can extract all.
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Sam Rashkin: These savings.
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Sam Rashkin: That are really powerful, that we want to apply.
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Sam Rashkin: At every step of the.
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Sam Rashkin: Way.
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Sam Rashkin: That results in cost savings and.
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Sam Rashkin: All the added value from.
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Sam Rashkin: The enhance experience and lower ownership costs that result. So that's the second step is to do.
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Sam Rashkin: All that.
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Sam Rashkin: Optimization. And the third step is to translate.
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Sam Rashkin: The cost advantage, which easily.
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Sam Rashkin: Adds up to tens of thousands of dollars.
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Sam Rashkin: Per home.
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Sam Rashkin: As a cost advantage. So that's what we do.
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Sam Rashkin: And today.
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Sam Rashkin: We're going to focus on this.
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Sam Rashkin: Part. How do we optimize cost.
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Sam Rashkin: That is the subject of today. And so you know it's.
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Sam Rashkin: Embedded in all the.
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Sam Rashkin: Housing 2.0.
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Sam Rashkin: Details.
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Sam Rashkin: But this is going.
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Sam Rashkin: To curate all of it.
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Sam Rashkin: Into a simple package for you.
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Sam Rashkin: Today. Now the other thing I like to highlight.
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Sam Rashkin: Is we get results.
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Sam Rashkin: Mike and I worked with a number.
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Sam Rashkin: Of builders in action groups applying housing. 2.01 was Tim O'Brien homes, the largest.
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Sam Rashkin: Production builder in Wisconsin. And we were.
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Sam Rashkin: Just real excited.
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Sam Rashkin: Working with Tim O'Brien.
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Sam Rashkin: This is a, just a, screenshot of some of the work we.
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Sam Rashkin: Did with them.
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Sam Rashkin: Which shows all the nodes on.
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Sam Rashkin: The left that we applied to the original.
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Sam Rashkin: First plan. On the first floor. We had a 26.
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Sam Rashkin: On recommendations.
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Sam Rashkin: For optimization.
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Sam Rashkin: On the lower level, another dozen recommendations.
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Sam Rashkin: Outside you have another 10 or 12 recommendations.
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Sam Rashkin: And we wound up with an optimized for planning. Everybody's live better.
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Sam Rashkin: Had less square footage and was just a.
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Sam Rashkin: Better product for Tim O'Brien.
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Sam Rashkin: So the next step.
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Sam Rashkin: After we get to the.
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Sam Rashkin: Optimization is we had builders.
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Sam Rashkin: Measure what they're doing because you can't manage what you don't measure.
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Sam Rashkin: So we give them a spreadsheet, have them analyze all.
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Sam Rashkin: The outcomes.
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Sam Rashkin: All the cost savings, all the.
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Sam Rashkin: Added value.
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Sam Rashkin: And what Tim's calculations.
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Sam Rashkin: Added up.
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Sam Rashkin: To was about 46,000 cost savings, about 72,000 of added.
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Sam Rashkin: Value.
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Sam Rashkin: Almost $120,000 savings for this one model home he built.
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Sam Rashkin: Over and over again.
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Sam Rashkin: Remember I said tens of thousands of dollars here? Just optimizing design.
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Sam Rashkin: We want to do only $120,000 savings. And it happens.
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Sam Rashkin: A lot because of the extra square.
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Sam Rashkin: Footage or the.
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Sam Rashkin: Reduced square footage. Just, simpler construction, less costly construction.
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Sam Rashkin: And often wind up with all.
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Sam Rashkin: This added.
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Sam Rashkin: Value. We talked about, you know, better outdoor living.
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Sam Rashkin: Connections.
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Sam Rashkin: Better, connection to the lower level that lives in Cali different. And get rid of.
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Sam Rashkin: Spaces we don't need. So this is what we do. These are the kind of results we get. And this is the documentation key resource for how you can learn about housing 2.0.
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Sam Rashkin: The goal again, is to optimize high performance housing professionals.
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Sam Rashkin: So they.
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Sam Rashkin: Are positioned to be industry.
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Sam Rashkin: Leaders. Okay. So let's dive into the six.
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Sam Rashkin: Cost.
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Sam Rashkin: Saving strategies.
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Sam Rashkin: We want to cover today.
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Sam Rashkin: And remember this is that middle section where we extract all the cost saving opportunities to really get tens of thousands of dollars per home, reduce cost.
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Sam Rashkin: So the key part of.
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Sam Rashkin: This is this concept. But we're going to go from excessive to optimized. That's where basically.
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Sam Rashkin: Going. And there.
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Sam Rashkin: Six key.
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Sam Rashkin: Pillars.
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Sam Rashkin: For how.
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Sam Rashkin: We do that.
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Sam Rashkin: The first is can you rid of excessive waste and going.
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Sam Rashkin: To optimize lead incredible benefits during that the.
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Sam Rashkin: Next pillar is.
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Sam Rashkin: Going to get rid of.
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Sam Rashkin: Excessive complexity.
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Sam Rashkin: And.
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Sam Rashkin: Optimize simple.
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Sam Rashkin: Next we're going to.
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Sam Rashkin: Get rid of excessive systems as an afterthought approach to how.
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Sam Rashkin: We, develop homes.
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Sam Rashkin: To.
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Sam Rashkin: Optimizing.
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Sam Rashkin: Systems integration. It always amazes me how the Hvac designs and after thought storage.
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Sam Rashkin: Lighting, so.
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Sam Rashkin: Many factors of what.
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Sam Rashkin: We do with.
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Sam Rashkin: Homes, how they'll be furnished, always an afterthought should.
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Sam Rashkin: Be.
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Sam Rashkin: Absolutely.
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Sam Rashkin: Critically integrated at the very.
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Sam Rashkin: Onset with the design process. And then we go from excessive quality assurance expenses.
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Sam Rashkin: Reworking and customer.
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Sam Rashkin: Satisfaction.
00:10:58:15 - 00:10:58:20
Sam Rashkin: And.
00:10:58:20 - 00:11:02:10
Sam Rashkin: Extra waste and so forth to optimize quality.
00:11:02:12 - 00:11:03:07
Sam Rashkin: There we go from.
00:11:03:07 - 00:11:05:01
Sam Rashkin: Excessive customization, which is.
00:11:05:01 - 00:11:05:25
Sam Rashkin: Incredibly.
00:11:05:25 - 00:11:06:21
Sam Rashkin: Costly.
00:11:06:24 - 00:11:07:00
Sam Rashkin: To.
00:11:07:00 - 00:11:14:16
Sam Rashkin: Optimize mass customization. And lastly, we go from excessive cycle time in process to optimized productivity.
00:11:14:16 - 00:11:15:07
Sam Rashkin: And we do.
00:11:15:07 - 00:11:16:07
Sam Rashkin: This across.
00:11:16:10 - 00:11:18:16
Sam Rashkin: All five key user.
00:11:18:16 - 00:11:21:09
Sam Rashkin: Experiences. This is the secret sauce.
00:11:21:11 - 00:11:25:10
Sam Rashkin: And to point out, I love to say I had all this clarity about it.
00:11:25:13 - 00:11:26:23
Sam Rashkin: Even as the book was written.
00:11:26:23 - 00:11:27:22
Sam Rashkin: A lot of a lot of.
00:11:27:22 - 00:11:28:02
Sam Rashkin: This has.
00:11:28:02 - 00:11:29:12
Sam Rashkin: Come from.
00:11:29:14 - 00:11:30:11
Sam Rashkin: Just keep.
00:11:30:11 - 00:11:31:26
Sam Rashkin: Working with,
00:11:31:29 - 00:11:33:08
Sam Rashkin: This whole process and trying.
00:11:33:08 - 00:11:34:08
Sam Rashkin: To make it better.
00:11:34:11 - 00:11:36:16
Sam Rashkin: So this is what we're going to cover today.
00:11:36:19 - 00:11:38:19
Sam Rashkin: And let's stop. Start with,
00:11:38:21 - 00:11:39:24
Sam Rashkin: Cost saving strategy.
00:11:39:24 - 00:11:41:16
Sam Rashkin: Number one. That's optimum.
00:11:41:19 - 00:11:44:13
Sam Rashkin: Optimize lean.
00:11:44:16 - 00:11:45:17
Sam Rashkin: So key.
00:11:45:17 - 00:11:48:20
Sam Rashkin: Concept here comes from Scott sedan.
00:11:48:22 - 00:11:52:14
Sam Rashkin: Sedan of true north. It does a lot of work with,
00:11:52:17 - 00:11:53:14
Sam Rashkin: Housing industry.
00:11:53:14 - 00:11:56:02
Sam Rashkin: Builders directly trying to.
00:11:56:08 - 00:11:58:19
Sam Rashkin: Minimize their waste. And he has a great.
00:11:58:19 - 00:11:59:03
Sam Rashkin: Line at.
00:11:59:03 - 00:12:00:26
Sam Rashkin: Waste is any resource.
00:12:00:28 - 00:12:02:17
Sam Rashkin: That does not add value.
00:12:02:17 - 00:12:04:12
Sam Rashkin: In the eyes of the customer.
00:12:04:14 - 00:12:05:04
Sam Rashkin: I don't know anyone.
00:12:05:04 - 00:12:07:28
Sam Rashkin: That wants extra hallways in their home. Every square.
00:12:07:28 - 00:12:08:29
Sam Rashkin: Foot of hallway.
00:12:09:01 - 00:12:12:21
Sam Rashkin: Is a square foot of, cost that goes right.
00:12:12:21 - 00:12:16:01
Sam Rashkin: Against your bottom line. Or, you know, this generation.
00:12:16:01 - 00:12:20:11
Sam Rashkin: Materials, wasted time. All these concepts are just not.
00:12:20:14 - 00:12:21:03
Sam Rashkin: Adding value.
00:12:21:03 - 00:12:22:13
Sam Rashkin: To the customer.
00:12:22:16 - 00:12:23:10
Sam Rashkin: Now I am.
00:12:23:13 - 00:12:24:17
Sam Rashkin: Embellishes a little.
00:12:24:17 - 00:12:31:22
Sam Rashkin: Bit, by adding or could add value at no additional or lower cost. A lot of the.
00:12:31:24 - 00:12:34:26
Sam Rashkin: Best practices and fundamentals we cover in housing 2.0.
00:12:34:26 - 00:12:36:17
Sam Rashkin: Or how to really improve.
00:12:36:17 - 00:12:37:19
Sam Rashkin: The user experience at.
00:12:37:19 - 00:12:39:11
Sam Rashkin: No or little.
00:12:39:14 - 00:12:41:12
Sam Rashkin: Extra cost. And so.
00:12:41:19 - 00:12:42:12
Sam Rashkin: We really want to.
00:12:42:12 - 00:12:43:17
Sam Rashkin: Focus on those.
00:12:43:19 - 00:12:44:22
Sam Rashkin: And really.
00:12:44:25 - 00:12:45:18
Sam Rashkin: Go as lean.
00:12:45:18 - 00:12:46:27
Sam Rashkin: As we can be.
00:12:46:29 - 00:12:47:24
Sam Rashkin: Said there.
00:12:49:06 - 00:12:50:23
Sam Rashkin: Six opportunities will highlight.
00:12:50:23 - 00:12:52:17
Sam Rashkin: Today minimizing.
00:12:52:17 - 00:12:52:28
Sam Rashkin: Wasted.
00:12:52:28 - 00:12:54:16
Sam Rashkin: Land, wasted.
00:12:54:16 - 00:12:57:21
Sam Rashkin: Natural resources, wasted living space.
00:12:57:23 - 00:12:59:21
Sam Rashkin: Wasted energy.
00:12:59:23 - 00:13:05:10
Sam Rashkin: Wasted obsolescence. All the costs it imposes downstream and wasted construction material.
00:13:05:10 - 00:13:06:15
Sam Rashkin: Labor and time.
00:13:06:17 - 00:13:08:28
Sam Rashkin: So we'll cover these all briefly.
00:13:09:00 - 00:13:12:20
Sam Rashkin: We have a big agenda on this topic. So Waste of.
00:13:12:20 - 00:13:14:18
Sam Rashkin: Land is about first making sure.
00:13:14:19 - 00:13:17:09
Sam Rashkin: Number one thing you do with any project, if you're.
00:13:17:09 - 00:13:20:22
Sam Rashkin: Let's say a subdivide or subdivision.
00:13:20:24 - 00:13:22:29
Sam Rashkin: Builder or a developer.
00:13:23:02 - 00:13:26:01
Sam Rashkin: The first thing you do, nothing comes closer. Priority is you.
00:13:26:01 - 00:13:27:06
Sam Rashkin: Identify all.
00:13:27:06 - 00:13:29:13
Sam Rashkin: Your assets, use adjacency.
00:13:29:13 - 00:13:30:01
Sam Rashkin: To.
00:13:30:08 - 00:13:32:20
Sam Rashkin: Green spaces business, whatever it is.
00:13:32:22 - 00:13:39:23
Sam Rashkin: You identify all your view opportunities and you get absolutely as many light as possible.
00:13:39:25 - 00:13:44:18
Sam Rashkin: Accessing that not to do so. It's like tens of thousands of dollars by itself.
00:13:44:25 - 00:13:50:00
Sam Rashkin: Lost for each home. That could have had a view that you don't capture.
00:13:50:03 - 00:13:52:29
Sam Rashkin: So this is critical to dig.
00:13:53:02 - 00:13:54:23
Sam Rashkin: Then the other thing to recognize.
00:13:54:26 - 00:13:55:17
Sam Rashkin: Is that.
00:13:55:17 - 00:13:57:12
Sam Rashkin: You have the power to create.
00:13:57:12 - 00:13:58:05
Sam Rashkin: Views.
00:13:58:07 - 00:14:00:04
Sam Rashkin: And how important it.
00:14:00:04 - 00:14:01:21
Sam Rashkin: Is when you have access.
00:14:01:23 - 00:14:04:08
Sam Rashkin: To landscaping.
00:14:04:11 - 00:14:07:20
Sam Rashkin: This is a billion year tip. You spend money on trees.
00:14:07:20 - 00:14:13:04
Sam Rashkin: You get it back. Triple stepping in landscaping is building malpractice.
00:14:13:06 - 00:14:19:03
Sam Rashkin: This is Warren Buffett's, partner, Charlie Munger. He is just absolutely in lockstep with.
00:14:19:03 - 00:14:24:01
Sam Rashkin: What I've been teaching with my tier the past 4 or 5 years. What I've been doing probably for the.
00:14:24:01 - 00:14:27:11
Sam Rashkin: Last 15 years, starting with retooling the U.S. housing industry.
00:14:27:13 - 00:14:29:15
Sam Rashkin: I keep trying to convey to builders.
00:14:29:17 - 00:14:31:16
Sam Rashkin: This is the incredible secret.
00:14:31:23 - 00:14:32:15
Sam Rashkin: To creating.
00:14:32:15 - 00:14:34:19
Sam Rashkin: Tremendous value that adds to the bottom.
00:14:34:19 - 00:14:35:09
Sam Rashkin: Line.
00:14:35:11 - 00:14:36:03
Sam Rashkin: Landscaping.
00:14:36:04 - 00:14:37:06
Sam Rashkin: So important.
00:14:37:08 - 00:14:39:17
Sam Rashkin: So it leads me to two strategies for.
00:14:39:17 - 00:14:44:09
Sam Rashkin: What you do when you don't have be. You create one.
00:14:44:11 - 00:14:47:11
Sam Rashkin: And the first option of creative use you offer a landscaping.
00:14:47:11 - 00:14:49:28
Sam Rashkin: Upgrade, an expert lens, landscaping. Great.
00:14:49:28 - 00:14:53:12
Sam Rashkin: And the reason you do this is because homeowners.
00:14:53:14 - 00:14:54:10
Sam Rashkin: Meanwhile, but.
00:14:54:10 - 00:14:56:10
Sam Rashkin: Are just not equipped to understand.
00:14:56:10 - 00:14:59:29
Sam Rashkin: All the, wisdom and and and.
00:14:59:29 - 00:15:05:27
Sam Rashkin: Just critical details about what it takes to do a good landscape.
00:15:05:29 - 00:15:06:11
Sam Rashkin: The other.
00:15:06:11 - 00:15:09:01
Sam Rashkin: Option is it's because most schools would never think to.
00:15:09:01 - 00:15:14:09
Sam Rashkin: Do it. I'm not delusional that they will. If I was a builder.
00:15:14:11 - 00:15:17:03
Sam Rashkin: It's something I would definitely think of doing very seriously.
00:15:17:10 - 00:15:21:13
Sam Rashkin: But the other thing I would definitely do is provide.
00:15:21:13 - 00:15:22:06
Sam Rashkin: A whole series of.
00:15:22:06 - 00:15:23:01
Sam Rashkin: Options for how to.
00:15:23:01 - 00:15:24:20
Sam Rashkin: Apply expert landscape and.
00:15:24:20 - 00:15:25:18
Sam Rashkin: Hire an.
00:15:25:18 - 00:15:26:24
Sam Rashkin: Outstanding landscape.
00:15:26:24 - 00:15:27:22
Sam Rashkin: Architect.
00:15:27:25 - 00:15:31:26
Sam Rashkin: And basically work with them to have various options out.
00:15:31:26 - 00:15:37:26
Sam Rashkin: Each lot can be landscaped, to maximum, effect. And it's because, again.
00:15:37:26 - 00:15:39:15
Sam Rashkin: Homeowners don't know understand turf.
00:15:39:15 - 00:15:40:23
Sam Rashkin: Type and amount.
00:15:40:26 - 00:15:43:01
Sam Rashkin: They don't understand shrub types and spacing.
00:15:43:02 - 00:15:44:13
Sam Rashkin: Ground cover that's.
00:15:44:13 - 00:15:50:16
Sam Rashkin: Optimized for that location. Trees optimize for location, spacing of trees, hard scaping, outdoor.
00:15:50:16 - 00:15:51:14
Sam Rashkin: Living, all.
00:15:51:14 - 00:15:53:16
Sam Rashkin: Those things just add so.
00:15:53:16 - 00:15:54:22
Sam Rashkin: Much value.
00:15:54:25 - 00:15:56:28
Sam Rashkin: When you buy a piece of property, you just don't buy.
00:15:56:28 - 00:15:57:29
Sam Rashkin: The footprint that.
00:15:57:29 - 00:15:58:28
Sam Rashkin: The house will sit on.
00:15:58:28 - 00:16:01:29
Sam Rashkin: You buy the entire property. And to.
00:16:01:29 - 00:16:04:27
Sam Rashkin: The extent that every square for that property is adding.
00:16:04:27 - 00:16:05:13
Sam Rashkin: Value.
00:16:05:18 - 00:16:06:10
Sam Rashkin: It goes straight.
00:16:06:10 - 00:16:11:15
Sam Rashkin: To your bottom line. And the other thing about wasted land.
00:16:11:17 - 00:16:12:08
Sam Rashkin: Is not.
00:16:12:08 - 00:16:28:04
Sam Rashkin: Creating value. People feel having connection to the level they want and when you have big garages in front and no community connection, that's a huge loss value. Ultimately, over time, those neighborhoods, I'm sure the data will validate.
00:16:28:06 - 00:16:29:18
Sam Rashkin: Have much less.
00:16:29:21 - 00:16:31:01
Sam Rashkin: Appreciation in neighborhoods.
00:16:31:01 - 00:16:31:10
Sam Rashkin: That have.
00:16:31:10 - 00:16:34:03
Sam Rashkin: A great community feel. And you have a couple of.
00:16:34:05 - 00:16:35:05
Sam Rashkin: Options if.
00:16:35:05 - 00:16:38:06
Sam Rashkin: You have to have the garage in front, you want to make.
00:16:38:06 - 00:16:39:01
Sam Rashkin: It recessive.
00:16:39:01 - 00:16:39:19
Sam Rashkin: Your better.
00:16:39:19 - 00:16:40:17
Sam Rashkin: Option is if you can.
00:16:40:17 - 00:16:42:19
Sam Rashkin: Get a rear garage, front.
00:16:42:19 - 00:16:45:00
Sam Rashkin: Porches and views to the street all create.
00:16:45:00 - 00:16:46:19
Sam Rashkin: Community connection and.
00:16:46:22 - 00:16:48:06
Sam Rashkin: Adds.
00:16:48:09 - 00:16:49:03
Sam Rashkin: It.
00:16:49:05 - 00:16:50:13
Sam Rashkin: Doesn't waste the land's.
00:16:50:13 - 00:16:54:22
Sam Rashkin: Value. Again, it's really significant form of waste.
00:16:54:24 - 00:17:02:21
Sam Rashkin: So here you see two homes. You can see the difference with a dominant garage and recessive garage. I have had the front garage at least create opportunities.
00:17:02:27 - 00:17:06:04
Sam Rashkin: For connection that aren't intimidated by.
00:17:06:04 - 00:17:14:26
Sam Rashkin: Edge's massive, streetscape of garages. The next thing is, I always.
00:17:14:28 - 00:17:16:01
Sam Rashkin: Get frustrated about.
00:17:16:01 - 00:17:16:26
Sam Rashkin: Maybe the second.
00:17:17:00 - 00:17:18:13
Sam Rashkin: Two optimizing.
00:17:18:13 - 00:17:22:20
Sam Rashkin: Views for me is not wasting natural resources. Now, the sun.
00:17:22:20 - 00:17:24:04
Sam Rashkin: And the wind are there.
00:17:24:07 - 00:17:24:26
Sam Rashkin: Just to be.
00:17:24:26 - 00:17:28:23
Sam Rashkin: Leveraged for a completely, dramatically better.
00:17:28:28 - 00:17:32:08
Sam Rashkin: User experience. So this is just a common way you'll see.
00:17:32:11 - 00:17:37:06
Sam Rashkin: Communities laid out with virtually no regard for orientation. So,
00:17:37:09 - 00:17:39:12
Sam Rashkin: Personal experience driving past.
00:17:42:11 - 00:17:47:18
Sam Rashkin: The deserts of California's, Riverside, California.
00:17:47:20 - 00:17:49:27
Sam Rashkin: Shortly after I moved there, I was shocked.
00:17:49:27 - 00:17:52:02
Sam Rashkin: That there was no consideration.
00:17:52:02 - 00:17:59:28
Sam Rashkin: In a completely flat topography so that it probably wasn't dictating any orientation. There was no.
00:18:00:00 - 00:18:03:07
Sam Rashkin: Emphasis on orientation. So this is exactly what I would say over.
00:18:03:07 - 00:18:04:17
Sam Rashkin: And over again, driving through.
00:18:04:17 - 00:18:05:00
Sam Rashkin: Riverside.
00:18:05:00 - 00:18:06:03
Sam Rashkin: California.
00:18:06:06 - 00:18:07:27
Sam Rashkin: Every single.
00:18:08:00 - 00:18:11:28
Sam Rashkin: Window. The blinds are closed. Now, if I'm if I'm not.
00:18:11:28 - 00:18:15:11
Sam Rashkin: Crazy, I believe the purpose of windows in the first place is to.
00:18:15:14 - 00:18:15:24
Sam Rashkin: Create.
00:18:15:24 - 00:18:16:25
Sam Rashkin: Views.
00:18:16:27 - 00:18:19:06
Sam Rashkin: Daylight and fresh air.
00:18:19:09 - 00:18:19:21
Sam Rashkin: So you.
00:18:19:21 - 00:18:22:10
Sam Rashkin: Virtually mitigated the functionality of a window.
00:18:22:12 - 00:18:24:26
Sam Rashkin: Or a substantial amount of it. Just because.
00:18:24:26 - 00:18:27:29
Sam Rashkin: You ignore orientation and architectural.
00:18:27:29 - 00:18:28:24
Sam Rashkin: Solutions to.
00:18:28:24 - 00:18:31:09
Sam Rashkin: Then leverage that orientation.
00:18:31:12 - 00:18:33:00
Sam Rashkin: So in contrast, we.
00:18:33:00 - 00:18:34:23
Sam Rashkin: Can layout communities with.
00:18:34:25 - 00:18:36:04
Sam Rashkin: Predominantly south facing.
00:18:36:04 - 00:18:39:28
Sam Rashkin: Lots. And to do that, we have to recognize that.
00:18:39:28 - 00:18:42:11
Sam Rashkin: Usually 70, 80, 90% of glazing.
00:18:42:18 - 00:18:42:25
Sam Rashkin: And a.
00:18:42:25 - 00:18:45:02
Sam Rashkin: Lot of subdivisions that are dense.
00:18:45:04 - 00:18:45:29
Sam Rashkin: You're going to be.
00:18:45:29 - 00:18:46:11
Sam Rashkin: Facing.
00:18:46:11 - 00:18:47:13
Sam Rashkin: Front and back, which.
00:18:47:13 - 00:18:55:26
Sam Rashkin: Means we're on streets east, west. So the windows are front and back are facing north and south. This way, a maximum control of sort of sunlight.
00:18:55:26 - 00:18:59:13
Sam Rashkin: When you want it and don't want it. And daylight.
00:18:59:15 - 00:19:06:19
Sam Rashkin: So here's a client of mine's one of their projects. When I first started with them looking at some of their existing work.
00:19:06:21 - 00:19:07:17
Sam Rashkin: And you.
00:19:07:17 - 00:19:09:08
Sam Rashkin: Can see this project has 29.
00:19:09:08 - 00:19:10:00
Sam Rashkin: Units.
00:19:10:02 - 00:19:16:12
Sam Rashkin: 0% of them are facing south. You see to here is a compass North. South is going.
00:19:16:12 - 00:19:17:23
Sam Rashkin: Up and down the page.
00:19:17:25 - 00:19:21:29
Sam Rashkin: And every unit station is west. And so I.
00:19:21:29 - 00:19:23:13
Sam Rashkin: Basically laid out the unit for them.
00:19:23:13 - 00:19:24:23
Sam Rashkin: We revised it.
00:19:24:23 - 00:19:26:07
Sam Rashkin: So that every.
00:19:26:07 - 00:19:29:29
Sam Rashkin: House, you know, 33% in its location, north, south.
00:19:30:01 - 00:19:31:07
Sam Rashkin: And.
00:19:31:09 - 00:19:32:21
Sam Rashkin: Increase the number of units by.
00:19:32:21 - 00:19:33:25
Sam Rashkin: Four and.
00:19:33:25 - 00:19:35:13
Sam Rashkin: Repurpose this.
00:19:35:15 - 00:19:41:29
Sam Rashkin: Minor little playground that would probably get zero use and would be wasted land into pickleball.
00:19:41:29 - 00:19:43:04
Sam Rashkin: Courts, which.
00:19:43:06 - 00:19:48:24
Sam Rashkin: Which are quite a craze right now and often, enough of a amenity.
00:19:48:24 - 00:19:49:16
Sam Rashkin: To attract.
00:19:49:16 - 00:19:49:27
Sam Rashkin: Probably.
00:19:49:27 - 00:19:52:04
Sam Rashkin: Additional buyers, but you can see virtually.
00:19:52:10 - 00:19:53:14
Sam Rashkin: No additional cost.
00:19:53:14 - 00:19:53:28
Sam Rashkin: We create.
00:19:53:28 - 00:19:54:21
Sam Rashkin: Four additional.
00:19:54:21 - 00:19:55:29
Sam Rashkin: Lots and the same piece of.
00:19:55:29 - 00:19:58:26
Sam Rashkin: Property, and with units that have about.
00:19:58:26 - 00:20:00:28
Sam Rashkin: 85% glazing.
00:20:01:00 - 00:20:03:08
Sam Rashkin: On front and back, we now have them.
00:20:03:08 - 00:20:04:05
Sam Rashkin: Oriented so they have.
00:20:04:07 - 00:20:13:16
Sam Rashkin: More daylight and more control. And here's the issue again. We put in windows, refused natural light on the left. If we are.
00:20:13:16 - 00:20:14:29
Sam Rashkin: Facing correctly.
00:20:14:29 - 00:20:18:18
Sam Rashkin: We don't have the blinds down all day on the right or down.
00:20:18:24 - 00:20:20:17
Sam Rashkin: And because.
00:20:20:19 - 00:20:21:02
Sam Rashkin: The human.
00:20:21:02 - 00:20:22:00
Sam Rashkin: Tendency is not.
00:20:22:00 - 00:20:23:10
Sam Rashkin: To want to go.
00:20:23:13 - 00:20:24:07
Sam Rashkin: Raise up and.
00:20:24:07 - 00:20:30:20
Sam Rashkin: Down in the morning and night, eventually you wind up the blinds down all the time, 98% homebuilder builders.
00:20:30:23 - 00:20:31:15
Sam Rashkin: Designers scored.
00:20:31:15 - 00:20:43:09
Sam Rashkin: Natural light. Top Home feature 2022 edging out usable outdoor area which was 92%. So again, I keep advocating for outdoor living. I keep advocating for daylight.
00:20:43:16 - 00:20:44:16
Sam Rashkin: Because it's a sure.
00:20:44:16 - 00:20:45:17
Sam Rashkin: Thing.
00:20:45:20 - 00:20:48:27
Sam Rashkin: Everyone loves daylight, so.
00:20:49:00 - 00:20:49:27
Sam Rashkin: You can have a room like.
00:20:49:27 - 00:20:50:23
Sam Rashkin: This.
00:20:50:25 - 00:20:52:10
Sam Rashkin: Or room like that.
00:20:52:12 - 00:20:57:23
Sam Rashkin: And the choice is yours. It's a matter of do you design for the natural resource? And then you of course.
00:20:57:29 - 00:21:03:19
Sam Rashkin: Use shading techniques and, orientation to make this work. Now the.
00:21:03:21 - 00:21:04:28
Sam Rashkin: Wellness benefits are not.
00:21:04:28 - 00:21:05:19
Sam Rashkin: Trivial.
00:21:05:21 - 00:21:10:22
Sam Rashkin: Natural lights associated with boosting vitamin D, warding off seasons of depression.
00:21:10:24 - 00:21:12:01
Sam Rashkin: Improving sleep.
00:21:12:04 - 00:21:16:08
Sam Rashkin: And enhancing productivity.
00:21:16:10 - 00:21:26:07
Sam Rashkin: The other benefit of orientation is you capture the natural heating and cooling that's provided with.
00:21:26:09 - 00:21:28:20
Sam Rashkin: Grid solar design. So if I'm facing north.
00:21:28:20 - 00:21:33:02
Sam Rashkin: South, just an orientation of studying California showed that you have about.
00:21:33:02 - 00:21:34:07
Sam Rashkin: 25% for.
00:21:34:07 - 00:21:36:28
Sam Rashkin: Heating and cooling. Just doing that.
00:21:37:01 - 00:21:39:28
Sam Rashkin: Again, the thermal mass spec benefits of thermal mass and.
00:21:39:28 - 00:21:41:28
Sam Rashkin: Shading would further enhance.
00:21:41:28 - 00:21:46:28
Sam Rashkin: Those settings. This was done on an analysis for.
00:21:47:00 - 00:21:47:27
Sam Rashkin: Coastal.
00:21:47:29 - 00:21:49:00
Sam Rashkin: Locations for light.
00:21:49:00 - 00:21:50:25
Sam Rashkin: Blue and inland locations.
00:21:50:25 - 00:21:52:00
Sam Rashkin: Like Riverside.
00:21:52:02 - 00:21:53:09
Sam Rashkin: And dark blue.
00:21:53:12 - 00:21:56:25
Sam Rashkin: And you can see how high the savings are. So it's just like giving.
00:21:56:25 - 00:21:59:15
Sam Rashkin: Away dumping a 25%.
00:21:59:15 - 00:22:00:02
Sam Rashkin: Discount.
00:22:00:02 - 00:22:02:15
Sam Rashkin: And heating and cooling and throwing it away. If you.
00:22:02:15 - 00:22:05:02
Sam Rashkin: Don't design for natural resources.
00:22:05:04 - 00:22:05:10
Sam Rashkin: And.
00:22:05:10 - 00:22:09:12
Sam Rashkin: Then also to enhance natural resources. Thermal mass is a big.
00:22:09:12 - 00:22:10:23
Sam Rashkin: Deal because it gives you.
00:22:10:23 - 00:22:21:08
Sam Rashkin: This way to store heat. Some spaces don't get excessively hot. And also what happens is thermal mass creates a superior control. Surface temperatures are.
00:22:21:08 - 00:22:21:22
Sam Rashkin: Warmer in.
00:22:21:22 - 00:22:28:18
Sam Rashkin: Winter and cooler in summer, and surface temperatures have 40% greater impact on perceived comfort.
00:22:28:21 - 00:22:30:05
Sam Rashkin: Enabling air temperature.
00:22:30:08 - 00:22:33:22
Sam Rashkin: It just lifts cozier. It loads more.
00:22:33:22 - 00:22:36:01
Sam Rashkin: Comfortable.
00:22:36:03 - 00:22:36:24
Sam Rashkin: So we put all this.
00:22:36:24 - 00:22:37:28
Sam Rashkin: Together.
00:22:38:00 - 00:22:39:05
Sam Rashkin: Natural resources and.
00:22:39:05 - 00:22:40:20
Sam Rashkin: A lot of value. Glare free.
00:22:40:20 - 00:22:42:18
Sam Rashkin: Views for heating and cooling, superior.
00:22:42:18 - 00:22:44:14
Sam Rashkin: Comfort with radiant.
00:22:44:16 - 00:22:45:23
Sam Rashkin: Surface temperatures and.
00:22:45:23 - 00:22:46:24
Sam Rashkin: Control and.
00:22:46:25 - 00:22:47:20
Sam Rashkin: Enhanced.
00:22:47:25 - 00:22:49:05
Sam Rashkin: Natural light, natural.
00:22:49:05 - 00:22:50:07
Sam Rashkin: Cooling breezes.
00:22:50:09 - 00:22:51:00
Sam Rashkin: Fresh air.
00:22:51:06 - 00:22:53:26
Sam Rashkin: And because these spaces will live.
00:22:53:29 - 00:22:59:03
Sam Rashkin: More comfortably, even without, electric power.
00:22:59:05 - 00:23:03:26
Sam Rashkin: They have more resilience. So I will submit.
00:23:03:28 - 00:23:04:13
Sam Rashkin: That these.
00:23:04:13 - 00:23:12:20
Sam Rashkin: Cost $0 means tens of thousands of dollars. This is next to views. The second most important cost saving measure.
00:23:12:23 - 00:23:13:10
Sam Rashkin: We have.
00:23:13:15 - 00:23:15:11
Sam Rashkin: Because it adds so much value.
00:23:15:11 - 00:23:16:10
Sam Rashkin: To the home and.
00:23:16:10 - 00:23:16:24
Sam Rashkin: Cost. And I.
00:23:16:24 - 00:23:20:23
Sam Rashkin: Think. The next part of.
00:23:20:23 - 00:23:23:13
Sam Rashkin: Optimizing lean is living space.
00:23:23:15 - 00:23:23:26
Sam Rashkin: And.
00:23:23:26 - 00:23:24:29
Sam Rashkin: I'll start just by talking.
00:23:24:29 - 00:23:28:27
Sam Rashkin: About geometry. I know we're constrained by,
00:23:29:00 - 00:23:32:14
Sam Rashkin: A lot of subdivision planning that forces very narrow lots to go.
00:23:32:14 - 00:23:36:08
Sam Rashkin: With very long, narrow, rectangular homes. I've done.
00:23:36:08 - 00:23:42:10
Sam Rashkin: Layouts using square homes and compressing the backyard, so it's just geometrically facing a different.
00:23:42:10 - 00:23:44:25
Sam Rashkin: Area, along the.
00:23:44:27 - 00:23:45:17
Sam Rashkin: Long side of the.
00:23:45:17 - 00:23:49:14
Sam Rashkin: Home and in narrow dimension, rather than going further away from the home.
00:23:49:17 - 00:23:50:04
Sam Rashkin: As a small.
00:23:50:04 - 00:23:51:15
Sam Rashkin: Pocket backyard.
00:23:51:18 - 00:24:00:29
Sam Rashkin: But I can get the same number of square homes in a subdivision back and start from scratch as rectangular. And what happens is I reduce the cost per home.
00:24:01:02 - 00:24:01:25
Sam Rashkin: A 1500.
00:24:01:25 - 00:24:03:05
Sam Rashkin: Square foot, 60 by.
00:24:03:05 - 00:24:05:00
Sam Rashkin: 20ft rectangular.
00:24:05:00 - 00:24:12:03
Sam Rashkin: Home is 170ft of walls and foundations. A 1500 square foot home, assuming one story has.
00:24:12:03 - 00:24:13:12
Sam Rashkin: 155 linear.
00:24:13:12 - 00:24:13:22
Sam Rashkin: Feet.
00:24:13:22 - 00:24:21:08
Sam Rashkin: So 15ft of extra walls in foundation with no benefit. In fact, despite it.
00:24:21:11 - 00:24:23:05
Sam Rashkin: Of course, because of the long.
00:24:23:07 - 00:24:26:02
Sam Rashkin: Footprint in a rectangular home that often.
00:24:26:02 - 00:24:32:16
Sam Rashkin: Entails more wasted space and cargo space, and you have more in a square home. So if you look at the cost per linear.
00:24:32:16 - 00:24:36:09
Sam Rashkin: Foot for wall and foundation, it's about $110.
00:24:36:09 - 00:24:38:24
Sam Rashkin: It's almost $1,700, a cost.
00:24:38:27 - 00:24:40:24
Sam Rashkin: To go from rectangular.
00:24:40:27 - 00:24:41:09
Sam Rashkin: To.
00:24:41:09 - 00:24:48:15
Sam Rashkin: Square. And I have a better home with, double the view to the backyard, which is more view, double the view.
00:24:48:18 - 00:24:50:04
Sam Rashkin: 10% energy savings because.
00:24:50:04 - 00:24:50:09
Sam Rashkin: I have.
00:24:50:15 - 00:24:52:16
Sam Rashkin: Less wall exposed to.
00:24:52:18 - 00:24:53:02
Sam Rashkin: Outdoor.
00:24:53:02 - 00:24:58:20
Sam Rashkin: Conditions. So I have less ownership cost as well. Less construction cost. Geometry is not.
00:24:58:20 - 00:25:05:16
Sam Rashkin: Trivial. It's a big deal, but you have to think about it from the very beginning. When you're planning the communities. The other way of.
00:25:05:16 - 00:25:06:05
Sam Rashkin: Optimizing.
00:25:06:05 - 00:25:06:16
Sam Rashkin: Mean.
00:25:06:16 - 00:25:08:00
Sam Rashkin: Is open floor plans.
00:25:08:06 - 00:25:08:24
Sam Rashkin: About 20.
00:25:08:24 - 00:25:09:16
Sam Rashkin: To 30%.
00:25:10:03 - 00:25:10:29
Sam Rashkin: Pursue.
00:25:11:03 - 00:25:12:08
Sam Rashkin: Larger.
00:25:12:10 - 00:25:13:07
Sam Rashkin: Space.
00:25:13:10 - 00:25:13:25
Sam Rashkin: With open.
00:25:13:25 - 00:25:17:10
Sam Rashkin: Plans and with compartmentalized floor plans that feel.
00:25:17:16 - 00:25:19:11
Sam Rashkin: Much smaller room by room.
00:25:19:18 - 00:25:24:06
Sam Rashkin: So just it just the perception. And this is a much bigger house, and it doesn't cost you.
00:25:24:06 - 00:25:25:09
Sam Rashkin: Any hard.
00:25:25:09 - 00:25:28:09
Sam Rashkin: Cost for additional construction.
00:25:28:11 - 00:25:28:22
Sam Rashkin: In fact.
00:25:28:22 - 00:25:33:20
Sam Rashkin: It can cost less because you lined up with less square footage.
00:25:33:23 - 00:25:37:03
Sam Rashkin: And you think about, really optimizing.
00:25:37:03 - 00:25:40:07
Sam Rashkin: Cost is outdoor living is really cheap space.
00:25:40:07 - 00:25:43:07
Sam Rashkin: You're not building walls, not building roofs.
00:25:43:07 - 00:25:45:13
Sam Rashkin: You're not building space conditioning.
00:25:45:18 - 00:25:46:14
Sam Rashkin: You know, outdoor.
00:25:46:14 - 00:25:52:21
Sam Rashkin: Living is such cheap space and it's so desired. 87% of homeowners surveyed thought investing.
00:25:52:26 - 00:25:53:28
Sam Rashkin: More in outdoor.
00:25:53:28 - 00:25:55:06
Sam Rashkin: Living was important.
00:25:55:06 - 00:25:58:22
Sam Rashkin: In 2022. It's always we know people.
00:25:58:26 - 00:25:59:28
Sam Rashkin: Love this as a.
00:25:59:28 - 00:26:01:08
Sam Rashkin: Amenity in homes.
00:26:01:11 - 00:26:01:27
Sam Rashkin: And it's such.
00:26:01:27 - 00:26:02:26
Sam Rashkin: A cheap amenity.
00:26:02:29 - 00:26:03:09
Sam Rashkin: Makes a.
00:26:03:10 - 00:26:04:10
Sam Rashkin: Home live bigger.
00:26:04:13 - 00:26:05:01
Sam Rashkin: So that.
00:26:05:06 - 00:26:05:13
Sam Rashkin: If.
00:26:05:13 - 00:26:07:13
Sam Rashkin: The 2000 square foot home feels like 20.
00:26:07:13 - 00:26:11:13
Sam Rashkin: 500 square foot home, if it opens up to a really.
00:26:11:13 - 00:26:15:05
Sam Rashkin: Nice outdoor living space, that's 500ft².
00:26:15:07 - 00:26:15:13
Sam Rashkin: That.
00:26:15:13 - 00:26:16:21
Sam Rashkin: You save up construction.
00:26:16:21 - 00:26:17:12
Sam Rashkin: For a trivial.
00:26:17:12 - 00:26:18:16
Sam Rashkin: Additional cost.
00:26:18:19 - 00:26:23:16
Sam Rashkin: To, provide the outdoor living amenity. And again.
00:26:23:16 - 00:26:28:21
Sam Rashkin: You can see basically the difference the left having a small room open up to an outdoor space.
00:26:28:21 - 00:26:31:27
Sam Rashkin: It mitigates the real.
00:26:32:00 - 00:26:34:01
Sam Rashkin: True small size of the space.
00:26:34:04 - 00:26:34:14
Sam Rashkin: And in.
00:26:34:14 - 00:26:39:23
Sam Rashkin: Outdoor spaces. I like I said, it's so cheap it's basically furnishing them. Once you build a nice.
00:26:41:08 - 00:26:41:22
Sam Rashkin: Surface.
00:26:41:26 - 00:26:48:19
Sam Rashkin: Deck or patio, whatever it may be. And the other part about being.
00:26:48:19 - 00:26:52:03
Sam Rashkin: Lean is avoiding wasted living space that.
00:26:52:06 - 00:26:54:27
Sam Rashkin: Is, compromised and.
00:26:54:27 - 00:26:57:03
Sam Rashkin: Loses value because of clutter.
00:26:57:06 - 00:26:57:16
Sam Rashkin: Lack.
00:26:57:16 - 00:27:01:13
Sam Rashkin: Of storage is just a crisis in so many home floor plans I go.
00:27:01:13 - 00:27:03:21
Sam Rashkin: To. It's great when we build,
00:27:03:24 - 00:27:05:07
Sam Rashkin: We set up the models and we.
00:27:05:07 - 00:27:10:08
Sam Rashkin: Stage them and don't include all the stuff that people.
00:27:10:08 - 00:27:13:10
Sam Rashkin: Bring into those homes once they move in. And so.
00:27:13:10 - 00:27:15:23
Sam Rashkin: We have no real.
00:27:15:25 - 00:27:16:28
Sam Rashkin: Experience from what it would be.
00:27:16:28 - 00:27:18:10
Sam Rashkin: Like living in the home, going through the.
00:27:18:10 - 00:27:20:13
Sam Rashkin: Models, because it doesn't include all the stuff.
00:27:20:13 - 00:27:22:11
Sam Rashkin: We need to put in the homes.
00:27:22:13 - 00:27:28:16
Sam Rashkin: Now, what we see from research is there are significant psychological effects stress and increased cortisol levels.
00:27:28:18 - 00:27:30:10
Sam Rashkin: That can become chronic.
00:27:30:12 - 00:27:33:11
Sam Rashkin: And it makes it hard to focus and be productive.
00:27:33:14 - 00:27:36:00
Sam Rashkin: So, storage is a big deal.
00:27:36:07 - 00:27:37:20
Sam Rashkin: And we see what happens when.
00:27:37:22 - 00:27:38:21
Sam Rashkin: You leave it up to the.
00:27:38:21 - 00:27:41:17
Sam Rashkin: Homeowners. Usually things don't go well.
00:27:41:19 - 00:27:43:09
Sam Rashkin: So there are a lot of.
00:27:43:11 - 00:27:45:03
Sam Rashkin: Opportunities to make spaces.
00:27:45:03 - 00:27:50:23
Sam Rashkin: Live bigger and not have to build all that square footage. These are the built ins. I get more.
00:27:50:23 - 00:27:52:29
Sam Rashkin: Rejection of this idea from builders than any.
00:27:52:29 - 00:27:53:26
Sam Rashkin: Other recommendation.
00:27:54:01 - 00:27:57:10
Sam Rashkin: But those that do it get great results. And so.
00:27:57:12 - 00:27:58:15
Sam Rashkin: I'll talk first about the.
00:27:58:15 - 00:28:02:24
Sam Rashkin: Business case. But first is recognize your buyers don't want to own stuff.
00:28:02:27 - 00:28:06:05
Sam Rashkin: They much prefer, okay, they didn't have to buy all the.
00:28:06:05 - 00:28:06:27
Sam Rashkin: Furnishings that are.
00:28:06:27 - 00:28:07:28
Sam Rashkin: Required when they buy.
00:28:07:28 - 00:28:15:01
Sam Rashkin: A new house. They're sharing economy culture. And so a home has built ins that they don't have to buy. You're right in the sweet spot.
00:28:15:01 - 00:28:21:11
Sam Rashkin: Of how they like to, to, not own things. And then there's the insanity of moving the.
00:28:21:11 - 00:28:22:01
Sam Rashkin: Cost to move.
00:28:22:01 - 00:28:23:12
Sam Rashkin: Furniture that a lot of.
00:28:23:13 - 00:28:24:13
Sam Rashkin: Buyers have.
00:28:24:13 - 00:28:24:28
Sam Rashkin: Often.
00:28:24:28 - 00:28:28:18
Sam Rashkin: Exceeds the value of the furniture itself. So.
00:28:28:20 - 00:28:29:14
Sam Rashkin: You know, you avoid.
00:28:29:14 - 00:28:32:11
Sam Rashkin: All that expense and it's a big savings.
00:28:32:13 - 00:28:33:26
Sam Rashkin: And,
00:28:33:28 - 00:28:41:05
Sam Rashkin: And buildings are transforming transformative spaces with 20 to 30% bigger. Just because you get so much more.
00:28:41:05 - 00:28:41:26
Sam Rashkin: Out of them.
00:28:41:28 - 00:28:44:05
Sam Rashkin: And best way to kind of get a sense this is going.
00:28:44:05 - 00:28:45:22
Sam Rashkin: To a decent.
00:28:45:22 - 00:28:46:19
Sam Rashkin: Sized boat, go.
00:28:46:19 - 00:28:47:12
Sam Rashkin: Down into the.
00:28:47:12 - 00:28:48:21
Sam Rashkin: Living quarters in a boat.
00:28:48:21 - 00:28:50:20
Sam Rashkin: Which are usually flooded with built ins.
00:28:50:20 - 00:28:51:07
Sam Rashkin: And storage.
00:28:51:07 - 00:28:52:19
Sam Rashkin: Everywhere. And those little.
00:28:52:19 - 00:28:55:23
Sam Rashkin: Spaces just feel so much more sumptuous because of.
00:28:55:25 - 00:28:56:00
Sam Rashkin: The.
00:28:56:00 - 00:28:57:04
Sam Rashkin: Built ins.
00:28:57:07 - 00:28:59:00
Sam Rashkin: And then the lower cost and the.
00:28:59:02 - 00:29:01:29
Sam Rashkin: 1500 square foot home, there's like a 2000 square foot.
00:29:01:29 - 00:29:07:12
Sam Rashkin: Home, and I bought 500ft² at $2,000, 200,000ft².
00:29:07:12 - 00:29:09:27
Sam Rashkin: That's $100,000.
00:29:09:29 - 00:29:13:22
Sam Rashkin: Net benefit. I accrue and a lot of options.
00:29:13:25 - 00:29:29:12
Sam Rashkin: Everything from window seats, entertainment centers, shelving, guest dressers, closet storage hatches, drop zones, mudroom, storage, garage storage, and the list goes on. And let me give you some examples of why this is the case, or at least one.
00:29:29:14 - 00:29:29:22
Sam Rashkin: On the.
00:29:29:22 - 00:29:30:26
Sam Rashkin: Left you see a hutch in a.
00:29:30:26 - 00:29:32:16
Sam Rashkin: Dining room. And what happens.
00:29:32:16 - 00:29:36:12
Sam Rashkin: Is, it's a freestanding furniture, so have the airspace behind it.
00:29:36:12 - 00:29:38:00
Sam Rashkin: That's awkward. The gap.
00:29:38:02 - 00:29:39:12
Sam Rashkin: So the furniture is backed.
00:29:39:12 - 00:29:45:07
Sam Rashkin: Off a wall away from the, the baseboard, and might be outlets.
00:29:45:07 - 00:29:45:18
Sam Rashkin: Behind.
00:29:45:18 - 00:29:50:17
Sam Rashkin: There that are plugged into. So you get the awkward gap between the furniture and the wall.
00:29:50:19 - 00:29:52:03
Sam Rashkin: Then you have the space on either side.
00:29:52:04 - 00:29:53:13
Sam Rashkin: Of the bill of the.
00:29:53:13 - 00:29:54:02
Sam Rashkin: Freestanding.
00:29:54:02 - 00:29:55:15
Sam Rashkin: Furniture that loses.
00:29:55:15 - 00:29:56:17
Sam Rashkin: Value because it has no.
00:29:56:17 - 00:29:57:22
Sam Rashkin: Real useful.
00:29:57:22 - 00:29:58:06
Sam Rashkin: Function.
00:29:58:06 - 00:29:59:01
Sam Rashkin: Left, and.
00:29:59:01 - 00:30:00:06
Sam Rashkin: The floor to ceiling.
00:30:00:08 - 00:30:00:23
Sam Rashkin: Benefits.
00:30:00:24 - 00:30:03:15
Sam Rashkin: Are lost because you just have that one piece that stops.
00:30:03:15 - 00:30:04:12
Sam Rashkin: It,
00:30:04:14 - 00:30:08:00
Sam Rashkin: About 30in high. In contrast, the built in hutch.
00:30:08:00 - 00:30:09:13
Sam Rashkin: On the room on the right.
00:30:09:15 - 00:30:10:19
Sam Rashkin: You see.
00:30:10:21 - 00:30:12:15
Sam Rashkin: Dramatically the entire wall.
00:30:12:21 - 00:30:15:08
Sam Rashkin: Has value, and now you have storage across a whole.
00:30:15:08 - 00:30:15:27
Sam Rashkin: Wall.
00:30:16:00 - 00:30:16:19
Sam Rashkin: There's so.
00:30:16:19 - 00:30:21:05
Sam Rashkin: Many, potential items that create clutter that now have a.
00:30:21:05 - 00:30:21:19
Sam Rashkin: Place to.
00:30:21:19 - 00:30:26:12
Sam Rashkin: Go. And you have all the shelving benefit all around the hutch and even.
00:30:26:14 - 00:30:32:04
Sam Rashkin: When the seat was added for further storage, maybe for things like pillows and blankets for the living space.
00:30:32:06 - 00:30:35:19
Sam Rashkin: Whatever it may be, and you have the added benefit of a window seat.
00:30:35:21 - 00:30:41:19
Sam Rashkin: So buildings are transformed. Everything in that space lives 2,030% bigger.
00:30:41:21 - 00:30:42:11
Sam Rashkin: And when you add the.
00:30:42:11 - 00:30:43:07
Sam Rashkin: Cost.
00:30:43:10 - 00:30:43:28
Sam Rashkin: Of.
00:30:43:28 - 00:30:46:15
Sam Rashkin: That space that you're saving.
00:30:46:15 - 00:30:53:15
Sam Rashkin: You no longer have to build buildings without it being lower cost than leaving them out. With the caveat that.
00:30:53:15 - 00:30:55:18
Sam Rashkin: Your design right sizes to.
00:30:55:18 - 00:30:57:14
Sam Rashkin: Account for all the added.
00:30:57:14 - 00:30:58:29
Sam Rashkin: Space effect of space they.
00:30:58:29 - 00:31:00:02
Sam Rashkin: Create.
00:31:00:05 - 00:31:01:08
Sam Rashkin: Here's some examples.
00:31:01:09 - 00:31:06:13
Sam Rashkin: Of I'll highlight. On the left is a bedroom without buildings. All right.
00:31:06:20 - 00:31:08:11
Sam Rashkin: Is one with built ins and.
00:31:08:13 - 00:31:09:09
Sam Rashkin: You're talking five.
00:31:09:09 - 00:31:11:04
Sam Rashkin: Tanks. More storage.
00:31:11:07 - 00:31:13:27
Sam Rashkin: And the whole room lives completely different than having.
00:31:13:28 - 00:31:15:13
Sam Rashkin: A freestanding desk and a freestanding.
00:31:15:13 - 00:31:17:15
Sam Rashkin: Bed without, the end tables.
00:31:17:15 - 00:31:20:05
Sam Rashkin: And storage and shelving and dresser.
00:31:20:07 - 00:31:22:17
Sam Rashkin: Benefit. And what if.
00:31:22:18 - 00:31:23:16
Sam Rashkin: This enables me.
00:31:23:16 - 00:31:34:00
Sam Rashkin: To go from a 12, 12 by 12 or 12 by 14 bedroom to a ten by 12 bedroom? Now have my floor plan footprint able to fit the.
00:31:34:00 - 00:31:35:19
Sam Rashkin: Setback constraints of the.
00:31:35:21 - 00:31:36:02
Sam Rashkin: Of the.
00:31:36:02 - 00:31:40:26
Sam Rashkin: House. And so I say 30, 40, 50ft of construction.
00:31:40:29 - 00:31:41:27
Sam Rashkin: At $200.
00:31:41:27 - 00:31:47:21
Sam Rashkin: A square foot, six, eight, $10,000. I can build this building for far less now.
00:31:47:24 - 00:31:49:29
Sam Rashkin: My my ten by 12 bedroom.
00:31:49:29 - 00:31:51:16
Sam Rashkin: Is much more sumptuous.
00:31:51:19 - 00:31:55:16
Sam Rashkin: Than the 12 by 12 or 12 by 14 bedroom. Once you had all.
00:31:55:16 - 00:31:55:19
Sam Rashkin: The.
00:31:55:19 - 00:31:57:03
Sam Rashkin: Freestanding.
00:31:57:05 - 00:32:03:14
Sam Rashkin: Desk and dressers and tables and shelving, it's just insane how much bigger it moves and you.
00:32:03:14 - 00:32:04:05
Sam Rashkin: Don't have to build.
00:32:04:05 - 00:32:06:15
Sam Rashkin: All the square footage. So again.
00:32:06:17 - 00:32:08:02
Sam Rashkin: I get a lot of pushback on.
00:32:08:02 - 00:32:19:09
Sam Rashkin: This, but I'm always going to keep pushing because I had such success in my architectural practice during this.
00:32:19:11 - 00:32:25:25
Sam Rashkin: Another example would be offices all the time. You have a small space that's set up for personal office work, at home space.
00:32:25:27 - 00:32:27:00
Sam Rashkin: And at the left.
00:32:27:00 - 00:32:31:09
Sam Rashkin: No, just if it's freestanding furniture. Now, it's really hard to.
00:32:31:09 - 00:32:31:20
Sam Rashkin: Make their.
00:32:31:20 - 00:32:32:17
Sam Rashkin: Office live.
00:32:32:17 - 00:32:33:04
Sam Rashkin: Bigger.
00:32:33:07 - 00:32:35:03
Sam Rashkin: But once I put in the built ins, like you see in the.
00:32:35:03 - 00:32:36:15
Sam Rashkin: Right, that.
00:32:36:15 - 00:32:39:20
Sam Rashkin: Small office space is transformed and plus the clutter.
00:32:39:20 - 00:32:40:05
Sam Rashkin: In the put.
00:32:40:05 - 00:32:44:05
Sam Rashkin: A place for everything the printers and papers and.
00:32:44:07 - 00:32:44:12
Sam Rashkin: And.
00:32:44:12 - 00:32:47:16
Sam Rashkin: Books and supplies and it just.
00:32:47:18 - 00:32:48:05
Sam Rashkin: You know, you.
00:32:48:05 - 00:32:49:03
Sam Rashkin: Know, those things have to.
00:32:49:03 - 00:32:51:21
Sam Rashkin: Be, accommodated.
00:32:51:23 - 00:32:55:10
Sam Rashkin: And so just your designing for how this space will look.
00:32:55:12 - 00:32:55:24
Sam Rashkin: I'm going to give.
00:32:55:24 - 00:32:56:09
Sam Rashkin: An example.
00:32:56:09 - 00:32:56:21
Sam Rashkin: Of doing.
00:32:56:21 - 00:32:59:07
Sam Rashkin: An office that's insanely.
00:32:59:10 - 00:33:03:06
Sam Rashkin: Powerful. The one on the left here, what we've done is.
00:33:03:06 - 00:33:03:21
Sam Rashkin: We've got.
00:33:03:21 - 00:33:04:03
Sam Rashkin: Rid of.
00:33:04:06 - 00:33:08:26
Sam Rashkin: Instead of just having wasted under-staffed storage. It has hardly any value.
00:33:08:28 - 00:33:10:02
Sam Rashkin: We've now added.
00:33:10:02 - 00:33:14:08
Sam Rashkin: To this room at work, at home space that could be advertised.
00:33:14:10 - 00:33:18:12
Sam Rashkin: And promoted as an additional, feature.
00:33:18:12 - 00:33:19:13
Sam Rashkin: Of this home.
00:33:19:16 - 00:33:20:09
Sam Rashkin: And it's.
00:33:20:09 - 00:33:24:12
Sam Rashkin: Insane how this just by building a space at such trivial.
00:33:24:12 - 00:33:28:23
Sam Rashkin: Value now will bump up the whole value of the home. Often work at.
00:33:28:23 - 00:33:30:17
Sam Rashkin: Home spaces at 5 to 10%.
00:33:30:17 - 00:33:31:14
Sam Rashkin: Value.
00:33:31:17 - 00:33:34:12
Sam Rashkin: The home is $400,000. That means.
00:33:34:12 - 00:33:35:22
Sam Rashkin: 20 to.
00:33:35:22 - 00:33:36:16
Sam Rashkin: $40,000 of.
00:33:36:16 - 00:33:37:08
Sam Rashkin: Value.
00:33:37:11 - 00:33:42:24
Sam Rashkin: That building doesn't cost 20 to $40,000 to transform the space.
00:33:42:26 - 00:33:43:20
Sam Rashkin: Ultimately, by.
00:33:43:21 - 00:33:44:24
Sam Rashkin: Way, I stairs is.
00:33:44:26 - 00:33:45:24
Sam Rashkin: Good expert.
00:33:45:24 - 00:33:48:05
Sam Rashkin: Designs and built and it's just created.
00:33:48:08 - 00:33:50:15
Sam Rashkin: Are incredibly.
00:33:50:17 - 00:33:51:20
Sam Rashkin: Enhancing.
00:33:51:20 - 00:33:54:00
Sam Rashkin: Element in the home rather than often.
00:33:54:00 - 00:33:54:28
Sam Rashkin: A drab closet.
00:33:54:28 - 00:33:56:24
Sam Rashkin: Door and,
00:33:56:26 - 00:34:04:12
Sam Rashkin: Hardly utilized space below the stair. And then lastly, living space. I just want to.
00:34:04:12 - 00:34:08:24
Sam Rashkin: Show you a floor plan that, I did for a production builder in.
00:34:08:24 - 00:34:12:06
Sam Rashkin: California's Palmer.
00:34:12:08 - 00:34:17:29
Sam Rashkin: A project to, to efficient homes there. And what I just.
00:34:17:29 - 00:34:22:17
Sam Rashkin: Want to show you is just how simple the floor plan is. It's only 1400 square feet.
00:34:22:19 - 00:34:25:29
Sam Rashkin: And I can go room by room by room for the design, but, you know, it's three.
00:34:25:29 - 00:34:26:28
Sam Rashkin: Bedrooms, it's.
00:34:26:29 - 00:34:29:15
Sam Rashkin: Two full baths in one. And even the.
00:34:29:16 - 00:34:31:00
Sam Rashkin: Second bath has.
00:34:31:03 - 00:34:32:09
Sam Rashkin: A,
00:34:32:11 - 00:34:33:13
Sam Rashkin: A separate entry to.
00:34:33:13 - 00:34:37:11
Sam Rashkin: The commode and the, and the shower bath.
00:34:37:11 - 00:34:37:21
Sam Rashkin: So you.
00:34:37:21 - 00:34:40:00
Sam Rashkin: Have, the compartmentalized.
00:34:40:00 - 00:34:41:23
Sam Rashkin: Bathroom for two users.
00:34:41:26 - 00:34:43:06
Sam Rashkin: You have incredibly.
00:34:43:06 - 00:34:44:27
Sam Rashkin: Generous storage in the master suite.
00:34:44:27 - 00:34:46:29
Sam Rashkin: You have incredibly generous kitchen.
00:34:47:01 - 00:34:50:18
Sam Rashkin: Really, separate work at home space where the bedrooms are.
00:34:50:18 - 00:34:51:24
Sam Rashkin: Small, but they're big.
00:34:51:24 - 00:34:52:10
Sam Rashkin: Because of all.
00:34:52:10 - 00:34:53:00
Sam Rashkin: The built in.
00:34:53:07 - 00:34:56:06
Sam Rashkin: Dressers and desks and storage. And so we.
00:34:56:06 - 00:34:57:06
Sam Rashkin: Didn't have to build big.
00:34:57:06 - 00:34:59:21
Sam Rashkin: We just had to leverage all these advantages.
00:34:59:23 - 00:35:00:26
Sam Rashkin: But if the 1400.
00:35:00:26 - 00:35:02:04
Sam Rashkin: Square foot space looks.
00:35:02:04 - 00:35:07:04
Sam Rashkin: Like 1800 square feet and I'm at 400ft², net.
00:35:07:06 - 00:35:08:09
Sam Rashkin: Savings, I didn't have.
00:35:08:09 - 00:35:08:26
Sam Rashkin: To build a.
00:35:08:26 - 00:35:14:07
Sam Rashkin: $250 a square foot hard cost. That's $100,000. That can go towards a lot.
00:35:14:07 - 00:35:15:22
Sam Rashkin: Of the little incremental.
00:35:15:22 - 00:35:16:10
Sam Rashkin: Investments.
00:35:16:10 - 00:35:18:22
Sam Rashkin: We made in built ins and other.
00:35:18:22 - 00:35:19:17
Sam Rashkin: Features, maybe.
00:35:19:17 - 00:35:25:27
Sam Rashkin: Quality trim or color, whatever it may be.
00:35:25:29 - 00:35:27:00
Sam Rashkin: And now I want to move to.
00:35:27:00 - 00:35:28:03
Sam Rashkin: Optimizing lane.
00:35:28:03 - 00:35:29:03
Sam Rashkin: For energy. We don't.
00:35:29:03 - 00:35:29:21
Sam Rashkin: Want wasted.
00:35:29:21 - 00:35:32:16
Sam Rashkin: Energy either. And we're kind of there. You know, the.
00:35:32:16 - 00:35:34:06
Sam Rashkin: Currents themselves have gotten so much.
00:35:34:06 - 00:35:34:26
Sam Rashkin: More.
00:35:34:29 - 00:35:36:19
Sam Rashkin: Rigorous.
00:35:36:21 - 00:35:37:00
Sam Rashkin: On the.
00:35:37:00 - 00:35:40:20
Sam Rashkin: Heels of the success of Energy Star Certified Home and Zero Energy Ready.
00:35:40:21 - 00:35:43:10
Sam Rashkin: Home. So, you know, in lockstep with.
00:35:43:10 - 00:35:46:07
Sam Rashkin: Energy Star because of shifts.
00:35:46:10 - 00:35:48:09
Sam Rashkin: Then,
00:35:48:12 - 00:35:49:05
Sam Rashkin: Increased.
00:35:49:05 - 00:35:51:14
Sam Rashkin: And, requirements.
00:35:51:17 - 00:35:57:13
Sam Rashkin: Basically because you have so many Energy Star homes voluntarily being certified, there is no.
00:35:57:13 - 00:35:58:08
Sam Rashkin: Argument that.
00:35:58:08 - 00:35:59:22
Sam Rashkin: It was not cost effective.
00:35:59:22 - 00:36:00:29
Sam Rashkin: To.
00:36:01:01 - 00:36:04:25
Sam Rashkin: Include these improvements in, in the code. So we're.
00:36:04:25 - 00:36:09:17
Sam Rashkin: At a point right now where a 20 2015, 2018, 2021.
00:36:09:19 - 00:36:10:24
Sam Rashkin: If you seek.
00:36:10:27 - 00:36:12:10
Sam Rashkin: Code home.
00:36:12:13 - 00:36:13:17
Sam Rashkin: Is equivalent.
00:36:13:19 - 00:36:14:00
Sam Rashkin: To an.
00:36:14:00 - 00:36:15:05
Sam Rashkin: Energy store or zero.
00:36:15:05 - 00:36:18:14
Sam Rashkin: Energy ready home enclosure, we're basically there.
00:36:18:16 - 00:36:25:27
Sam Rashkin: And so it kind of means is the country is almost rapidly moving to these latest codes. The worst home is.
00:36:26:03 - 00:36:27:08
Sam Rashkin: A almost.
00:36:27:08 - 00:36:29:20
Sam Rashkin: A zero ready enclosure. So that's pretty.
00:36:29:20 - 00:36:31:01
Sam Rashkin: Significant means we're building energy.
00:36:31:01 - 00:36:33:03
Sam Rashkin: Efficiency. We're not wasting energy.
00:36:33:06 - 00:36:36:02
Sam Rashkin: However, what is really important to.
00:36:36:02 - 00:36:39:13
Sam Rashkin: Recognize is that.
00:36:39:15 - 00:36:41:17
Sam Rashkin: Now we're obligated to manage the.
00:36:41:18 - 00:36:42:20
Sam Rashkin: Risks that come with.
00:36:42:20 - 00:36:44:04
Sam Rashkin: That efficient enclosure.
00:36:44:07 - 00:36:49:00
Sam Rashkin: And those that see me present, I'm building science. Before, I was like the highlight.
00:36:49:02 - 00:36:50:11
Sam Rashkin: We've gone from the inefficient.
00:36:50:11 - 00:36:50:27
Sam Rashkin: Enclosure.
00:36:50:27 - 00:36:55:06
Sam Rashkin: That had a lot of thermal flow and air flow to an efficient enclosure.
00:36:55:08 - 00:36:57:10
Sam Rashkin: This past 15, 20 years.
00:36:57:12 - 00:36:59:23
Sam Rashkin: And now we have traumatically.
00:36:59:23 - 00:37:00:04
Sam Rashkin: Less.
00:37:00:11 - 00:37:03:16
Sam Rashkin: Thermal flow and airflow, along with a cold.
00:37:03:16 - 00:37:04:19
Sam Rashkin: Surface on the cool side.
00:37:04:19 - 00:37:05:04
Sam Rashkin: Of the home.
00:37:05:10 - 00:37:07:04
Sam Rashkin: So in cold climates, that's the inside.
00:37:07:04 - 00:37:12:02
Sam Rashkin: Of the shading. No winter in a hot and hot, humid climate.
00:37:12:02 - 00:37:13:02
Sam Rashkin: That's inside of the.
00:37:13:02 - 00:37:14:26
Sam Rashkin: Drywall in the.
00:37:14:26 - 00:37:16:06
Sam Rashkin: Cooling season.
00:37:16:09 - 00:37:17:22
Sam Rashkin: And the reason we care about.
00:37:17:22 - 00:37:18:23
Sam Rashkin: That is we.
00:37:18:23 - 00:37:19:06
Sam Rashkin: Have these.
00:37:19:06 - 00:37:20:15
Sam Rashkin: Risks. One is.
00:37:20:17 - 00:37:21:03
Sam Rashkin: With.
00:37:21:03 - 00:37:25:07
Sam Rashkin: Colder surfaces and less thermal flow going through the assembly to.
00:37:25:07 - 00:37:27:29
Sam Rashkin: Dry it, we have more wedding potential.
00:37:28:01 - 00:37:33:17
Sam Rashkin: The cold surface, less drying potential to reduce thermal flow. So that means any.
00:37:33:19 - 00:37:34:03
Sam Rashkin: Moisture that.
00:37:34:03 - 00:37:35:09
Sam Rashkin: Gets in.
00:37:35:11 - 00:37:36:05
Sam Rashkin: We have a much.
00:37:36:05 - 00:37:36:27
Sam Rashkin: Greater risk of.
00:37:36:28 - 00:37:44:00
Sam Rashkin: Potential problems. Additionally. Additionally, we have ultra low load comfort challenges and.
00:37:44:00 - 00:37:44:26
Sam Rashkin: Risks.
00:37:44:28 - 00:37:45:13
Sam Rashkin: Because.
00:37:45:13 - 00:37:51:17
Sam Rashkin: We have so much less requirements for BTUs of heating. And to use a cooling, we have less.
00:37:51:17 - 00:37:52:01
Sam Rashkin: Airflow.
00:37:52:06 - 00:37:53:17
Sam Rashkin: Going through duct systems that.
00:37:53:17 - 00:37:55:15
Sam Rashkin: We've not been rigorous, rigorous.
00:37:55:15 - 00:37:56:08
Sam Rashkin: About.
00:37:56:11 - 00:37:56:29
Sam Rashkin: Engineering.
00:37:57:00 - 00:37:57:25
Sam Rashkin: Designing.
00:37:57:27 - 00:37:59:09
Sam Rashkin: And optimizing. We have.
00:37:59:09 - 00:38:02:15
Sam Rashkin: Shorter cycles, so means you're putting much less humidity.
00:38:02:18 - 00:38:02:26
Sam Rashkin: At a.
00:38:02:26 - 00:38:06:13
Sam Rashkin: Year than we used to. While some spring, spring seasons are.
00:38:06:13 - 00:38:07:00
Sam Rashkin: Getting warmer.
00:38:07:00 - 00:38:08:00
Sam Rashkin: Seasons when we don't.
00:38:08:00 - 00:38:09:14
Sam Rashkin: Have.
00:38:09:16 - 00:38:10:02
Sam Rashkin: Sensible.
00:38:10:02 - 00:38:13:05
Sam Rashkin: Cooling, but we still often have latent.
00:38:13:05 - 00:38:15:09
Sam Rashkin: Loads because they are still human.
00:38:15:12 - 00:38:16:19
Sam Rashkin: So these can.
00:38:16:19 - 00:38:18:16
Sam Rashkin: Create all sorts of challenges, risks.
00:38:18:23 - 00:38:20:08
Sam Rashkin: Of comfort, failures.
00:38:20:10 - 00:38:26:26
Sam Rashkin: Because the system has to adapt to these low loads and often.
00:38:26:28 - 00:38:29:08
Sam Rashkin: We're not fully.
00:38:29:11 - 00:38:34:04
Sam Rashkin: Addressing this, this challenge. And lastly, with the reduced airflow.
00:38:34:04 - 00:38:34:09
Sam Rashkin: And.
00:38:34:09 - 00:38:38:27
Sam Rashkin: Infiltration, we have less natural dilution of contaminants. So we have less control.
00:38:38:27 - 00:38:39:04
Sam Rashkin: Of.
00:38:39:04 - 00:38:40:03
Sam Rashkin: Contaminants.
00:38:40:05 - 00:38:44:04
Sam Rashkin: So we have to manage moisture risks, ultra low comfort.
00:38:44:04 - 00:38:46:21
Sam Rashkin: Risk and indoor air quality risk.
00:38:46:24 - 00:38:49:21
Sam Rashkin: And the other part I want to mention that's related to all this.
00:38:49:24 - 00:38:50:13
Sam Rashkin: Is.
00:38:50:13 - 00:38:51:12
Sam Rashkin: We have to minimize.
00:38:51:12 - 00:38:51:29
Sam Rashkin: Waste and.
00:38:51:29 - 00:38:52:15
Sam Rashkin: Building.
00:38:52:17 - 00:38:53:17
Sam Rashkin: Homes and letting.
00:38:53:17 - 00:38:57:04
Sam Rashkin: Them become obsolete in three or 4 or 5 years.
00:38:57:07 - 00:38:58:04
Sam Rashkin: There's a.
00:38:58:06 - 00:38:59:04
Sam Rashkin: Incredibly.
00:38:59:12 - 00:39:00:04
Sam Rashkin: Significant.
00:39:00:04 - 00:39:00:14
Sam Rashkin: Move.
00:39:00:14 - 00:39:02:05
Sam Rashkin: Towards, solar.
00:39:02:07 - 00:39:02:22
Sam Rashkin: Electric.
00:39:02:22 - 00:39:05:11
Sam Rashkin: Systems on homes because the costs have come.
00:39:05:11 - 00:39:07:13
Sam Rashkin: Down dramatically, and.
00:39:07:13 - 00:39:08:29
Sam Rashkin: The infrastructure and supply chain.
00:39:08:29 - 00:39:12:03
Sam Rashkin: To provide them is widely available.
00:39:12:05 - 00:39:13:29
Sam Rashkin: Disasters are exponentially.
00:39:13:29 - 00:39:14:16
Sam Rashkin: Greater.
00:39:14:16 - 00:39:15:11
Sam Rashkin: Frequency.
00:39:15:16 - 00:39:16:11
Sam Rashkin: And.
00:39:16:13 - 00:39:17:06
Sam Rashkin: Exponentially.
00:39:17:06 - 00:39:18:14
Sam Rashkin: Greater magnitude of.
00:39:18:14 - 00:39:32:16
Sam Rashkin: Risk. Water shortages are very severe in large parts of the country. And there's this very substantial transition to all electric homes as innovations in electric technology.
00:39:32:19 - 00:39:34:16
Sam Rashkin: Cooking,
00:39:34:18 - 00:39:35:02
Sam Rashkin: Space.
00:39:35:02 - 00:39:37:06
Sam Rashkin: Conditioning,
00:39:37:09 - 00:39:40:02
Sam Rashkin: Clothes drying and clothes washing. There's so many.
00:39:40:08 - 00:39:40:29
Sam Rashkin: Innovations.
00:39:40:29 - 00:39:41:12
Sam Rashkin: Happening.
00:39:41:12 - 00:39:41:22
Sam Rashkin: That we.
00:39:41:22 - 00:39:42:23
Sam Rashkin: Know we're transitioning.
00:39:42:23 - 00:39:45:20
Sam Rashkin: To electrification on top of natural.
00:39:45:20 - 00:39:47:03
Sam Rashkin: Increases in use of.
00:39:48:03 - 00:39:55:16
Sam Rashkin: Electric vehicles and also battery systems coming down in cost as well. So these are historically hard trends.
00:39:55:16 - 00:39:58:01
Sam Rashkin: They're not if they will happen, they're a.
00:39:58:01 - 00:39:59:18
Sam Rashkin: Process of happening.
00:39:59:21 - 00:40:04:21
Sam Rashkin: And dramatically impacting how homes need to.
00:40:04:23 - 00:40:06:04
Sam Rashkin: Optimize them.
00:40:06:07 - 00:40:08:02
Sam Rashkin: And leverage them in the future.
00:40:08:04 - 00:40:12:20
Sam Rashkin: So we need to address them. And I say all this because I want to put all this.
00:40:12:20 - 00:40:13:18
Sam Rashkin: Together, you know.
00:40:13:18 - 00:40:16:02
Sam Rashkin: Optimize energy, optimize.
00:40:18:07 - 00:40:19:18
Sam Rashkin: For for trends.
00:40:19:20 - 00:40:21:01
Sam Rashkin: We end up manage.
00:40:21:01 - 00:40:21:27
Sam Rashkin: All the risks. And we.
00:40:21:27 - 00:40:23:10
Sam Rashkin: Talked about all.
00:40:23:10 - 00:40:25:26
Sam Rashkin: This informs me.
00:40:25:28 - 00:40:26:17
Sam Rashkin: What high.
00:40:26:17 - 00:40:29:29
Sam Rashkin: Performance homes should be, a high performance home should.
00:40:30:02 - 00:40:34:17
Sam Rashkin: Or should be homes that live better. That's why we do them. And what we need to do.
00:40:34:20 - 00:40:37:01
Sam Rashkin: Is address those last three waste.
00:40:37:01 - 00:40:38:27
Sam Rashkin: Elements. Energy, waste.
00:40:38:29 - 00:40:41:21
Sam Rashkin: The greater risks that come from making homes more.
00:40:41:21 - 00:40:43:04
Sam Rashkin: Energy efficient, managing the.
00:40:43:04 - 00:40:44:06
Sam Rashkin: Energy waste.
00:40:44:08 - 00:40:44:15
Sam Rashkin: And.
00:40:44:15 - 00:40:46:26
Sam Rashkin: Minimizing obsolescence so.
00:40:46:26 - 00:40:48:05
Sam Rashkin: Effectively.
00:40:48:07 - 00:40:56:24
Sam Rashkin: Again, like I said, this informs for me what a high performance home is. It minimizes energy waste by being efficient and smart.
00:40:56:27 - 00:40:58:14
Sam Rashkin: Enclosure efficient.
00:40:58:14 - 00:40:59:02
Sam Rashkin: And smart.
00:40:59:02 - 00:41:00:21
Sam Rashkin: Equipment efficient.
00:41:00:21 - 00:41:02:08
Sam Rashkin: And smart components.
00:41:02:11 - 00:41:02:29
Sam Rashkin: And then.
00:41:02:29 - 00:41:04:16
Sam Rashkin: Managers of risk coming.
00:41:04:16 - 00:41:08:05
Sam Rashkin: From this efficient enclosure with complete.
00:41:08:05 - 00:41:10:12
Sam Rashkin: Comprehensive moisture protection.
00:41:10:14 - 00:41:13:12
Sam Rashkin: Ultra low, ultra ultra low load.
00:41:13:19 - 00:41:18:04
Sam Rashkin: Comfort system, comprehensive indoor air quality system.
00:41:18:06 - 00:41:19:01
Sam Rashkin: And then it.
00:41:19:01 - 00:41:23:09
Sam Rashkin: Minimizes obsolescence by being zero ready, disaster ready.
00:41:23:12 - 00:41:28:11
Sam Rashkin: Water ready or water efficient and electric ready.
00:41:28:14 - 00:41:29:12
Sam Rashkin: And so.
00:41:29:14 - 00:41:31:17
Sam Rashkin: This is basically what.
00:41:31:17 - 00:41:33:27
Sam Rashkin: All of us in the high performance industry should be.
00:41:33:27 - 00:41:34:13
Sam Rashkin: Targeting.
00:41:34:19 - 00:41:35:17
Sam Rashkin: And it's all part.
00:41:35:17 - 00:41:36:24
Sam Rashkin: Of minimizing.
00:41:36:24 - 00:41:38:09
Sam Rashkin: Waste.
00:41:38:11 - 00:41:39:18
Sam Rashkin: Okay.
00:41:39:21 - 00:41:43:11
Sam Rashkin: One last part about this whole, section.
00:41:43:11 - 00:41:47:16
Sam Rashkin: Here is where I find we don't.
00:41:47:16 - 00:41:53:26
Sam Rashkin: Minimize cost is what we now consider a true cost analysis. For the CIPs industry.
00:41:53:29 - 00:41:55:29
Sam Rashkin: I got to take a deep dive and to really.
00:41:55:29 - 00:41:59:05
Sam Rashkin: Focus on developing a tool for that industry that applies to.
00:41:59:07 - 00:42:00:05
Sam Rashkin: Any.
00:42:00:08 - 00:42:01:05
Sam Rashkin: High performance home.
00:42:01:05 - 00:42:08:21
Sam Rashkin: Innovation. And it's that you have to look at all these elements, you know, again, future ready.
00:42:08:23 - 00:42:10:14
Sam Rashkin: Risk management.
00:42:10:16 - 00:42:10:24
Sam Rashkin: How.
00:42:10:24 - 00:42:14:05
Sam Rashkin: To get the best energy efficient performance. And so.
00:42:14:07 - 00:42:14:19
Sam Rashkin: When you.
00:42:14:19 - 00:42:16:04
Sam Rashkin: Compare CIPs versus.
00:42:16:04 - 00:42:18:12
Mike Collignon: Framingham, there are incredibly.
00:42:18:12 - 00:42:20:01
Sam Rashkin: Significant cost factors.
00:42:20:07 - 00:42:24:05
Sam Rashkin: That really have to be captured and are not being counted. If you get.
00:42:24:12 - 00:42:26:00
Sam Rashkin: In the case of that, let's say a.
00:42:26:00 - 00:42:26:12
Sam Rashkin: Vast.
00:42:26:12 - 00:42:28:20
Sam Rashkin: Wall system like surface, you get the insulation.
00:42:28:20 - 00:42:31:17
Sam Rashkin: Built in install to grade wall.
00:42:31:19 - 00:42:33:23
Sam Rashkin: So you have to include those costs.
00:42:33:25 - 00:42:37:28
Sam Rashkin: You get a complete air barrier system. You get inherently like.
00:42:38:00 - 00:42:40:15
Sam Rashkin: Almost passive house paint or construct.
00:42:40:18 - 00:42:41:05
Sam Rashkin: Air leakage.
00:42:41:05 - 00:42:41:27
Sam Rashkin: Construction.
00:42:42:03 - 00:42:44:18
Sam Rashkin: Or at least 1.5in.
00:42:44:18 - 00:42:45:13
Sam Rashkin: 50 or less.
00:42:45:14 - 00:42:50:03
Sam Rashkin: At least you don't need to have attic venting and all the.
00:42:50:05 - 00:42:52:13
Sam Rashkin: Interface,
00:42:52:16 - 00:42:56:23
Sam Rashkin: Holes and and, and,
00:42:56:25 - 00:43:00:13
Sam Rashkin: And flashing details between the attic and the house.
00:43:00:16 - 00:43:01:10
Sam Rashkin: Quality. You have.
00:43:01:10 - 00:43:03:24
Sam Rashkin: Much less rework, risk inspections and.
00:43:03:24 - 00:43:04:26
Sam Rashkin: Training on.
00:43:04:26 - 00:43:05:24
Sam Rashkin: Waste. You have.
00:43:05:24 - 00:43:06:18
Sam Rashkin: Less framing.
00:43:06:18 - 00:43:09:03
Sam Rashkin: Requirements. You have less drywall.
00:43:09:10 - 00:43:10:00
Sam Rashkin: Requirements.
00:43:10:00 - 00:43:11:25
Sam Rashkin: Because the outside walls don't need to.
00:43:11:25 - 00:43:14:27
Sam Rashkin: Be cut the drywall to fit the framing, which.
00:43:14:27 - 00:43:19:17
Sam Rashkin: Is less cutting and less material waste. You have less trim because the walls are ultra.
00:43:19:17 - 00:43:21:18
Sam Rashkin: Dimensionally accurate and you have.
00:43:21:20 - 00:43:26:08
Sam Rashkin: Much reduced cycle time, which affects operational cost velocity.
00:43:26:13 - 00:43:27:03
Sam Rashkin: Of.
00:43:27:05 - 00:43:28:19
Sam Rashkin: Of cells, which is a.
00:43:28:19 - 00:43:31:27
Sam Rashkin: Huge impact on revenue and inventory return.
00:43:31:27 - 00:43:32:07
Sam Rashkin: Is.
00:43:32:07 - 00:43:33:05
Sam Rashkin: Much,
00:43:33:08 - 00:43:43:12
Sam Rashkin: Reduced. And then you have all this enhanced quality and resilience. It's stronger, it's more dimensionally accurate. Wildfire resilience impact resilience, earthquake resilience, past resilience.
00:43:43:14 - 00:43:44:05
Sam Rashkin: And you have all.
00:43:44:05 - 00:43:48:28
Sam Rashkin: These additional square footage, thinner walls, foreign ships outperformed the six.
00:43:48:28 - 00:43:49:27
Sam Rashkin: Inch frame.
00:43:49:27 - 00:43:52:22
Sam Rashkin: Wall. That's two inches of added space around the.
00:43:52:22 - 00:43:55:07
Sam Rashkin: Entire perimeter of the home. And added.
00:43:55:07 - 00:44:01:09
Sam Rashkin: Volume. Or a roof creates a condition attic or attic storage for vaulted ceilings and enhanced.
00:44:01:09 - 00:44:02:11
Sam Rashkin: Ability to qualify.
00:44:02:11 - 00:44:03:04
Sam Rashkin: For incentives.
00:44:03:04 - 00:44:04:09
Sam Rashkin: 45 well.
00:44:04:12 - 00:44:06:00
Sam Rashkin: Utility incentives.
00:44:06:02 - 00:44:12:17
Sam Rashkin: You get what I'm talking about. If you don't do the math for all the interactions and all the.
00:44:12:17 - 00:44:13:22
Sam Rashkin: Cost effects.
00:44:13:25 - 00:44:14:09
Sam Rashkin: Of one.
00:44:14:09 - 00:44:15:00
Sam Rashkin: Choice over.
00:44:15:00 - 00:44:18:21
Sam Rashkin: Another, you're not making an informed decision. We have to.
00:44:18:21 - 00:44:24:22
Sam Rashkin: Do a huge cost analysis for those that are interested in going to see a website and actually see the true cost tool.
00:44:24:24 - 00:44:25:09
Sam Rashkin: There.
00:44:25:09 - 00:44:26:29
Sam Rashkin: But it's basically.
00:44:27:01 - 00:44:27:24
Sam Rashkin: It doesn't matter.
00:44:27:24 - 00:44:32:24
Sam Rashkin: If it's chips or insulated concrete forms or if it's, Vance Construction.
00:44:32:24 - 00:44:35:05
Sam Rashkin: Modular. I don't care what you're doing.
00:44:35:05 - 00:44:37:17
Sam Rashkin: All these kinds of related impacts will.
00:44:37:17 - 00:44:40:25
Sam Rashkin: Happen and you have to factor them in.
00:44:40:27 - 00:44:50:29
Sam Rashkin: A last thing about mean is construction rates, materials, time, process. And so it's interesting to compare manufacturing to construction.
00:44:51:02 - 00:44:52:23
Sam Rashkin: And we look at value added.
00:44:52:23 - 00:44:53:25
Sam Rashkin: Resources that go.
00:44:53:25 - 00:44:56:04
Sam Rashkin: Into the product. Yeah, manufacturing.
00:44:56:04 - 00:45:01:22
Sam Rashkin: Is 62% versus 10% for construction, which is really scary from, results from this one.
00:45:01:22 - 00:45:02:23
Sam Rashkin: Study.
00:45:02:26 - 00:45:06:24
Sam Rashkin: And you see it visibly when you go to job sites. This picture shows.
00:45:07:11 - 00:45:08:25
Sam Rashkin: Dumpster. And you just it's.
00:45:08:25 - 00:45:10:14
Sam Rashkin: Hard to figure out if.
00:45:10:14 - 00:45:13:27
Sam Rashkin: That's a supply band or a dumpster band, because there's so much human.
00:45:13:27 - 00:45:15:15
Sam Rashkin: Waste and HP's.
00:45:15:15 - 00:45:21:08
Sam Rashkin: Latest numbers. I have 8,000 pounds of waste per 2000 square foot home. So there's a.
00:45:21:08 - 00:45:21:21
Sam Rashkin: Lot of.
00:45:21:21 - 00:45:22:20
Sam Rashkin: Wasted.
00:45:22:22 - 00:45:25:29
Sam Rashkin: Could go to the bottom line if you get rid of that.
00:45:26:02 - 00:45:27:09
Sam Rashkin: Now, Scott's a dam again.
00:45:27:09 - 00:45:30:05
Sam Rashkin: From, actually not as.
00:45:30:07 - 00:45:32:20
Sam Rashkin: Work with lots of builders. This is a sample.
00:45:34:13 - 00:45:36:06
Sam Rashkin: Assessment of savings.
00:45:36:08 - 00:45:37:09
Sam Rashkin: With one of the one.
00:45:37:09 - 00:45:38:16
Sam Rashkin: Of his projects.
00:45:38:18 - 00:45:41:26
Sam Rashkin: Land a lot product. Design.
00:45:41:26 - 00:45:46:19
Sam Rashkin: Specifications, process overhead cycle time, wasted trips.
00:45:47:13 - 00:45:52:12
Sam Rashkin: Getting products, supply trade, product processing, overhead. And this.
00:45:52:15 - 00:45:53:12
Sam Rashkin: Particular builder.
00:45:53:12 - 00:46:01:11
Sam Rashkin: Assessment came to 6000 94,000 similar about 75,000. Midpoint is the waste cost.
00:46:01:14 - 00:46:02:04
Sam Rashkin: And why.
00:46:02:04 - 00:46:08:10
Sam Rashkin: That's significant is $75,000 is equal to the, 15% profit.
00:46:08:10 - 00:46:09:21
Sam Rashkin: Margin on.
00:46:09:21 - 00:46:16:09
Sam Rashkin: An average price. Which is scary that that's 450,000 today. So in other words.
00:46:16:11 - 00:46:16:25
Sam Rashkin: You can either.
00:46:16:25 - 00:46:20:02
Sam Rashkin: Choose to keep the same amount of waste and build twice the number.
00:46:20:02 - 00:46:21:29
Sam Rashkin: Of homes, or keep.
00:46:21:29 - 00:46:22:24
Sam Rashkin: Building the same number.
00:46:22:25 - 00:46:25:16
Sam Rashkin: Homes and eliminate the waste, and you effectively have.
00:46:25:16 - 00:46:25:26
Sam Rashkin: The same.
00:46:25:26 - 00:46:26:09
Sam Rashkin: Outcome.
00:46:26:15 - 00:46:27:23
Sam Rashkin: In other words, if you.
00:46:27:23 - 00:46:28:14
Sam Rashkin: Save.
00:46:28:16 - 00:46:36:05
Sam Rashkin: This much waste on your homes, that's like doubling your sales. So race is a big cost saving opportunity.
00:46:36:07 - 00:46:40:15
Sam Rashkin: Okay, strategy number two. And all the rest are much quicker. Simple one.
00:46:40:15 - 00:46:40:28
Sam Rashkin: Optimized.
00:46:40:28 - 00:46:44:06
Sam Rashkin: Simple, linear. Leonardo da Vinci.
00:46:44:07 - 00:46:48:24
Sam Rashkin: Da Vinci said it best. Simplicity is the ultimate sophistication.
00:46:48:27 - 00:46:51:29
Sam Rashkin: And, turns out people want this.
00:46:51:29 - 00:46:52:18
Sam Rashkin: 80% of.
00:46:52:18 - 00:46:53:22
Sam Rashkin: Nearly.
00:46:53:24 - 00:46:55:16
Sam Rashkin: 1700 Americans surveyed.
00:46:55:16 - 00:46:56:13
Sam Rashkin: Between 21.
00:46:56:13 - 00:46:58:24
Sam Rashkin: And 75 one homes that were more simply.
00:46:58:24 - 00:47:02:11
Sam Rashkin: Design. And all this complexity and its.
00:47:02:11 - 00:47:06:07
Sam Rashkin: Cost of maintenance and it's cost, the construction and is just harder.
00:47:06:07 - 00:47:10:29
Sam Rashkin: To manage in every way. We could do better. And the three opportunities.
00:47:10:29 - 00:47:11:24
Sam Rashkin: For simpler.
00:47:11:26 - 00:47:12:29
Sam Rashkin: Us getting rid.
00:47:12:29 - 00:47:13:28
Sam Rashkin: Of complexity with.
00:47:13:28 - 00:47:16:14
Sam Rashkin: Floor plans, architecture and.
00:47:16:14 - 00:47:17:27
Sam Rashkin: Choice will be an interesting one.
00:47:17:27 - 00:47:21:15
Sam Rashkin: For you to, share with you. And the missed opportunity.
00:47:21:15 - 00:47:22:03
Sam Rashkin: Is not.
00:47:22:06 - 00:47:23:05
Sam Rashkin: Recognizing the.
00:47:23:07 - 00:47:25:06
Sam Rashkin: Preference for simple designs.
00:47:25:08 - 00:47:28:15
Sam Rashkin: Now, here's a floor plan,
00:47:28:17 - 00:47:29:21
Sam Rashkin: With a recessed pocket.
00:47:29:21 - 00:47:35:25
Sam Rashkin: To create it, a deck. And the problem is you now have to recess.
00:47:35:25 - 00:47:40:20
Sam Rashkin: In this case, 12ft from this design. It shows 16ft across and 12ft here.
00:47:40:20 - 00:47:47:22
Sam Rashkin: So these these two walls, 12 12ft or 12 additional feet of wall foundation again that we're building while.
00:47:47:22 - 00:47:49:00
Sam Rashkin: Losing 16 times.
00:47:49:00 - 00:47:50:01
Sam Rashkin: 12.
00:47:50:04 - 00:47:51:03
Sam Rashkin: Which is.
00:47:51:05 - 00:47:51:14
Sam Rashkin: Nearly.
00:47:51:14 - 00:47:56:16
Sam Rashkin: 200ft² of interior floor space just to create a recessed pocket.
00:47:56:19 - 00:47:59:03
Sam Rashkin: So I can keep I can keep.
00:47:59:03 - 00:47:59:24
Sam Rashkin: That 16ft.
00:47:59:24 - 00:48:03:13
Sam Rashkin: Wall on the outside and not building any additional.
00:48:03:16 - 00:48:04:10
Sam Rashkin: Construction.
00:48:04:10 - 00:48:04:22
Sam Rashkin: Really.
00:48:04:22 - 00:48:11:05
Sam Rashkin: Except finishing the floor on the ceiling. And had this all the cost savings, about $2,600.
00:48:11:08 - 00:48:12:25
Sam Rashkin: To building a deck outboard.
00:48:12:26 - 00:48:14:26
Sam Rashkin: And I'd say it's a better looking design.
00:48:14:28 - 00:48:17:00
Sam Rashkin: It's less cost and it's a better.
00:48:17:00 - 00:48:18:19
Sam Rashkin: Product for the consumer.
00:48:18:21 - 00:48:21:18
Sam Rashkin: And it's all because anytime you go complex.
00:48:21:20 - 00:48:25:01
Sam Rashkin: Just know that you're adding significant cost. So here are two.
00:48:25:01 - 00:48:26:06
Sam Rashkin: Three bedroom, two bath.
00:48:26:06 - 00:48:26:21
Sam Rashkin: Designs.
00:48:26:21 - 00:48:28:08
Sam Rashkin: You're right. You should recognize.
00:48:28:09 - 00:48:28:18
Sam Rashkin: One on the.
00:48:28:18 - 00:48:32:17
Sam Rashkin: Right as one I showed you earlier did for a bunch of production.
00:48:32:17 - 00:48:34:26
Sam Rashkin: Builders, as a special.
00:48:34:26 - 00:48:37:01
Sam Rashkin: Project with the utility program. And the.
00:48:37:01 - 00:48:38:00
Sam Rashkin: One on the left is another.
00:48:38:00 - 00:48:40:02
Sam Rashkin: Three, two, three bedroom, two bath, but.
00:48:40:03 - 00:48:41:09
Sam Rashkin: Bigger design.
00:48:41:11 - 00:48:43:03
Sam Rashkin: But the point I want to share is you.
00:48:43:03 - 00:48:43:18
Sam Rashkin: Can see the one.
00:48:43:18 - 00:48:44:13
Sam Rashkin: On the left.
00:48:44:16 - 00:48:44:29
Sam Rashkin: Is the.
00:48:44:29 - 00:48:48:09
Sam Rashkin: Usual, lack of.
00:48:48:09 - 00:48:49:09
Sam Rashkin: Focus on.
00:48:49:09 - 00:48:49:26
Sam Rashkin: Simple.
00:48:49:26 - 00:48:52:17
Sam Rashkin: And it has 15 corners versus six. And when.
00:48:52:17 - 00:48:53:19
Sam Rashkin: I did and.
00:48:53:19 - 00:48:55:13
Sam Rashkin: What is why I have the recessed back.
00:48:55:13 - 00:48:56:17
Sam Rashkin: Here, is to.
00:48:56:17 - 00:48:58:10
Sam Rashkin: Keep some privacy from the master.
00:48:58:10 - 00:49:00:23
Sam Rashkin: Bath and the outdoor living outside.
00:49:00:23 - 00:49:01:04
Sam Rashkin: The great.
00:49:01:04 - 00:49:03:26
Sam Rashkin: Room. But, nine more.
00:49:03:26 - 00:49:04:16
Sam Rashkin: Corners at.
00:49:04:16 - 00:49:05:12
Sam Rashkin: $1,500.
00:49:05:12 - 00:49:11:12
Sam Rashkin: Per corner is nearly $14,000 of savings. Just choosing to go with a more simple footprint.
00:49:11:15 - 00:49:12:19
Sam Rashkin: And again, here.
00:49:12:23 - 00:49:13:12
Sam Rashkin: Instead of this.
00:49:13:19 - 00:49:15:13
Sam Rashkin: Large here up front here, I have a.
00:49:15:13 - 00:49:19:06
Sam Rashkin: Front porch here that has much more community connection, much more esthetic.
00:49:19:09 - 00:49:20:26
Sam Rashkin: Impact on the.
00:49:20:29 - 00:49:21:24
Sam Rashkin: Streetscape.
00:49:21:24 - 00:49:23:11
Sam Rashkin: And it's just.
00:49:23:13 - 00:49:26:03
Sam Rashkin: Again, cost savings are just there.
00:49:26:06 - 00:49:29:21
Sam Rashkin: If any of you are not fully optimizing your, your,
00:49:29:23 - 00:49:30:10
Sam Rashkin: Architectural.
00:49:30:10 - 00:49:31:09
Sam Rashkin: Designs.
00:49:31:12 - 00:49:37:03
Sam Rashkin: Here's one example where, I always advocate builders not to do L-shaped kitchens. This corner usually.
00:49:37:03 - 00:49:39:09
Sam Rashkin: Is a dummy cabinet because it's.
00:49:39:12 - 00:49:40:14
Sam Rashkin: It's very expensive to.
00:49:40:14 - 00:49:42:17
Sam Rashkin: Have hardwood and get to it.
00:49:42:19 - 00:49:45:13
Sam Rashkin: And it leads to waste anyway. So usually it's a dummy.
00:49:45:13 - 00:49:48:21
Sam Rashkin: Corner and then the corner cabinet for the high cabinets.
00:49:48:21 - 00:49:49:23
Sam Rashkin: Also. Then a.
00:49:49:26 - 00:49:50:22
Sam Rashkin: Corner.
00:49:50:24 - 00:49:52:17
Sam Rashkin: This work. But this space is hardly.
00:49:52:17 - 00:50:01:20
Sam Rashkin: Workable because it's buried in a corner. So I like the design of the, take away the pantry cabinet from the end, put it here where it's dead space.
00:50:01:20 - 00:50:02:28
Sam Rashkin: So you're getting rid of the space that.
00:50:02:29 - 00:50:10:19
Sam Rashkin: Has no value. And the space in the end is a lot of value. You don't block off the whole connection. The adjoining great room.
00:50:10:21 - 00:50:11:15
Sam Rashkin: With this talk.
00:50:11:15 - 00:50:13:02
Sam Rashkin: Pantry cabinet. You wind up with.
00:50:13:02 - 00:50:15:03
Sam Rashkin: More counter space.
00:50:15:05 - 00:50:15:16
Sam Rashkin: More.
00:50:15:16 - 00:50:17:04
Sam Rashkin: Pantry storage.
00:50:17:06 - 00:50:21:04
Sam Rashkin: You don't have to have a counter which is.
00:50:21:04 - 00:50:26:05
Sam Rashkin: Two pieces that have to be seen together. It just simple saves you money.
00:50:26:07 - 00:50:27:05
Sam Rashkin: Always does, and.
00:50:27:07 - 00:50:29:18
Sam Rashkin: It's a significant strategy.
00:50:29:21 - 00:50:30:29
Sam Rashkin: And in terms of architecture.
00:50:30:29 - 00:50:32:28
Sam Rashkin: You know, it's like the Europeans always got it.
00:50:33:00 - 00:50:39:06
Sam Rashkin: Well, we often think European architecture is inherently intricate designs. In fact, city.
00:50:39:06 - 00:50:42:03
Sam Rashkin: After city, this is basically what European cities look.
00:50:42:03 - 00:50:49:03
Sam Rashkin: Like now. They're very simple architectural geometries and the elegance.
00:50:49:03 - 00:50:53:20
Sam Rashkin: And the exciting atmospheric ambiance that's created is from the.
00:50:53:20 - 00:50:56:19
Sam Rashkin: Color, the trim at the street level, all the.
00:50:56:19 - 00:50:57:06
Sam Rashkin: Awnings.
00:50:57:08 - 00:50:59:17
Sam Rashkin: And, amenities.
00:50:59:17 - 00:51:00:01
Sam Rashkin: And.
00:51:00:03 - 00:51:01:27
Sam Rashkin: Hardscape that they use.
00:51:02:00 - 00:51:06:15
Sam Rashkin: So we're just focusing on the wrong thing with complexity of architecture.
00:51:06:17 - 00:51:07:09
Sam Rashkin: So the home on the.
00:51:07:09 - 00:51:12:10
Sam Rashkin: Left is, just insanely excessive. And you have a nice.
00:51:12:10 - 00:51:14:04
Sam Rashkin: Little and, Cape Cod home.
00:51:14:04 - 00:51:19:28
Sam Rashkin: On the right, which is incredibly more simple and lower cost to build. And lastly, I mentioned.
00:51:19:28 - 00:51:20:27
Sam Rashkin: I it.
00:51:20:27 - 00:51:22:09
Sam Rashkin: Might be a surprise for many.
00:51:22:09 - 00:51:22:25
Sam Rashkin: Of you that I.
00:51:22:25 - 00:51:29:20
Sam Rashkin: Have curated choice has a excessive, complexity, in construction right now.
00:51:29:21 - 00:51:34:03
Sam Rashkin: I'm not going to go on a long, rant here, but,
00:51:34:05 - 00:51:37:19
Sam Rashkin: I've mystery shot thousands and thousands of homes and.
00:51:37:21 - 00:51:41:17
Sam Rashkin: Just every time I go across the country, people are overwhelmed with both the.
00:51:41:17 - 00:51:45:03
Sam Rashkin: Experience, the models, and then having to go to design centers and.
00:51:45:03 - 00:51:45:09
Sam Rashkin: Pick.
00:51:45:09 - 00:51:46:29
Sam Rashkin: From thousands of choices and.
00:51:46:29 - 00:51:51:22
Sam Rashkin: Come up with their own home configuration. And more importantly, what.
00:51:51:24 - 00:51:53:20
Sam Rashkin: Concerns me the most is almost.
00:51:53:20 - 00:51:55:16
Sam Rashkin: Is like a built in way.
00:51:55:16 - 00:51:56:24
Sam Rashkin: For builders to.
00:51:56:27 - 00:52:01:04
Sam Rashkin: Get. People are gone from, let's say, from a low 400.
00:52:01:06 - 00:52:03:17
Sam Rashkin: Low $400,000 cost.
00:52:03:19 - 00:52:06:09
Sam Rashkin: Advertised to hardly getting out there.
00:52:06:09 - 00:52:09:07
Sam Rashkin: For less than 550 will actually go through all the choices they have.
00:52:09:07 - 00:52:09:28
Sam Rashkin: To make.
00:52:10:01 - 00:52:11:18
Sam Rashkin: So I think it leaves a bad.
00:52:11:18 - 00:52:12:23
Sam Rashkin: Feeling with a homeowner.
00:52:12:23 - 00:52:17:04
Sam Rashkin: Maybe it's like a bait and switch sabotage for the love for hundreds. Really.
00:52:17:04 - 00:52:18:22
Sam Rashkin: If you do anything like what the.
00:52:18:22 - 00:52:23:05
Sam Rashkin: Model looks like, really, it's a it's a $550,000 home.
00:52:23:07 - 00:52:24:14
Sam Rashkin: And I think, you know, the car.
00:52:24:14 - 00:52:26:07
Sam Rashkin: Industry does a.
00:52:26:07 - 00:52:30:04
Sam Rashkin: Better job to helping people make the right.
00:52:30:04 - 00:52:31:04
Sam Rashkin: Budget decisions and.
00:52:31:04 - 00:52:32:17
Sam Rashkin: Not get overwhelmed with.
00:52:32:17 - 00:52:33:22
Sam Rashkin: A purchase of a.
00:52:33:24 - 00:52:36:08
Sam Rashkin: Large or home warming product.
00:52:36:10 - 00:52:37:13
Sam Rashkin: So this is a.
00:52:37:18 - 00:52:46:17
Sam Rashkin: Toyota, price sheet for their models, and you buy a car for 30,000.
00:52:46:17 - 00:52:46:20
Sam Rashkin: For.
00:52:46:20 - 00:52:47:23
Sam Rashkin: 32,000, for.
00:52:47:23 - 00:52:50:17
Sam Rashkin: 35,030 6000.
00:52:50:19 - 00:52:51:26
Sam Rashkin: And what you can do.
00:52:52:02 - 00:52:53:07
Sam Rashkin: Is once you decide.
00:52:53:07 - 00:52:54:17
Sam Rashkin: What budget you're and.
00:52:54:17 - 00:52:55:03
Sam Rashkin: Let's say you're in.
00:52:55:03 - 00:52:58:14
Sam Rashkin: The $32,000 budget, you know where you're at and you know where your.
00:52:58:14 - 00:53:04:04
Sam Rashkin: Choices are. You know, some basic trim front seats, some basic,
00:53:04:06 - 00:53:05:05
Sam Rashkin: Grill options.
00:53:05:05 - 00:53:07:19
Sam Rashkin: And some basic suspension options that.
00:53:07:20 - 00:53:13:03
Sam Rashkin: You can get up to a $35,000 budget. You can go to leather and you get to a bench.
00:53:13:03 - 00:53:15:16
Sam Rashkin: Touch screens and some.
00:53:15:18 - 00:53:16:26
Sam Rashkin: Heated front seats.
00:53:16:26 - 00:53:18:14
Sam Rashkin: And you can decide where to.
00:53:18:14 - 00:53:19:20
Sam Rashkin: Be, buy the critical.
00:53:19:20 - 00:53:20:06
Sam Rashkin: Features.
00:53:20:14 - 00:53:20:29
Sam Rashkin: And then your.
00:53:20:29 - 00:53:24:09
Sam Rashkin: Choices in terms of seat colors and.
00:53:24:11 - 00:53:25:03
Sam Rashkin: And, and.
00:53:25:03 - 00:53:27:16
Sam Rashkin: Some other amenities are just all.
00:53:27:16 - 00:53:29:06
Sam Rashkin: Within that price range.
00:53:29:09 - 00:53:30:02
Sam Rashkin: And so.
00:53:30:05 - 00:53:32:03
Sam Rashkin: You not when you're there trying to manage.
00:53:32:03 - 00:53:32:12
Sam Rashkin: This.
00:53:32:12 - 00:53:33:29
Sam Rashkin: Budget, it's like a.
00:53:33:29 - 00:53:35:06
Sam Rashkin: Gambling casino table.
00:53:35:06 - 00:53:39:07
Sam Rashkin: Where you lose track of the value of the chips. And I think, I think we need to.
00:53:39:07 - 00:53:40:20
Sam Rashkin: Curate choice more.
00:53:40:22 - 00:53:42:25
Sam Rashkin: And it would be incredible how much more.
00:53:42:25 - 00:53:44:21
Sam Rashkin: Cost effective homes can be.
00:53:44:24 - 00:53:48:12
Sam Rashkin: And so keep your buyers on budget, you know, get them to the right key.
00:53:48:12 - 00:53:51:22
Sam Rashkin: Features that limit the choices so they don't go crazy.
00:53:51:24 - 00:53:52:06
Sam Rashkin: During the.
00:53:52:06 - 00:53:53:10
Sam Rashkin: Buying process.
00:53:53:13 - 00:53:54:18
Sam Rashkin: And they get the.
00:53:54:18 - 00:53:55:08
Sam Rashkin: Performance they.
00:53:55:08 - 00:53:58:21
Sam Rashkin: Want. Now, I know every builder will tell me my.
00:53:58:21 - 00:54:00:22
Sam Rashkin: Buyers want all the choice.
00:54:00:25 - 00:54:03:00
Sam Rashkin: Again, I don't think I've been to a particular. When I go to a.
00:54:03:00 - 00:54:04:11
Sam Rashkin: Custom builder meetings.
00:54:04:13 - 00:54:06:03
Sam Rashkin: I don't get away without hearing all.
00:54:06:03 - 00:54:07:00
Sam Rashkin: The war stories.
00:54:07:00 - 00:54:09:21
Sam Rashkin: About people crying at the.
00:54:09:27 - 00:54:10:12
Sam Rashkin: Design.
00:54:10:12 - 00:54:11:22
Sam Rashkin: Center and meeting.
00:54:11:22 - 00:54:19:27
Sam Rashkin: With the designers and making all the choices there. You know, the husband and wife son will go into divorce mode because there's so much tension.
00:54:19:29 - 00:54:21:17
Sam Rashkin: So I think we have.
00:54:21:17 - 00:54:23:21
Sam Rashkin: Excessive choice in this industry.
00:54:23:23 - 00:54:24:27
Sam Rashkin: That would you feel.
00:54:24:27 - 00:54:28:18
Sam Rashkin: Tremendous cost savings if it was curated? So this is.
00:54:28:18 - 00:54:29:20
Sam Rashkin: One mockup I.
00:54:29:20 - 00:54:32:13
Sam Rashkin: Did for a builder just to say that here's the kind of thing you.
00:54:32:13 - 00:54:35:29
Sam Rashkin: Could do. Here's your model and you have the value package, which you.
00:54:35:29 - 00:54:37:17
Sam Rashkin: Can get it this priced.
00:54:37:20 - 00:54:39:03
Sam Rashkin: Deluxe package.
00:54:39:03 - 00:54:40:03
Sam Rashkin: At this price.
00:54:40:05 - 00:54:41:14
Sam Rashkin: And limited edition at.
00:54:41:14 - 00:54:42:12
Sam Rashkin: This price.
00:54:42:14 - 00:54:46:01
Sam Rashkin: And then you keep people in the design.
00:54:46:01 - 00:54:46:14
Sam Rashkin: Center at the.
00:54:46:14 - 00:54:47:11
Sam Rashkin: Level one.
00:54:47:14 - 00:54:49:14
Sam Rashkin: Choices for this option, a.
00:54:49:14 - 00:54:52:16
Sam Rashkin: Level two for deluxe, level three for limited edition.
00:54:52:18 - 00:54:55:01
Sam Rashkin: You keep them focused, making the right choices.
00:54:55:04 - 00:55:01:13
Sam Rashkin: And you're honest. If you really want to go in at 535, I can give you those really high end cabinets, the granite.
00:55:01:13 - 00:55:02:07
Sam Rashkin: Counters or.
00:55:02:13 - 00:55:05:12
Sam Rashkin: The, or, you know, the.
00:55:05:12 - 00:55:06:14
Sam Rashkin: Advanced hardware and.
00:55:06:14 - 00:55:09:01
Sam Rashkin: Trim, whatever, you know, whatever it may be that bumps.
00:55:09:01 - 00:55:13:23
Sam Rashkin: The prices up to $150,000, flooring, etc.. So I just think.
00:55:13:23 - 00:55:16:09
Sam Rashkin: We need to rethink how to make to manage.
00:55:16:09 - 00:55:18:00
Sam Rashkin: The cost of the homes.
00:55:18:03 - 00:55:22:08
Sam Rashkin: Okay. Strategy number three is systems integration.
00:55:22:10 - 00:55:23:18
Sam Rashkin: There are a lot of systems in a home.
00:55:23:18 - 00:55:27:00
Sam Rashkin: And people don't realize that beyond MFP.
00:55:27:00 - 00:55:27:21
Sam Rashkin: And structure.
00:55:27:21 - 00:55:29:10
Sam Rashkin: Which are the functional.
00:55:29:10 - 00:55:32:09
Sam Rashkin: Systems in our home, there are also systems that in fact.
00:55:32:09 - 00:55:35:29
Sam Rashkin: How we live in my home furniture, I would never do a floor plan without.
00:55:35:29 - 00:55:36:21
Sam Rashkin: Furnishings.
00:55:37:21 - 00:55:40:14
Sam Rashkin: To show a consumer, storage as a system.
00:55:40:14 - 00:55:42:12
Sam Rashkin: Aforementioned with the built.
00:55:42:12 - 00:55:43:01
Sam Rashkin: Ins.
00:55:43:03 - 00:55:45:23
Sam Rashkin: Lighting, a book, moisture how it.
00:55:45:23 - 00:55:46:09
Sam Rashkin: Flows.
00:55:46:09 - 00:55:49:06
Sam Rashkin: Off the building and gets drained from the property, probably.
00:55:49:06 - 00:55:50:19
Sam Rashkin: Managing that system.
00:55:50:22 - 00:55:52:23
Sam Rashkin: And technology. How are we integrating smart.
00:55:52:23 - 00:55:53:28
Sam Rashkin: Home in the design.
00:55:53:28 - 00:55:54:20
Sam Rashkin: Entertainment.
00:55:54:20 - 00:55:56:03
Sam Rashkin: Solar and batteries.
00:55:56:05 - 00:55:59:29
Sam Rashkin: EV charging, all those need to be figured out.
00:56:00:01 - 00:56:05:00
Sam Rashkin: And so miss opportunity. This is an afterthought. Once you're done with the designs.
00:56:05:02 - 00:56:08:06
Sam Rashkin: So our example would be no. One, none of your buyers.
00:56:08:06 - 00:56:11:06
Sam Rashkin: Would care of a roof. Slopes 4.87 and 12 or.
00:56:11:06 - 00:56:13:07
Sam Rashkin: 5 and 12. And you're if.
00:56:13:07 - 00:56:14:20
Sam Rashkin: Your roof is a simple design, which.
00:56:14:20 - 00:56:22:08
Sam Rashkin: Should be the manufacturer will carry it either. And if you go to exact multiple of 2ft or 4ft, you eliminate.
00:56:22:13 - 00:56:23:14
Sam Rashkin: Waste.
00:56:23:16 - 00:56:26:21
Sam Rashkin: Sheathing often a lot of cutting of sheathing that.
00:56:26:21 - 00:56:28:18
Sam Rashkin: Could be thousands of dollars of savings.
00:56:28:21 - 00:56:29:03
Sam Rashkin: So I'm going to.
00:56:29:03 - 00:56:29:12
Sam Rashkin: Show you an.
00:56:29:12 - 00:56:33:14
Sam Rashkin: Example where a, great builder in the.
00:56:33:14 - 00:56:37:13
Sam Rashkin: Northwest, Walsh Construction, focuses on multifamily housing.
00:56:37:15 - 00:56:39:00
Sam Rashkin: Apply just.
00:56:39:03 - 00:56:41:16
Sam Rashkin: This structural systems.
00:56:41:16 - 00:56:45:04
Sam Rashkin: Integration into an apartment building.
00:56:45:04 - 00:56:46:07
Sam Rashkin: That was a second building.
00:56:46:07 - 00:56:46:24
Sam Rashkin: In a project.
00:56:46:24 - 00:56:49:10
Sam Rashkin: So the first building was built.
00:56:49:12 - 00:56:50:10
Sam Rashkin: With the old method.
00:56:50:15 - 00:56:51:21
Sam Rashkin: And they said, now in the second.
00:56:51:21 - 00:56:52:07
Sam Rashkin: Building, when you.
00:56:52:07 - 00:56:52:19
Sam Rashkin: Do this.
00:56:52:19 - 00:56:53:22
Sam Rashkin: Complete.
00:56:53:24 - 00:56:57:09
Sam Rashkin: Systems integration for structure. And just that.
00:56:57:09 - 00:57:00:04
Sam Rashkin: Yielded 24% reduction in.
00:57:00:04 - 00:57:01:17
Sam Rashkin: Cost from the first building.
00:57:01:23 - 00:57:02:05
Sam Rashkin: The target.
00:57:02:05 - 00:57:04:09
Sam Rashkin: Cost. Target cost a hand.
00:57:04:12 - 00:57:05:21
Sam Rashkin: So let me show you what they did to get.
00:57:05:21 - 00:57:08:16
Sam Rashkin: 24% cost savings. The first thing was.
00:57:08:16 - 00:57:10:13
Sam Rashkin: They took the apartment layout on the left.
00:57:10:13 - 00:57:10:29
Sam Rashkin: Which was in.
00:57:10:29 - 00:57:15:01
Sam Rashkin: The old, old building, and they converted it to two foot.
00:57:15:01 - 00:57:15:14
Sam Rashkin: Dimension.
00:57:15:14 - 00:57:19:27
Sam Rashkin: It's 24ft by 22ft. Then they took the opportunity to get rid of the.
00:57:19:27 - 00:57:24:29
Sam Rashkin: Wasted space and converted some more user experience space. So all this wasted space here.
00:57:24:29 - 00:57:28:13
Sam Rashkin: And they got rid of the kitchen's more open when you and.
00:57:28:13 - 00:57:30:06
Sam Rashkin: Close to the open space.
00:57:30:08 - 00:57:31:12
Sam Rashkin: They got all the plumbing.
00:57:31:12 - 00:57:34:10
Sam Rashkin: On this wall. And I'll explain why. That's a huge.
00:57:34:10 - 00:57:35:22
Sam Rashkin: Benefit for future.
00:57:35:22 - 00:57:36:18
Sam Rashkin: Options.
00:57:36:20 - 00:57:45:03
Sam Rashkin: And and so they have all the plumbing only on one wall. And, reduced circulation. So they have a much better living,
00:57:45:05 - 00:57:48:02
Sam Rashkin: Experience in the second design. That's less square.
00:57:48:02 - 00:57:53:16
Sam Rashkin: Footage then for the articulation for two and four foot. Okay.
00:57:53:23 - 00:57:55:07
Sam Rashkin: For articulation, I use two and.
00:57:55:07 - 00:58:05:27
Sam Rashkin: Four foot bump outs to stay on the two foot. Great. And when that was done, you start to see how all the wall framing lays out on the two foot grid and how little.
00:58:05:27 - 00:58:07:28
Sam Rashkin: Waste there is and studs, and.
00:58:07:28 - 00:58:13:02
Sam Rashkin: How the windows are located right in the two foot grid to avoid all the extra, king.
00:58:13:02 - 00:58:14:12
Sam Rashkin: Studs and jack studs.
00:58:14:12 - 00:58:16:09
Sam Rashkin: And and I'll show you how they get rid of all the.
00:58:16:09 - 00:58:17:27
Sam Rashkin: Headers in a second.
00:58:18:00 - 00:58:19:18
Sam Rashkin: And then all the joist.
00:58:19:18 - 00:58:23:13
Sam Rashkin: Framing goes right across. No waste. Just so efficient.
00:58:23:15 - 00:58:25:21
Sam Rashkin: And you see all the sheathing with minimum cutting.
00:58:25:21 - 00:58:27:03
Sam Rashkin: Almost no waste.
00:58:27:05 - 00:58:29:25
Sam Rashkin: On the floor sheathing. And then on.
00:58:29:25 - 00:58:32:11
Sam Rashkin: The section you can see there isn't even.
00:58:32:11 - 00:58:36:14
Sam Rashkin: Any framing in the floor, for the whole rack.
00:58:36:16 - 00:58:37:00
Sam Rashkin: Because I.
00:58:37:00 - 00:58:38:28
Sam Rashkin: Just use laminate decking thick.
00:58:38:28 - 00:58:39:15
Sam Rashkin: Enough so.
00:58:39:15 - 00:58:40:29
Sam Rashkin: You don't need framing, and.
00:58:40:29 - 00:58:43:00
Sam Rashkin: Wound up with a space that could serve for the.
00:58:43:00 - 00:58:45:11
Sam Rashkin: MEP, mechanical, electrical, plumbing.
00:58:45:13 - 00:58:48:16
Sam Rashkin: So they created a space just by using.
00:58:48:19 - 00:58:57:05
Sam Rashkin: Laminate decking, no floor framing. And then they ran all the framing here parallel to the front of the home. So they needed no.
00:58:57:08 - 00:58:58:17
Sam Rashkin: Headers above the windows.
00:58:58:24 - 00:58:59:05
Sam Rashkin: So this.
00:58:59:05 - 00:59:01:09
Sam Rashkin: All this intensive optimization going.
00:59:01:09 - 00:59:01:29
Sam Rashkin: On.
00:59:02:02 - 00:59:04:06
Sam Rashkin: So the results were on the bottom was the old.
00:59:04:06 - 00:59:06:22
Sam Rashkin: Building and the top some new building.
00:59:06:24 - 00:59:08:08
Sam Rashkin: 42% reduction in.
00:59:08:08 - 00:59:09:22
Sam Rashkin: Frame.
00:59:09:24 - 00:59:15:01
Sam Rashkin: On the bottom is the old insulation. On the top is a new insulation, 16% increase in whole.
00:59:15:01 - 00:59:17:18
Sam Rashkin: Wall or right on the bottom.
00:59:17:18 - 00:59:17:25
Sam Rashkin: Is the.
00:59:17:25 - 00:59:19:22
Sam Rashkin: Old shaving top. Some new shaving.
00:59:19:22 - 00:59:21:02
Sam Rashkin: 25% reduction.
00:59:21:02 - 00:59:22:18
Sam Rashkin: In sheathing.
00:59:22:20 - 00:59:26:18
Sam Rashkin: So you see basically how all this ended up.
00:59:26:21 - 00:59:28:23
Sam Rashkin: And it's just
00:59:28:25 - 00:59:30:23
Sam Rashkin: It's just a wasted cost saving.
00:59:30:23 - 00:59:39:25
Sam Rashkin: Opportunity not to really be diligent about doing that. Structural integration, plumbing integration, metric integration, furnishings.
00:59:39:25 - 00:59:40:07
Sam Rashkin: Everything.
00:59:40:07 - 00:59:44:07
Sam Rashkin: We talk about. So here's example plumbing where the water heaters.
00:59:44:07 - 00:59:44:22
Sam Rashkin: In the corner.
00:59:44:22 - 00:59:45:21
Sam Rashkin: Of a garage.
00:59:45:23 - 00:59:48:11
Sam Rashkin: More distance to fixtures, more.
00:59:48:11 - 00:59:49:28
Sam Rashkin: Plumbing and.
00:59:49:28 - 00:59:51:00
Sam Rashkin: Excessive cost for.
00:59:51:00 - 00:59:55:03
Sam Rashkin: That. Then wait time for hot water because the.
00:59:55:06 - 00:59:57:07
Sam Rashkin: Water heaters for the distance from from.
00:59:57:07 - 00:59:57:26
Sam Rashkin: The.
00:59:57:28 - 01:00:01:19
Sam Rashkin: Bathrooms and kitchen and so forth. So you see this.
01:00:01:19 - 01:00:05:21
Sam Rashkin: Pantry cabinet here. How can we repurpose that?
01:00:05:23 - 01:00:06:10
Sam Rashkin: And so what.
01:00:06:10 - 01:00:10:01
Sam Rashkin: Are you the location of a laundry room? And now I have maybe.
01:00:10:01 - 01:00:11:20
Sam Rashkin: $1,000 less plumbing.
01:00:11:23 - 01:00:13:25
Sam Rashkin: And put the pantry right.
01:00:13:25 - 01:00:14:28
Sam Rashkin: In this corner.
01:00:15:00 - 01:00:15:23
Sam Rashkin: And everything's.
01:00:15:23 - 01:00:17:04
Sam Rashkin: Closer to the plumbing.
01:00:17:06 - 01:00:23:15
Sam Rashkin: So this is just thinking about plumbing, not ignoring it when you're doing the layouts, furnishing. You mentioned.
01:00:23:16 - 01:00:25:12
Sam Rashkin: A system. I never want to see a floor plan.
01:00:25:12 - 01:00:28:09
Sam Rashkin: Without it that a,
01:00:28:12 - 01:00:29:29
Sam Rashkin: Customer might say.
01:00:30:01 - 01:00:32:28
Sam Rashkin: Here's a floor plan from a friend of mine's design.
01:00:33:00 - 01:00:36:28
Sam Rashkin: And what's stunning here is this bedroom has almost no place for.
01:00:37:01 - 01:00:39:06
Sam Rashkin: A dresser because the window's.
01:00:39:06 - 01:00:41:28
Sam Rashkin: Placed here. So now I know that because there's a.
01:00:41:28 - 01:00:43:28
Sam Rashkin: Furnishing layout site for for that.
01:00:43:28 - 01:00:45:09
Sam Rashkin: Builder. I'm just moved the bedroom.
01:00:45:09 - 01:00:49:00
Sam Rashkin: This bed. That way I move the window over and I have.
01:00:49:00 - 01:00:54:04
Sam Rashkin: Two full dressers for this bedroom. Similarly, in this bedroom over here.
01:00:54:06 - 01:00:54:21
Sam Rashkin: I have.
01:00:54:23 - 01:00:57:04
Sam Rashkin: Only a small dresser because the store's over here.
01:00:57:06 - 01:00:58:06
Sam Rashkin: A closet.
01:00:58:08 - 01:01:00:00
Sam Rashkin: So I'm with a door over.
01:01:00:02 - 01:01:02:05
Sam Rashkin: I can put it here and all that.
01:01:02:05 - 01:01:05:03
Sam Rashkin: Optimizations only.
01:01:05:05 - 01:01:06:23
Sam Rashkin: Obvious when you have.
01:01:06:23 - 01:01:08:28
Sam Rashkin: Furnishings, that's when you see these are mistakes.
01:01:08:28 - 01:01:12:01
Sam Rashkin: And it costs $0.
01:01:12:04 - 01:01:13:09
Sam Rashkin: To make these rooms look.
01:01:13:09 - 01:01:16:02
Sam Rashkin: Better.
01:01:16:04 - 01:01:18:10
Sam Rashkin: So furnishings is really important.
01:01:18:12 - 01:01:22:13
Sam Rashkin: Let's talk about quality savings. Opportunity number four cost.
01:01:22:16 - 01:01:23:14
Sam Rashkin: Is.
01:01:23:16 - 01:01:36:03
Sam Rashkin: More important than quality. But quality is the best way to reduce cost. This is Nietzsche Taguchi, a famous, Japanese expert on quality, who,
01:01:36:06 - 01:01:36:10
Sam Rashkin: Has.
01:01:36:14 - 01:01:39:00
Sam Rashkin: Written many of the,
01:01:39:02 - 01:01:40:18
Sam Rashkin: Vance principles of.
01:01:40:18 - 01:01:45:02
Sam Rashkin: Optimizing quality at lower cost and and so quality.
01:01:45:02 - 01:01:48:15
Sam Rashkin: Is a huge cost savings resource.
01:01:48:18 - 01:01:51:17
Sam Rashkin: Now, often we under weight.
01:01:51:17 - 01:01:52:16
Sam Rashkin: Underestimate.
01:01:52:16 - 01:01:56:13
Sam Rashkin: How much impact quality does have on cost and will be limited.
01:01:56:13 - 01:01:59:17
Sam Rashkin: To things like delays, insurance, litigation, reputation.
01:01:59:17 - 01:02:01:04
Sam Rashkin: Litigation.
01:02:01:06 - 01:02:03:26
Sam Rashkin: Double rework, satisfaction, value.
01:02:03:28 - 01:02:07:02
Sam Rashkin: Valuation, warranty. In fact.
01:02:07:04 - 01:02:09:01
Sam Rashkin: All these elements.
01:02:09:04 - 01:02:15:17
Sam Rashkin: Impact or impacted by quality and impact cost. I'm not going to go through them all, but quality.
01:02:15:22 - 01:02:21:05
Sam Rashkin: Has so much more cost than people realize because they don't do true cost accounting.
01:02:21:07 - 01:02:27:25
Sam Rashkin: They don't look at all of the, drain on their operations.
01:02:27:27 - 01:02:28:21
Sam Rashkin: That result.
01:02:28:21 - 01:02:29:12
Sam Rashkin: From that getting it.
01:02:29:12 - 01:02:30:11
Sam Rashkin: Right. So they.
01:02:30:11 - 01:02:30:22
Sam Rashkin: Under.
01:02:30:22 - 01:02:31:15
Sam Rashkin: Invest.
01:02:31:15 - 01:02:32:25
Sam Rashkin: In quality.
01:02:32:28 - 01:02:35:01
Sam Rashkin: So just one assessment of just how much.
01:02:35:03 - 01:02:37:11
Sam Rashkin: Opportunity you have.
01:02:37:13 - 01:02:42:21
Sam Rashkin: Suggests you can save almost $4,000 per house on average with just a.
01:02:42:22 - 01:02:43:13
Sam Rashkin: One improvement.
01:02:43:17 - 01:02:48:09
Sam Rashkin: 1% improvement in quality across eight areas of business.
01:02:48:12 - 01:02:53:05
Sam Rashkin: And, I think that's under estimating the cost cost.
01:02:53:05 - 01:02:54:03
Sam Rashkin: Savings opportunity.
01:02:54:03 - 01:02:57:18
Sam Rashkin: With quality. But I.
01:02:57:20 - 01:03:00:21
Sam Rashkin: I would submit that most builders can easily.
01:03:00:24 - 01:03:01:03
Mike Collignon: Get a.
01:03:01:03 - 01:03:02:02
Sam Rashkin: 10% improvement.
01:03:02:02 - 01:03:04:08
Mike Collignon: Quality from what they're doing today.
01:03:04:11 - 01:03:13:29
Sam Rashkin: Which would suggest a $40,000 cost savings opportunity just for doing that. And so these are big numbers.
01:03:14:01 - 01:03:16:03
Mike Collignon: Particularly in an epic affordability.
01:03:16:03 - 01:03:17:06
Sam Rashkin: Crisis.
01:03:17:08 - 01:03:18:13
Sam Rashkin: Moment we're in right.
01:03:18:13 - 01:03:20:00
Sam Rashkin: Now in the housing industry.
01:03:20:03 - 01:03:23:27
Sam Rashkin: So the opportunities for doing quality that I'll I'll feature and there are many more.
01:03:23:28 - 01:03:24:16
Sam Rashkin: This isn't the.
01:03:24:16 - 01:03:27:03
Sam Rashkin: End of our quality though, but the ones I like to.
01:03:27:03 - 01:03:28:03
Sam Rashkin: Focus on are building.
01:03:28:03 - 01:03:31:11
Sam Rashkin: Quality in. So it's an integral in.
01:03:31:11 - 01:03:32:13
Sam Rashkin: The design.
01:03:32:15 - 01:03:32:23
Sam Rashkin: Field.
01:03:32:23 - 01:03:35:24
Sam Rashkin: Quality control strategy is improving innovations.
01:03:35:27 - 01:03:38:15
Sam Rashkin: And missed opportunities, not accounting for all.
01:03:38:15 - 01:03:39:07
Sam Rashkin: The costs.
01:03:39:09 - 01:03:40:01
Sam Rashkin: That doing.
01:03:40:01 - 01:03:40:29
Sam Rashkin: These things.
01:03:41:01 - 01:03:44:20
Sam Rashkin: Will affect and and add to your bottom line.
01:03:44:23 - 01:03:45:26
Sam Rashkin: So first is building.
01:03:45:26 - 01:03:47:24
Sam Rashkin: Quality from the very beginning.
01:03:48:01 - 01:03:51:09
Sam Rashkin: And this means an integrated design process.
01:03:51:11 - 01:03:52:05
Sam Rashkin: At the very.
01:03:52:05 - 01:03:54:02
Sam Rashkin: Moment. Design conception.
01:03:54:04 - 01:03:56:28
Sam Rashkin: Is beginning. All the key players.
01:03:56:28 - 01:03:58:24
Sam Rashkin: The designers, the trades consultants.
01:03:58:24 - 01:04:01:01
Sam Rashkin: Purchasing managers, traders, all the.
01:04:01:01 - 01:04:01:24
Sam Rashkin: Players.
01:04:01:26 - 01:04:03:05
Sam Rashkin: Need to be around the table.
01:04:03:08 - 01:04:04:05
Sam Rashkin: And focusing.
01:04:04:05 - 01:04:05:06
Sam Rashkin: On optimizing.
01:04:05:06 - 01:04:06:06
Sam Rashkin: All these elements for.
01:04:06:06 - 01:04:07:20
Sam Rashkin: Quality. We talk about.
01:04:07:22 - 01:04:10:03
Sam Rashkin: Systems integration.
01:04:10:05 - 01:04:10:15
Sam Rashkin: Build.
01:04:10:15 - 01:04:13:08
Sam Rashkin: Processes, proven innovations, systems.
01:04:13:08 - 01:04:17:00
Sam Rashkin: Building. All these things need to be done and.
01:04:17:03 - 01:04:19:05
Sam Rashkin: That is critical for a start.
01:04:19:08 - 01:04:22:24
Sam Rashkin: And if you have an optimized design, working with a.
01:04:22:24 - 01:04:25:01
Sam Rashkin: Design integration process.
01:04:25:03 - 01:04:27:23
Sam Rashkin: You've got to do construction documents better to.
01:04:27:23 - 01:04:28:24
Sam Rashkin: Enhance fuel quality.
01:04:28:24 - 01:04:29:19
Sam Rashkin: Control.
01:04:29:21 - 01:04:32:18
Sam Rashkin: This is a typical set of construction documents.
01:04:32:20 - 01:04:36:10
Sam Rashkin: And you have, you know, you have the floor plan may and.
01:04:36:12 - 01:04:37:03
Sam Rashkin: Usually that's all.
01:04:37:03 - 01:04:41:21
Sam Rashkin: That's on a page. And then you gotta go fishing for the details. And you go fishing for.
01:04:41:21 - 01:04:44:09
Sam Rashkin: The sections and all the specifications.
01:04:44:11 - 01:04:44:29
Sam Rashkin: And it's.
01:04:45:02 - 01:04:45:18
Sam Rashkin: It's.
01:04:45:21 - 01:04:47:01
Sam Rashkin: Horrible tool to.
01:04:47:01 - 01:04:47:11
Sam Rashkin: Enforce.
01:04:47:11 - 01:04:55:00
Sam Rashkin: Equality in that field. So you want to do field quality control, enhance field quality control with.
01:04:55:00 - 01:04:56:05
Sam Rashkin: Trade specific.
01:04:56:05 - 01:04:57:22
Sam Rashkin: Construction documents.
01:04:57:25 - 01:04:59:28
Sam Rashkin: So I'm sure I'll run you through one set of documents.
01:04:59:29 - 01:05:01:06
Sam Rashkin: A good friend of mine.
01:05:01:06 - 01:05:02:04
Sam Rashkin: Does think.
01:05:02:06 - 01:05:03:15
Sam Rashkin: There's just this.
01:05:03:17 - 01:05:04:21
Sam Rashkin: So this is a plan.
01:05:04:26 - 01:05:09:05
Sam Rashkin: This is the foundation plan and all the foundation precast. And think.
01:05:09:05 - 01:05:10:05
Sam Rashkin: How this enhances the.
01:05:10:05 - 01:05:11:07
Sam Rashkin: Bidding for the.
01:05:11:07 - 01:05:11:21
Sam Rashkin: Concrete.
01:05:11:21 - 01:05:13:19
Sam Rashkin: Subcontractor, the field.
01:05:13:19 - 01:05:14:09
Sam Rashkin: Oversight.
01:05:14:09 - 01:05:16:17
Sam Rashkin: For your supervisor, for the.
01:05:16:23 - 01:05:18:13
Sam Rashkin: Trade supervisor.
01:05:18:15 - 01:05:24:08
Sam Rashkin: Everything's there that they need to know to do the concrete work. Similarly there's a trade.
01:05:24:10 - 01:05:28:03
Sam Rashkin: Specific drawing for framing. So this is the first floor for framing.
01:05:28:09 - 01:05:29:00
Sam Rashkin: All the framing.
01:05:29:00 - 01:05:31:04
Sam Rashkin: Details, all the stuff's laid out.
01:05:31:04 - 01:05:35:04
Sam Rashkin: For the framer and then the cabinets and plumbing,
01:05:35:06 - 01:05:36:09
Sam Rashkin: Trade specific drawing.
01:05:36:09 - 01:05:46:20
Sam Rashkin: For them. There's no ambiguity about cabinets. It's great to do three dimensional, drawings to clarify exactly what you want, and then all the integration.
01:05:46:20 - 01:05:48:09
Sam Rashkin: The plumbing and so forth.
01:05:48:12 - 01:05:49:09
Sam Rashkin: And then you have the.
01:05:49:16 - 01:05:51:13
Sam Rashkin: Trade specific drawings for the roofing.
01:05:51:13 - 01:05:52:28
Sam Rashkin: Contractor, all the flashing.
01:05:52:28 - 01:05:53:25
Sam Rashkin: Details.
01:05:53:28 - 01:05:55:14
Sam Rashkin: All the roofing,
01:05:55:16 - 01:05:57:03
Sam Rashkin: Vents and.
01:05:57:05 - 01:06:02:25
Sam Rashkin: And all the, well, there, you know, all the work that.
01:06:02:25 - 01:06:03:08
Sam Rashkin: Goes into.
01:06:03:08 - 01:06:08:10
Sam Rashkin: Doing a right specifications, the other, quality control.
01:06:08:15 - 01:06:14:11
Sam Rashkin: Solutions using field checklists. This is the original thermal bypass inspection checklist. I'm always frustrated.
01:06:14:11 - 01:06:15:25
Sam Rashkin: That the,
01:06:15:27 - 01:06:16:26
Sam Rashkin: Energy Star certified.
01:06:16:26 - 01:06:17:14
Sam Rashkin: Home program.
01:06:17:14 - 01:06:21:29
Sam Rashkin: Just compresses to a couple of sentences, because this was organized for how builders build.
01:06:21:29 - 01:06:30:28
Sam Rashkin: Homes and how you could check in the field when all the white thermal bypass air barrier.
01:06:30:28 - 01:06:32:04
Sam Rashkin: Details were, in fact.
01:06:32:04 - 01:06:35:17
Sam Rashkin: Being done with the way it's done right now.
01:06:35:19 - 01:06:36:15
Sam Rashkin: Home inspectors have to.
01:06:36:15 - 01:06:41:26
Sam Rashkin: Walk around and hope they don't miss, catching all the air buried details. This made.
01:06:41:26 - 01:06:42:17
Sam Rashkin: It almost so.
01:06:42:22 - 01:06:43:14
Sam Rashkin: Automatic.
01:06:43:14 - 01:06:46:26
Sam Rashkin: And so this is. I'm sorry to see this tool disappear.
01:06:46:26 - 01:06:53:22
Sam Rashkin: From the program. The other thing that you can do, it's really helps. Quality control field or mock ups.
01:06:53:22 - 01:06:53:29
Sam Rashkin: You can.
01:06:53:29 - 01:06:54:09
Sam Rashkin: Even do.
01:06:54:09 - 01:06:56:13
Sam Rashkin: Real mock ups where you show. Here's how you flash.
01:06:56:13 - 01:06:58:23
Sam Rashkin: A window where you can do it virtually with,
01:06:58:29 - 01:07:01:09
Sam Rashkin: Construction instructions, a great set of.
01:07:01:09 - 01:07:06:10
Sam Rashkin: Details that are animated, that can be used in the field on a smartphone.
01:07:06:13 - 01:07:09:06
Sam Rashkin: And show builders with zero.
01:07:09:08 - 01:07:11:08
Sam Rashkin: English speaking capabilities.
01:07:11:08 - 01:07:13:22
Sam Rashkin: Makes no difference. Here's how you do this detail.
01:07:13:22 - 01:07:16:05
Sam Rashkin: Absolutely perfect.
01:07:16:08 - 01:07:17:16
Sam Rashkin: And of course.
01:07:17:18 - 01:07:18:04
Sam Rashkin: The advent.
01:07:18:04 - 01:07:19:03
Sam Rashkin: Of energy star.
01:07:19:03 - 01:07:21:21
Sam Rashkin: And field verification brought a whole.
01:07:21:21 - 01:07:24:16
Sam Rashkin: Bunch of testing inspections that really enhance quality.
01:07:24:16 - 01:07:27:21
Sam Rashkin: Control in the field. But one of the.
01:07:27:21 - 01:07:33:15
Sam Rashkin: Best benefits of the certification program is builders get is all the quality control that comes with.
01:07:33:15 - 01:07:37:23
Sam Rashkin: Certifying to the programs. And I'm going to leave you with quality.
01:07:37:23 - 01:07:38:11
Sam Rashkin: With just the.
01:07:38:11 - 01:07:40:22
Sam Rashkin: Fact that, you know, there are amazing amount of proven.
01:07:40:22 - 01:07:42:04
Sam Rashkin: Innovations out there.
01:07:42:06 - 01:07:45:10
Sam Rashkin: Or innovations near proven that should.
01:07:45:10 - 01:07:46:18
Sam Rashkin: Be considered for enhancing.
01:07:46:18 - 01:07:47:06
Sam Rashkin: Quality.
01:07:47:06 - 01:07:50:07
Sam Rashkin: There's advanced concrete system foundations of.
01:07:50:07 - 01:07:51:09
Sam Rashkin: Advanced concrete.
01:07:51:11 - 01:07:53:12
Sam Rashkin: Of screwed foundations, for instance.
01:07:53:14 - 01:07:54:08
Sam Rashkin: I'm not going to go through.
01:07:54:08 - 01:07:57:28
Sam Rashkin: The whole list. We covered these in the workshops in more detail.
01:07:57:28 - 01:07:59:09
Sam Rashkin: And
01:07:59:12 - 01:08:02:11
Sam Rashkin: And of course the housing two out, reference.
01:08:02:11 - 01:08:06:19
Sam Rashkin: But but, proven innovations are your friend.
01:08:06:22 - 01:08:15:00
Sam Rashkin: If you have an expert. Absolutely.
01:08:15:03 - 01:08:19:26
Sam Rashkin: Research and track any issues with durability.
01:08:19:28 - 01:08:26:29
Sam Rashkin: Building science issues or safe ingredients, you know, so great example. Safe ingredients for the Chinese drywall was a mess.
01:08:27:01 - 01:08:30:26
Sam Rashkin: And you need to be on top of that not happening to you.
01:08:30:26 - 01:08:32:28
Sam Rashkin: As best you can. Sometimes these things.
01:08:32:28 - 01:08:35:10
Sam Rashkin: Are hard to predict, like Chinese drywall.
01:08:35:12 - 01:08:35:26
Sam Rashkin: The things that.
01:08:35:26 - 01:08:37:10
Sam Rashkin: Happened with blackjack, which.
01:08:37:13 - 01:08:37:25
Sam Rashkin: Is I.
01:08:37:25 - 01:08:39:28
Sam Rashkin: Think, you know, the, the.
01:08:39:28 - 01:08:42:00
Sam Rashkin: Treacherous that can be exposed or.
01:08:42:00 - 01:08:43:00
Sam Rashkin: Not be I.
01:08:43:02 - 01:08:48:07
Sam Rashkin: I that can be exposed in the basement. And of course, that the.
01:08:48:10 - 01:08:49:12
Sam Rashkin: End up having.
01:08:49:14 - 01:08:55:19
Sam Rashkin: All sorts of issues, outgassing. And there's all sorts of building science issues with using steel.
01:08:55:21 - 01:08:57:18
Sam Rashkin: Framing, whatever innovations.
01:08:57:18 - 01:08:58:13
Sam Rashkin: You're considering.
01:08:58:13 - 01:08:59:09
Sam Rashkin: You got to run through the.
01:08:59:09 - 01:09:00:08
Sam Rashkin: Limits of.
01:09:00:08 - 01:09:00:29
Sam Rashkin: Durability.
01:09:00:29 - 01:09:02:27
Sam Rashkin: Building science safe ingredients.
01:09:02:29 - 01:09:03:27
Sam Rashkin: And I recommend.
01:09:03:27 - 01:09:04:23
Sam Rashkin: A building science.
01:09:04:29 - 01:09:06:19
Sam Rashkin: Manager. Or on retainer.
01:09:06:19 - 01:09:10:16
Sam Rashkin: That used to make all your choices about which proven innovations.
01:09:10:19 - 01:09:12:05
Sam Rashkin: Years. But they're.
01:09:12:05 - 01:09:13:16
Sam Rashkin: Amazing at enhancing.
01:09:13:16 - 01:09:15:15
Sam Rashkin: Quality. The one I'll highlight maybe.
01:09:15:15 - 01:09:17:18
Sam Rashkin: For instance, in space conditioning.
01:09:17:20 - 01:09:20:06
Sam Rashkin: Is plug and play airtight.
01:09:20:08 - 01:09:21:02
Sam Rashkin: Duct systems.
01:09:21:02 - 01:09:22:05
Sam Rashkin: Many of you know Rega.
01:09:22:05 - 01:09:28:01
Sam Rashkin: Is a new system that's out there that's faster, better, cheaper, quicker. And so just make sure.
01:09:28:01 - 01:09:29:02
Sam Rashkin: You you run through.
01:09:29:02 - 01:09:30:16
Sam Rashkin: The cracks in it. It's good to.
01:09:30:16 - 01:09:33:23
Sam Rashkin: Go would be an example.
01:09:33:25 - 01:09:35:23
Sam Rashkin: Mass customization.
01:09:35:26 - 01:09:37:21
Sam Rashkin: Okay. We have.
01:09:37:21 - 01:09:38:29
Sam Rashkin: Excessive customization.
01:09:38:29 - 01:09:40:16
Sam Rashkin: Builders believe you have to give a million.
01:09:40:16 - 01:09:42:20
Sam Rashkin: Choices to homeowners.
01:09:42:23 - 01:09:46:11
Sam Rashkin: All I'm going to tell you I know you want to do it. You can't afford to do it.
01:09:46:13 - 01:09:49:19
Sam Rashkin: Not if you're selling to mainstream buyers. Custom builders. Knock yourself.
01:09:49:19 - 01:09:51:16
Sam Rashkin: Out. And the way you do.
01:09:51:16 - 01:09:56:04
Sam Rashkin: Mass customization is you leverage experts solutions because you're going.
01:09:56:04 - 01:10:00:29
Sam Rashkin: To be developing. A building block is over and over again.
01:10:01:01 - 01:10:01:29
Sam Rashkin: So the investment.
01:10:01:29 - 01:10:02:29
Sam Rashkin: You make in that expert.
01:10:02:29 - 01:10:05:28
Sam Rashkin: Gets amortized into a smaller and smaller cost.
01:10:06:00 - 01:10:16:19
Sam Rashkin: As you continue to use those building blocks and your architectural building blocks, and then their interior baths and kitchen building blocks, and the best analogy I can make.
01:10:16:19 - 01:10:16:27
Sam Rashkin: Is.
01:10:16:27 - 01:10:19:06
Sam Rashkin: Just like,
01:10:19:09 - 01:10:21:25
Sam Rashkin: It's like as if the housing industry wants to.
01:10:21:25 - 01:10:25:24
Sam Rashkin: Make tailor made homes when all we can afford are factory made.
01:10:25:24 - 01:10:28:06
Sam Rashkin: Or mass customized homes.
01:10:28:08 - 01:10:29:14
Sam Rashkin: With clothes.
01:10:29:16 - 01:10:30:28
Sam Rashkin: All of us would love to have a tailor.
01:10:30:28 - 01:10:32:16
Sam Rashkin: Make a perfectly fit.
01:10:32:19 - 01:10:33:25
Sam Rashkin: Clothes and style.
01:10:34:03 - 01:10:37:09
Sam Rashkin: But what clothing manufacturers do? Hire these great.
01:10:37:09 - 01:10:39:22
Sam Rashkin: Experts who have created design.
01:10:39:24 - 01:10:40:23
Sam Rashkin: And materials.
01:10:40:23 - 01:10:40:27
Sam Rashkin: And.
01:10:40:27 - 01:10:42:16
Sam Rashkin: Fit and trim.
01:10:42:18 - 01:10:43:23
Sam Rashkin: And new styles.
01:10:43:26 - 01:10:47:27
Sam Rashkin: And then they develop those, building blocks.
01:10:48:04 - 01:10:50:26
Sam Rashkin: Of shirts and pants and suits and so forth.
01:10:50:26 - 01:10:53:10
Sam Rashkin: That are made in factory mass produced.
01:10:53:10 - 01:10:54:24
Sam Rashkin: To size.
01:10:54:27 - 01:10:56:13
Sam Rashkin: And to people's.
01:10:56:13 - 01:10:57:22
Sam Rashkin: Body types and so forth.
01:10:57:22 - 01:11:00:21
Sam Rashkin: And then you go and you buy the clothing at a fraction.
01:11:00:21 - 01:11:03:04
Sam Rashkin: The cost of the cost you for custom.
01:11:03:07 - 01:11:04:13
Sam Rashkin: Without probably too much.
01:11:04:13 - 01:11:05:12
Sam Rashkin: Difference.
01:11:05:14 - 01:11:10:20
Sam Rashkin: And then that visual appearance you have with the clothes and.
01:11:10:22 - 01:11:13:06
Sam Rashkin: It's a huge cost savings. So the same.
01:11:13:06 - 01:11:14:23
Sam Rashkin: Thing we want to do with mass.
01:11:14:23 - 01:11:16:05
Sam Rashkin: Customization.
01:11:16:08 - 01:11:19:24
Sam Rashkin: We want to have optimized building blocks.
01:11:19:24 - 01:11:22:01
Sam Rashkin: Have experts just make them.
01:11:22:01 - 01:11:24:07
Sam Rashkin: Work at the highest level.
01:11:24:10 - 01:11:25:26
Sam Rashkin: And then offer strategic.
01:11:25:26 - 01:11:26:14
Sam Rashkin: But limited.
01:11:26:14 - 01:11:27:15
Sam Rashkin: Choices.
01:11:27:18 - 01:11:28:14
Sam Rashkin: Decorate.
01:11:28:16 - 01:11:30:11
Sam Rashkin: Ample customization.
01:11:30:13 - 01:11:30:26
Sam Rashkin: And huge.
01:11:30:26 - 01:11:33:08
Sam Rashkin: Savings. So here's an example.
01:11:33:08 - 01:11:41:02
Sam Rashkin: Friend who developed a project called School Street in Libertyville, north of Chicago. He developed six.
01:11:41:05 - 01:11:42:22
Sam Rashkin: Basic building blocks.
01:11:42:24 - 01:11:45:03
Sam Rashkin: And, then he had.
01:11:45:05 - 01:11:47:07
Sam Rashkin: Great designers, really experts.
01:11:47:07 - 01:11:52:02
Sam Rashkin: At really trim and color and lighting and.
01:11:52:02 - 01:11:53:25
Sam Rashkin: Cabinets and finishes.
01:11:53:27 - 01:11:55:16
Sam Rashkin: You know, applied really good building science.
01:11:55:16 - 01:11:57:07
Sam Rashkin: He was one of the first.
01:11:57:09 - 01:11:57:24
Sam Rashkin: It was a.
01:11:57:24 - 01:12:00:05
Sam Rashkin: Good high performance builder.
01:12:00:08 - 01:12:00:24
Sam Rashkin: Good health.
01:12:00:24 - 01:12:02:20
Sam Rashkin: Choices and smart home choices and.
01:12:02:20 - 01:12:07:21
Sam Rashkin: Lighting, landscaping. And even, as you can see. Right.
01:12:07:23 - 01:12:12:11
Sam Rashkin: Using, these narrow side draw, it's not as a wasted space.
01:12:12:11 - 01:12:15:19
Sam Rashkin: But as an amenity. So then we have a.
01:12:15:20 - 01:12:16:04
Sam Rashkin: B, c.
01:12:16:04 - 01:12:16:21
Sam Rashkin: D.
01:12:16:23 - 01:12:20:16
Sam Rashkin: F the first floor and a b c in the second floor.
01:12:20:18 - 01:12:23:05
Sam Rashkin: And if you want to build a third floor, you can build a third floor right on.
01:12:23:05 - 01:12:24:16
Sam Rashkin: Top of the second floor.
01:12:24:19 - 01:12:25:25
Sam Rashkin: With 1 or 2 bedrooms.
01:12:25:25 - 01:12:27:11
Sam Rashkin: And the same stairs and bathroom.
01:12:27:11 - 01:12:30:12
Sam Rashkin: And next floor above. And it kind of.
01:12:30:15 - 01:12:32:01
Sam Rashkin: Is just so it's like.
01:12:32:01 - 01:12:42:22
Sam Rashkin: Lego blocks. And then he had the one kitchen, had the full bath, two half baths, and he had the, and the kids bathroom. And you just plug.
01:12:42:22 - 01:12:43:00
Sam Rashkin: Those.
01:12:43:00 - 01:12:46:04
Sam Rashkin: In over and over again. And these were the.
01:12:46:07 - 01:12:48:14
Sam Rashkin: Net customization.
01:12:48:16 - 01:12:49:00
Sam Rashkin: That I.
01:12:49:00 - 01:12:52:00
Sam Rashkin: Will submit has as good.
01:12:52:00 - 01:12:53:00
Sam Rashkin: A look as a.
01:12:53:07 - 01:12:57:16
Sam Rashkin: Street of custom homes, even though it's the same six building blocks, but over.
01:12:57:16 - 01:12:59:23
Sam Rashkin: And over again. But when you can have 2.
01:12:59:23 - 01:13:01:24
Sam Rashkin: Or 3 stories as an option.
01:13:01:26 - 01:13:02:21
Sam Rashkin: Or three different.
01:13:02:21 - 01:13:04:19
Sam Rashkin: Roof truss configurations and two.
01:13:04:19 - 01:13:06:29
Sam Rashkin: Different pop out windows, and 1 or 2 front.
01:13:06:29 - 01:13:08:00
Sam Rashkin: Porches.
01:13:08:02 - 01:13:08:16
Sam Rashkin: And.
01:13:08:16 - 01:13:10:20
Sam Rashkin: 2 or 3 siding trim packages and.
01:13:10:24 - 01:13:11:13
Sam Rashkin: A few color.
01:13:11:13 - 01:13:13:18
Sam Rashkin: Packages. This is the diversity.
01:13:13:18 - 01:13:17:13
Sam Rashkin: You get, and it's great because an.
01:13:17:13 - 01:13:20:08
Sam Rashkin: Expert solution was applied.
01:13:20:11 - 01:13:23:29
Sam Rashkin: To the building blocks, and the kitchens are beautiful.
01:13:24:00 - 01:13:24:19
Sam Rashkin: The bathrooms are.
01:13:24:19 - 01:13:25:10
Sam Rashkin: Beautiful.
01:13:25:13 - 01:13:27:19
Sam Rashkin: And this is the street, School Street.
01:13:27:21 - 01:13:31:10
Sam Rashkin: And Libertyville, Illinois, north of Chicago.
01:13:31:13 - 01:13:32:29
Sam Rashkin: And I submit this does not.
01:13:32:29 - 01:13:36:13
Sam Rashkin: Look like a production builder tract home neighborhood.
01:13:36:16 - 01:13:37:18
Sam Rashkin: Now notwithstanding.
01:13:37:18 - 01:13:45:20
Sam Rashkin: He has two rear garage. Invest in the landscaping. He did everything else. I recommend. So I'm going to show you what.
01:13:45:20 - 01:13:46:23
Sam Rashkin: Max customization can.
01:13:46:23 - 01:13:48:21
Sam Rashkin: Do. And another project that.
01:13:48:21 - 01:13:49:18
Sam Rashkin: This this group.
01:13:49:18 - 01:13:50:17
Sam Rashkin: Did.
01:13:50:19 - 01:13:55:13
Sam Rashkin: So, this was Largo Place, a project that was designed outside.
01:13:55:13 - 01:14:03:01
Sam Rashkin: Of, Austin. You have the base plan, and the base plan has a great lower level open layout, and it.
01:14:03:01 - 01:14:04:17
Sam Rashkin: Has the garage set up.
01:14:04:20 - 01:14:06:01
Sam Rashkin: And then once you.
01:14:06:01 - 01:14:07:18
Sam Rashkin: Have that base plan.
01:14:07:21 - 01:14:08:02
Sam Rashkin: What you.
01:14:08:02 - 01:14:09:02
Sam Rashkin: Have is.
01:14:09:05 - 01:14:10:01
Sam Rashkin: Four options.
01:14:10:01 - 01:14:10:07
Sam Rashkin: For.
01:14:10:07 - 01:14:15:29
Sam Rashkin: Outdoor living. On the lower level, you can have an edu or extra bedrooms and work at home and finish.
01:14:15:29 - 01:14:17:08
Sam Rashkin: With warm spaces.
01:14:17:10 - 01:14:19:09
Sam Rashkin: And the upper level can be extra.
01:14:19:09 - 01:14:20:25
Sam Rashkin: Bedrooms and loft spaces.
01:14:21:02 - 01:14:31:01
Sam Rashkin: She picked the upstairs you want, you pick it up after a living you want, you pick the lower level you want and out of those options you now have your.
01:14:31:04 - 01:14:31:24
Sam Rashkin: Specific.
01:14:31:24 - 01:14:33:18
Sam Rashkin: Home. But you have.
01:14:33:20 - 01:14:35:16
Sam Rashkin: You know, just tremendous number of choices.
01:14:35:16 - 01:14:39:11
Sam Rashkin: And once you have that home, pick for that buyer, because it's all.
01:14:39:12 - 01:14:39:21
Sam Rashkin: A set.
01:14:39:21 - 01:14:42:28
Sam Rashkin: Of building blocks, it's worth digitizing. We'll talk about.
01:14:42:28 - 01:14:43:19
Sam Rashkin: Digitizing.
01:14:43:19 - 01:14:45:15
Sam Rashkin: Later later. But now.
01:14:45:17 - 01:14:46:04
Sam Rashkin: This home is.
01:14:46:04 - 01:14:49:17
Sam Rashkin: Automatically digitized into a complete home.
01:14:49:23 - 01:14:52:23
Sam Rashkin: By assembling the building blocks. And because each home.
01:14:52:23 - 01:14:55:06
Sam Rashkin: Can be done quickly and easily, you can.
01:14:55:06 - 01:14:56:04
Sam Rashkin: Assemble.
01:14:56:06 - 01:14:56:24
Sam Rashkin: Each home.
01:14:56:24 - 01:14:57:21
Sam Rashkin: On a site.
01:14:57:24 - 01:14:58:01
Sam Rashkin: In.
01:14:58:01 - 01:14:59:20
Sam Rashkin: Weeks instead of maybe months to.
01:14:59:20 - 01:15:04:25
Sam Rashkin: Plan a community. And then you have a rendered kind of aerial view of the whole development.
01:15:05:01 - 01:15:08:03
Sam Rashkin: All possible because you had the mass customization building.
01:15:08:03 - 01:15:12:17
Sam Rashkin: Blocks that would then be digitized.
01:15:12:20 - 01:15:13:10
Sam Rashkin: So that's really.
01:15:13:10 - 01:15:13:24
Sam Rashkin: Powerful.
01:15:13:24 - 01:15:20:00
Sam Rashkin: What it does.
01:15:20:02 - 01:15:25:12
Sam Rashkin: Okay. The last cost saving strategies optimize productivity.
01:15:25:15 - 01:15:28:16
Sam Rashkin: And I don't have to tell anyone watching.
01:15:28:16 - 01:15:35:20
Sam Rashkin: This, but many of you see my presentations. I love showing these two slides. But this is 150 years ago.
01:15:35:22 - 01:15:36:21
Sam Rashkin: Look at all the products.
01:15:36:21 - 01:15:37:06
Sam Rashkin: Turn around the.
01:15:37:06 - 01:15:37:22
Sam Rashkin: Slide.
01:15:37:25 - 01:15:39:07
Sam Rashkin: Working conditions.
01:15:39:07 - 01:15:40:01
Sam Rashkin: Three.
01:15:40:03 - 01:15:44:00
Sam Rashkin: Basic framing system and fast forward 150 years and look.
01:15:44:00 - 01:15:44:12
Sam Rashkin: What we have.
01:15:44:12 - 01:15:48:13
Sam Rashkin: To show for products. Turn around the side. The same kind of working conditions.
01:15:48:15 - 01:15:49:13
Sam Rashkin: But for maybe.
01:15:49:14 - 01:15:50:00
Sam Rashkin: Western.
01:15:50:00 - 01:15:53:13
Sam Rashkin: Platform framing versus balloon, engineered.
01:15:53:13 - 01:16:00:13
Sam Rashkin: Lumber, some better connectors and power tools. The pace of innovation is glacial.
01:16:00:16 - 01:16:03:07
Sam Rashkin: And more importantly, compared to every industry.
01:16:03:07 - 01:16:03:13
Sam Rashkin: There's a.
01:16:03:13 - 01:16:05:22
Sam Rashkin: 50% decline in productivity.
01:16:05:24 - 01:16:07:07
Sam Rashkin: Since 1968.
01:16:07:07 - 01:16:15:28
Sam Rashkin: Compared to virtually every other industry. And we are in a affordability epic crisis.
01:16:16:01 - 01:16:19:04
Sam Rashkin: So, what's one of the most significant factors is how.
01:16:19:04 - 01:16:20:24
Sam Rashkin: High permit to.
01:16:20:24 - 01:16:22:22
Sam Rashkin: Completion time, the cycle time has.
01:16:22:22 - 01:16:23:07
Sam Rashkin: Gotten to.
01:16:23:07 - 01:16:25:01
Sam Rashkin: 8.6 months for the industry.
01:16:25:07 - 01:16:26:07
Sam Rashkin: Production builders are.
01:16:26:07 - 01:16:26:27
Sam Rashkin: Closer to.
01:16:26:27 - 01:16:28:28
Sam Rashkin: About.
01:16:29:01 - 01:16:31:16
Sam Rashkin: Four months. But essentially, this is way.
01:16:31:16 - 01:16:34:01
Sam Rashkin: Too long to build a home. Time is money.
01:16:34:07 - 01:16:40:20
Sam Rashkin: It's velocity, it's operations expenses. It's all risk you incur as as interest.
01:16:40:20 - 01:16:42:14
Sam Rashkin: Rates change or market conditions.
01:16:42:14 - 01:16:43:06
Sam Rashkin: Change.
01:16:43:09 - 01:16:45:13
Sam Rashkin: Way too expensive. Now, this.
01:16:45:15 - 01:16:50:23
Sam Rashkin: Cost to the whole construction industry was assessed at $200 billion by McKinsey and.
01:16:50:23 - 01:16:53:05
Sam Rashkin: Company for not adopting 21st.
01:16:53:05 - 01:16:54:06
Sam Rashkin: Century manufacturing.
01:16:54:06 - 01:16:55:05
Sam Rashkin: Methods.
01:16:55:07 - 01:16:56:01
Sam Rashkin: And this is a study.
01:16:56:01 - 01:16:56:22
Sam Rashkin: That they delivered.
01:16:56:29 - 01:17:00:29
Sam Rashkin: Across the entire construction industry. And of course, they found out what we just saying that.
01:17:00:29 - 01:17:01:20
Sam Rashkin: You have.
01:17:01:23 - 01:17:02:14
Sam Rashkin: This decline.
01:17:02:14 - 01:17:03:11
Sam Rashkin: In productivity in the.
01:17:03:11 - 01:17:09:26
Sam Rashkin: Only industry compared to the private sector, almost two times greater. So you have some.
01:17:09:26 - 01:17:12:05
Sam Rashkin: Key opportunities for productivity.
01:17:12:07 - 01:17:13:28
Sam Rashkin: But first begins with design.
01:17:13:28 - 01:17:15:19
Sam Rashkin: For manufacturing.
01:17:15:22 - 01:17:17:04
Sam Rashkin: You know this concept.
01:17:17:04 - 01:17:18:28
Sam Rashkin: Again that well as builders we.
01:17:18:28 - 01:17:19:29
Sam Rashkin: Develop designs and.
01:17:19:29 - 01:17:26:24
Sam Rashkin: Go to a panel manufacturer or modular manufacturer or whatever.
01:17:26:26 - 01:17:28:03
Sam Rashkin: Advanced building system.
01:17:28:03 - 01:17:29:25
Sam Rashkin: Company we are.
01:17:29:25 - 01:17:32:11
Sam Rashkin: Interested in. And so here's our design.
01:17:32:13 - 01:17:34:27
Sam Rashkin: Go figure it out. You're adding 40.
01:17:34:27 - 01:17:38:15
Sam Rashkin: 50, 60, 70% harder cost because you're not designed for.
01:17:38:15 - 01:17:42:13
Sam Rashkin: Manufacture.
01:17:42:15 - 01:17:45:23
Sam Rashkin: You're have this resource. You have this cost saving.
01:17:45:23 - 01:17:46:15
Sam Rashkin: Opportunity.
01:17:46:15 - 01:17:48:06
Sam Rashkin: That's substantial.
01:17:48:09 - 01:17:49:11
Sam Rashkin: But you have to.
01:17:49:11 - 01:17:50:21
Sam Rashkin: Design for the process.
01:17:50:21 - 01:17:53:05
Sam Rashkin: You have to optimize your product.
01:17:53:09 - 01:17:53:22
Sam Rashkin: So it's.
01:17:53:22 - 01:17:54:13
Sam Rashkin: When.
01:17:54:15 - 01:17:56:10
Sam Rashkin: Simple systems integrity.
01:17:56:10 - 01:17:57:21
Sam Rashkin: Quality.
01:17:57:23 - 01:18:00:08
Sam Rashkin: Optimized and mass customers.
01:18:00:10 - 01:18:05:09
Sam Rashkin: Then then you can go to the plan. And now you're ready to build a product that's.
01:18:05:11 - 01:18:08:01
Sam Rashkin: Designed for the planet. It has all these other elements.
01:18:08:01 - 01:18:20:08
Sam Rashkin: We talk about. And then what you do is leverage digitization and systems building. And missed opportunities.
01:18:20:10 - 01:18:25:16
Sam Rashkin: Optimizing quality for a sub optimized product. So here is.
01:18:25:16 - 01:18:26:11
Sam Rashkin: A.
01:18:26:12 - 01:18:33:09
Sam Rashkin: McKinsey and company assessment of digitization across all major industries. There is construction at the bottom.
01:18:33:11 - 01:18:35:03
Sam Rashkin: Orange and red virtually mean.
01:18:35:03 - 01:18:37:09
Sam Rashkin: Almost no digitization.
01:18:37:12 - 01:18:40:03
Sam Rashkin: And but for agriculture and hunting.
01:18:40:05 - 01:18:40:25
Sam Rashkin: Construction.
01:18:40:25 - 01:18:43:04
Sam Rashkin: Is right would be right at the bottom.
01:18:43:06 - 01:18:47:22
Sam Rashkin: And it's not acceptable for making the ultimate consumer product.
01:18:47:24 - 01:18:49:01
Sam Rashkin: At least not for mainstream.
01:18:49:01 - 01:18:51:06
Sam Rashkin: Buyers who are becoming house.
01:18:51:06 - 01:18:52:02
Sam Rashkin: Poor.
01:18:52:05 - 01:18:57:26
Sam Rashkin: Because home prices have gotten so high. So this is how a cars neck.
01:18:57:28 - 01:19:05:22
Sam Rashkin: It's virtually constructed first on a computer. Every aspect of how it can be made with the least cost.
01:19:05:24 - 01:19:07:04
Sam Rashkin: With the least risk.
01:19:07:06 - 01:19:08:28
Sam Rashkin: For the highest quality and.
01:19:08:28 - 01:19:13:19
Sam Rashkin: The greatest user experience is optimized because you see every aspect.
01:19:13:19 - 01:19:18:17
Sam Rashkin: Of how that car will operate on a computer. In contrast.
01:19:18:17 - 01:19:21:19
Sam Rashkin: We build with these analog drawings that are just insanely.
01:19:21:19 - 01:19:23:25
Sam Rashkin: Primitive compared to what every.
01:19:23:25 - 01:19:25:09
Sam Rashkin: Other industry does.
01:19:25:11 - 01:19:30:18
Sam Rashkin: You want to create a virtual trim twin rather than relying on analog drawings.
01:19:30:20 - 01:19:32:18
Sam Rashkin: And so when you have all this.
01:19:32:20 - 01:19:34:04
Sam Rashkin: Digitized, we know how.
01:19:34:04 - 01:19:35:21
Sam Rashkin: Every system fits together and.
01:19:35:21 - 01:19:38:03
Sam Rashkin: How the whole building can be worked.
01:19:38:03 - 01:19:43:24
Sam Rashkin: Faster, better with significant cost savings and faster cycle time.
01:19:43:24 - 01:19:45:12
Sam Rashkin: And automated building materials.
01:19:45:12 - 01:19:46:29
Sam Rashkin: And scheduling.
01:19:47:01 - 01:19:49:06
Sam Rashkin: Better is quality across systems.
01:19:49:06 - 01:19:50:09
Sam Rashkin: Integrated creation.
01:19:50:12 - 01:19:51:18
Sam Rashkin: Self-Learning.
01:19:51:20 - 01:19:52:20
Sam Rashkin: And savings comes.
01:19:52:20 - 01:19:53:14
Sam Rashkin: From productivity of.
01:19:53:14 - 01:19:54:00
Sam Rashkin: Waste.
01:19:54:05 - 01:19:57:18
Sam Rashkin: Reduction and less rework.
01:19:57:20 - 01:19:59:07
Sam Rashkin: So here's just an example.
01:19:59:10 - 01:20:01:23
Sam Rashkin: Of if we have a BIM worthy project, we have.
01:20:01:23 - 01:20:03:09
Sam Rashkin: Optimized the product or support.
01:20:03:09 - 01:20:04:08
Sam Rashkin: Product.
01:20:04:11 - 01:20:07:05
Sam Rashkin: Now it's worth investing in digitizing.
01:20:07:07 - 01:20:09:00
Sam Rashkin: And you have your plumbing completely.
01:20:09:00 - 01:20:10:13
Sam Rashkin: Configured so the plumbers know what.
01:20:10:13 - 01:20:11:15
Sam Rashkin: To do with your.
01:20:11:15 - 01:20:13:09
Sam Rashkin: Mechanical systems fully.
01:20:13:11 - 01:20:15:04
Sam Rashkin: Digitized and optimized.
01:20:15:04 - 01:20:16:27
Sam Rashkin: So the mechanical contractors know can.
01:20:16:27 - 01:20:18:14
Sam Rashkin: Do the electrical work.
01:20:18:14 - 01:20:20:03
Sam Rashkin: Is all digitized and.
01:20:20:05 - 01:20:21:28
Sam Rashkin: Coordinated with the entire.
01:20:21:28 - 01:20:26:13
Sam Rashkin: Home. So everything fits together as a shed. So now I can go to destruction starting.
01:20:26:13 - 01:20:30:18
Sam Rashkin: With the foundation, then the framing, and then you can go to the roof frame.
01:20:30:18 - 01:20:33:02
Sam Rashkin: You see, everything is adjusted for.
01:20:33:05 - 01:20:33:14
Sam Rashkin: Each.
01:20:33:14 - 01:20:33:28
Sam Rashkin: Other, so.
01:20:34:01 - 01:20:34:29
Sam Rashkin: The fit and.
01:20:34:29 - 01:20:38:04
Sam Rashkin: The coordination is optimized. All parts of the home.
01:20:38:07 - 01:20:38:22
Sam Rashkin: And you.
01:20:38:22 - 01:20:39:22
Sam Rashkin: Can almost see going through.
01:20:39:22 - 01:20:40:20
Sam Rashkin: The whole, have we.
01:20:40:20 - 01:20:41:27
Sam Rashkin: Optimize the framing?
01:20:41:27 - 01:20:43:05
Sam Rashkin: Do we how do we.
01:20:43:05 - 01:20:44:10
Sam Rashkin: Have any excessive framing.
01:20:44:10 - 01:20:46:17
Sam Rashkin: And we don't need. So everything.
01:20:46:17 - 01:20:47:13
Sam Rashkin: Is.
01:20:47:15 - 01:20:54:02
Sam Rashkin: A bit enhanced by digitizing. And then you can create the actual home and how it will look and optimize.
01:20:54:02 - 01:20:57:06
Sam Rashkin: Is the trim right. There's the transition between casing.
01:20:57:06 - 01:20:58:19
Sam Rashkin: And moldings work.
01:20:58:19 - 01:21:00:04
Sam Rashkin: And there's the cabin transitions.
01:21:00:04 - 01:21:07:29
Sam Rashkin: Work and do all the lighting fixtures work and they located correctly. Everything can be done when you digitized.
01:21:08:01 - 01:21:11:22
Sam Rashkin: So what are your systems building options. The first are subtractive.
01:21:11:22 - 01:21:13:18
Sam Rashkin: Subtractive manufacturing.
01:21:13:20 - 01:21:14:16
Sam Rashkin: Is when.
01:21:14:16 - 01:21:14:29
Sam Rashkin: You take.
01:21:14:29 - 01:21:16:02
Sam Rashkin: Products and you cut away.
01:21:16:02 - 01:21:16:29
Sam Rashkin: What you don't need to.
01:21:16:29 - 01:21:19:00
Sam Rashkin: Create a finished product so you have waste.
01:21:19:00 - 01:21:23:24
Sam Rashkin: You cut away to get to a finished product. And the basic options.
01:21:23:24 - 01:21:24:04
Sam Rashkin: There are.
01:21:24:04 - 01:21:26:18
Sam Rashkin: Kits like, ready frame and.
01:21:26:18 - 01:21:28:21
Sam Rashkin: Others. Panels would be.
01:21:28:22 - 01:21:30:24
Sam Rashkin: Conventional framing made in a plant.
01:21:30:28 - 01:21:32:20
Sam Rashkin: Structural insulated panels made in a.
01:21:32:20 - 01:21:36:25
Sam Rashkin: Plant, insulated concrete panels, precast concrete.
01:21:36:27 - 01:21:39:02
Sam Rashkin: And then there's modular.
01:21:39:05 - 01:21:41:14
Sam Rashkin: Finished or rough, you know, modular.
01:21:41:14 - 01:21:44:03
Sam Rashkin: Units, also known as volumetric.
01:21:44:06 - 01:21:44:23
Sam Rashkin: Hybrids.
01:21:44:23 - 01:21:50:26
Sam Rashkin: Which are panels plus, modules for the kitchen and bathrooms called chorus or pods.
01:21:50:29 - 01:21:51:20
Sam Rashkin: And additive.
01:21:51:20 - 01:21:54:13
Sam Rashkin: Manufacturing has no way you just use them as.
01:21:54:13 - 01:22:00:09
Sam Rashkin: You need to create. Usually the enclosure. And that could be ground based. 3D printing or.
01:22:00:10 - 01:22:01:28
Sam Rashkin: Aerial construction systems are.
01:22:01:28 - 01:22:09:18
Sam Rashkin: Being developed that are pretty interesting. And then there's field robotics, which in the field you can have a truck, or a robot.
01:22:09:18 - 01:22:11:09
Sam Rashkin: Install the drywall, for instance.
01:22:11:09 - 01:22:12:08
Sam Rashkin: Or.
01:22:12:10 - 01:22:12:23
Sam Rashkin: Store the.
01:22:12:23 - 01:22:14:15
Sam Rashkin: Brick. There's a lot.
01:22:14:15 - 01:22:15:11
Sam Rashkin: Of different things that can be.
01:22:15:11 - 01:22:18:06
Sam Rashkin: Done. And again, faster, better.
01:22:18:09 - 01:22:19:11
Sam Rashkin: Cost savings.
01:22:19:11 - 01:22:21:23
Sam Rashkin: And added revenue from capacity.
01:22:21:25 - 01:22:24:28
Sam Rashkin: So just these systems.
01:22:25:00 - 01:22:28:03
Sam Rashkin: Are kind of like, are they kind of the.
01:22:28:03 - 01:22:29:01
Sam Rashkin: Final piece.
01:22:29:01 - 01:22:30:27
Sam Rashkin: Once you've done all the other.
01:22:30:29 - 01:22:32:02
Sam Rashkin: Optimization.
01:22:32:02 - 01:22:33:23
Sam Rashkin: And quality and.
01:22:33:28 - 01:22:35:12
Sam Rashkin: Mass customization.
01:22:35:15 - 01:22:36:20
Sam Rashkin: Now manufacturing.
01:22:36:20 - 01:22:37:20
Sam Rashkin: Can just bring you.
01:22:37:20 - 01:22:38:05
Sam Rashkin: In to.
01:22:38:08 - 01:22:43:10
Sam Rashkin: Another substantial cost savings. Well, it's interesting questions compared to the rest of the world.
01:22:43:15 - 01:22:44:00
Sam Rashkin: The US.
01:22:44:00 - 01:22:44:12
Sam Rashkin: Is way at.
01:22:44:12 - 01:22:48:05
Sam Rashkin: The bottom. The the flagship for.
01:22:48:05 - 01:22:49:14
Sam Rashkin: Systems building in Sweden.
01:22:49:14 - 01:22:49:18
Sam Rashkin: Like.
01:22:49:18 - 01:22:51:15
Sam Rashkin: 85%.
01:22:51:18 - 01:22:55:11
Sam Rashkin: They got one national code to build to that, not that bigger countries.
01:22:55:11 - 01:22:56:23
Sam Rashkin: So the number housing starts won't.
01:22:56:23 - 01:22:58:16
Sam Rashkin: Overwhelm you, but the entire.
01:22:58:16 - 01:23:00:07
Sam Rashkin: Country would never choose.
01:23:00:09 - 01:23:03:07
Sam Rashkin: For a mainstream home product. Okay?
01:23:03:09 - 01:23:04:11
Sam Rashkin: Anything but a system.
01:23:04:11 - 01:23:10:03
Sam Rashkin: Built on it. We never give up on the quality, the finish, the fit, the trim, the quality, the.
01:23:10:03 - 01:23:11:21
Sam Rashkin: Components, the.
01:23:11:24 - 01:23:12:12
Sam Rashkin: The quick.
01:23:12:12 - 01:23:13:01
Sam Rashkin: Design.
01:23:13:06 - 01:23:13:23
Sam Rashkin: I mean, the quick.
01:23:13:23 - 01:23:14:16
Sam Rashkin: Construction.
01:23:14:16 - 01:23:19:03
Sam Rashkin: And and everything about it. Just Sweden. That's the only thing to do.
01:23:19:06 - 01:23:20:13
Sam Rashkin: Japan is getting higher.
01:23:20:13 - 01:23:21:08
Sam Rashkin: Germany and.
01:23:21:08 - 01:23:21:24
Sam Rashkin: UK as.
01:23:21:24 - 01:23:22:25
Sam Rashkin: Well, but we're.
01:23:22:25 - 01:23:25:14
Sam Rashkin: Kind of still at 3%.
01:23:25:17 - 01:23:27:19
Sam Rashkin: And the latest data that I've gotten.
01:23:27:21 - 01:23:28:29
Sam Rashkin: And so.
01:23:29:02 - 01:23:31:17
Sam Rashkin: My recommendations are get the other.
01:23:31:17 - 01:23:32:01
Sam Rashkin: Pieces.
01:23:32:01 - 01:23:33:22
Sam Rashkin: Going, optimize.
01:23:33:22 - 01:23:35:03
Sam Rashkin: Your home designs and think.
01:23:35:03 - 01:23:37:20
Sam Rashkin: About a mine for production manner.
01:23:37:20 - 01:23:38:14
Sam Rashkin: And a design.
01:23:38:14 - 01:23:40:17
Sam Rashkin: For manufacturer. Start getting.
01:23:40:17 - 01:23:41:03
Sam Rashkin: Designs that.
01:23:41:03 - 01:23:44:25
Sam Rashkin: Would be adaptable. And if you.
01:23:44:25 - 01:23:46:21
Sam Rashkin: Have a systems building solution in.
01:23:46:21 - 01:23:49:20
Sam Rashkin: Mind, design for that particular system.
01:23:49:20 - 01:23:50:14
Sam Rashkin: Understand all.
01:23:50:14 - 01:23:51:06
Sam Rashkin: The parameters.
01:23:51:06 - 01:23:52:10
Sam Rashkin: About how the panels are.
01:23:52:10 - 01:23:53:13
Sam Rashkin: Made, what your.
01:23:53:13 - 01:23:54:28
Sam Rashkin: Maximum size windows are.
01:23:55:02 - 01:23:55:21
Sam Rashkin: What kind of.
01:23:55:21 - 01:23:58:18
Sam Rashkin: Dimensions are most aligned with how the panels are made.
01:23:58:21 - 01:24:03:26
Sam Rashkin: What kind of, again, footprint issues you should know about? Can you put plumbing.
01:24:03:26 - 01:24:05:18
Sam Rashkin: In the outside walls or not?
01:24:05:20 - 01:24:06:07
Sam Rashkin: Get all the.
01:24:06:07 - 01:24:15:03
Sam Rashkin: Parameters nailed down and design your home for those parameters? And you use true cost analysis to make a choice to use or not use that systems building solution.
01:24:15:05 - 01:24:15:27
Sam Rashkin: Then leverage.
01:24:15:27 - 01:24:17:01
Sam Rashkin: Mass customization.
01:24:17:05 - 01:24:18:23
Sam Rashkin: Because once you do.
01:24:18:23 - 01:24:20:06
Sam Rashkin: That, plus a great systems.
01:24:20:06 - 01:24:21:26
Sam Rashkin: Building partner, you can.
01:24:21:26 - 01:24:23:13
Sam Rashkin: Create tremendous.
01:24:24:14 - 01:24:26:24
Sam Rashkin: Cost advantage in the marketplace.
01:24:26:26 - 01:24:27:23
Sam Rashkin: The key for many.
01:24:27:23 - 01:24:28:26
Sam Rashkin: Builders is when they.
01:24:28:26 - 01:24:29:14
Sam Rashkin: Get caught up.
01:24:29:14 - 01:24:29:24
Sam Rashkin: Is with.
01:24:29:24 - 01:24:30:26
Sam Rashkin: Friction.
01:24:30:28 - 01:24:35:04
Sam Rashkin: A lot of systems building companies don't have set up crews or.
01:24:35:07 - 01:24:35:19
Sam Rashkin: Offer.
01:24:35:19 - 01:24:37:29
Sam Rashkin: Whole product solutions. So if.
01:24:37:29 - 01:24:39:12
Sam Rashkin: That's an issue for you, make sure to.
01:24:39:12 - 01:24:46:05
Sam Rashkin: Look for companies that have as much of that as possible. Some companies may have set up crews. Some companies may have.
01:24:46:08 - 01:24:47:07
Sam Rashkin: Good recommendations.
01:24:47:07 - 01:24:49:18
Sam Rashkin: Referrals, alliances with.
01:24:49:20 - 01:24:51:12
Sam Rashkin: Trades and
01:24:51:14 - 01:24:53:29
Sam Rashkin: And crews that know what to do with their products and set them.
01:24:53:29 - 01:24:58:09
Sam Rashkin: Up in the field. Some build a whole product for you and just drop it in and.
01:24:58:09 - 01:25:03:06
Sam Rashkin: That's, that's like a whole product solution. That's the least friction you can go to.
01:25:03:08 - 01:25:03:25
Sam Rashkin: And then.
01:25:03:27 - 01:25:04:11
Sam Rashkin: Reduce.
01:25:04:11 - 01:25:06:12
Sam Rashkin: Uncertainty. And the way you do that to the.
01:25:06:12 - 01:25:07:14
Sam Rashkin: Degree you still need.
01:25:07:14 - 01:25:08:16
Sam Rashkin: Trades, you integrate all.
01:25:08:16 - 01:25:10:10
Sam Rashkin: The trades early in the process.
01:25:10:12 - 01:25:10:28
Sam Rashkin: And make sure.
01:25:10:28 - 01:25:11:28
Sam Rashkin: Everyone knows what they have.
01:25:11:28 - 01:25:14:01
Sam Rashkin: To do. A great example there.
01:25:14:01 - 01:25:17:27
Sam Rashkin: Is most systems building solutions, panels and modules.
01:25:17:29 - 01:25:23:24
Sam Rashkin: Have to have them have to have that level foundations. So there's been a lot of wiggle room.
01:25:23:26 - 01:25:24:29
Sam Rashkin: In the past with how.
01:25:24:29 - 01:25:25:18
Sam Rashkin: Concrete.
01:25:25:18 - 01:25:26:23
Sam Rashkin: Accuracy is on.
01:25:26:23 - 01:25:29:17
Sam Rashkin: Well, on that level, you're going to have.
01:25:29:17 - 01:25:30:10
Sam Rashkin: To really enforce.
01:25:30:15 - 01:25:32:13
Sam Rashkin: Higher level.
01:25:32:15 - 01:25:33:18
Sam Rashkin: Just to make sure.
01:25:33:19 - 01:25:39:16
Sam Rashkin: You don't rent any issues because you can't with a large panel or module. You don't you can't.
01:25:39:24 - 01:25:44:01
Sam Rashkin: Just adjust the way you can just with, framing pieces.
01:25:44:04 - 01:25:45:05
Sam Rashkin: And again.
01:25:45:05 - 01:25:47:00
Sam Rashkin: System building fails if it's an.
01:25:47:00 - 01:25:50:19
Sam Rashkin: Afterthought, not fully integrated in the complete product development.
01:25:50:19 - 01:25:56:28
Sam Rashkin: Process. So I'm going to leave you just with some last slides pretty quickly here.
01:25:57:00 - 01:26:01:08
Sam Rashkin: And housing 2.0, I go through a lot of quantification.
01:26:01:10 - 01:26:10:19
Sam Rashkin: Just how much value all this optimization can create. And I'm just going to share with you just, some of the summaries first, when it comes to.
01:26:10:19 - 01:26:12:15
Sam Rashkin: Community, there.
01:26:12:15 - 01:26:17:12
Sam Rashkin: Are amazing benefits in terms of lower cost of ownership. Natural Comfort's free.
01:26:17:15 - 01:26:18:15
Sam Rashkin: And sharing.
01:26:18:15 - 01:26:18:29
Sam Rashkin: Should.
01:26:18:29 - 01:26:20:00
Sam Rashkin: Mitigate.
01:26:20:03 - 01:26:23:22
Sam Rashkin: Needs for homeowners who have to buy all this equipment.
01:26:23:22 - 01:26:24:04
Sam Rashkin: And.
01:26:24:04 - 01:26:25:25
Sam Rashkin: Amenities for their homes that they.
01:26:25:25 - 01:26:27:16
Sam Rashkin: Don't need.
01:26:27:18 - 01:26:42:26
Sam Rashkin: Enhanced wellness includes social connection, open space, outdoor orientation, community gardens. Future value comes from open spaces and governance, and tree lined streets and views and so forth. All these things are adding tremendous value.
01:26:42:28 - 01:26:43:19
Sam Rashkin: And what.
01:26:43:19 - 01:26:46:02
Sam Rashkin: I try to emphasize in housing 2.0 is a wrong.
01:26:46:02 - 01:26:52:23
Sam Rashkin: Answer. If I calculate and, with as much,
01:26:52:26 - 01:26:55:20
Sam Rashkin: Research based solutions and other.
01:26:55:23 - 01:26:58:05
Sam Rashkin: Back of the envelope calculations, I come.
01:26:58:05 - 01:27:01:27
Sam Rashkin: Up with some numbers that suggest these are big savings to.
01:27:01:27 - 01:27:06:05
Sam Rashkin: Optimize a community, often 100 to $200,000. And it.
01:27:06:07 - 01:27:06:29
Sam Rashkin: Doesn't cost.
01:27:06:29 - 01:27:07:19
Sam Rashkin: That.
01:27:07:21 - 01:27:08:25
Sam Rashkin: To get to this level of.
01:27:08:25 - 01:27:10:13
Sam Rashkin: Additional magic when.
01:27:10:13 - 01:27:17:24
Sam Rashkin: It comes to design, I can reduce the cost of construction and right sizing, simple mass customization, integrated systems.
01:27:17:26 - 01:27:18:11
Sam Rashkin: I can lower.
01:27:18:11 - 01:27:18:26
Sam Rashkin: The cost of.
01:27:18:26 - 01:27:20:20
Sam Rashkin: Ownership with high performance.
01:27:20:26 - 01:27:22:05
Sam Rashkin: Build savings and lower.
01:27:22:05 - 01:27:24:17
Sam Rashkin: Maintenance. With quality construction.
01:27:24:19 - 01:27:26:09
Sam Rashkin: I can enhance wellness with social.
01:27:26:09 - 01:27:28:00
Sam Rashkin: Connection, outdoor living views.
01:27:28:00 - 01:27:28:14
Sam Rashkin: Natural.
01:27:28:14 - 01:27:32:08
Sam Rashkin: Comfort, clutter free living and I can create future value with.
01:27:32:08 - 01:27:35:13
Sam Rashkin: Timeless design and durable materials that is not.
01:27:35:13 - 01:27:36:29
Sam Rashkin: Worth nothing.
01:27:37:02 - 01:27:46:17
Sam Rashkin: So just the right sizing member. I calculated by saving 500ft² or 4ft², just by an optimized design that was worth $80,000.
01:27:46:19 - 01:27:48:07
Sam Rashkin: Similarly, back in the envelope.
01:27:48:07 - 01:27:51:18
Sam Rashkin: And research calculations will give me numbers that say, this is a big.
01:27:51:18 - 01:27:52:16
Sam Rashkin: Deal.
01:27:52:18 - 01:28:03:22
Sam Rashkin: And remember the example I showed you with Walsh Construction? They saved 24% of their construction cost just by doing systems integration, one bar. And this.
01:28:03:22 - 01:28:04:13
Sam Rashkin: Entire.
01:28:04:17 - 01:28:06:19
Sam Rashkin: Matrix of benefits.
01:28:06:22 - 01:28:08:06
Sam Rashkin: And then, performance.
01:28:08:09 - 01:28:16:09
Sam Rashkin: Everyone here probably is familiar with high performance homes. They lower the cost of construction and for optimizing closure with true costs that.
01:28:16:09 - 01:28:18:06
Sam Rashkin: We talked about,
01:28:18:09 - 01:28:21:14
Sam Rashkin: Significant savings with plumbing and mechanical systems.
01:28:21:16 - 01:28:24:10
Sam Rashkin: If, we have ultra low load homes.
01:28:24:12 - 01:28:25:04
Sam Rashkin: Lower cost of.
01:28:25:04 - 01:28:25:24
Sam Rashkin: Ownership with.
01:28:25:24 - 01:28:31:25
Sam Rashkin: Bill savings, lower maintenance, lower health expenses, lower water bills, lower assurance costs, and so electric.
01:28:31:25 - 01:28:33:24
Sam Rashkin: Revenue enhance.
01:28:33:26 - 01:28:37:10
Sam Rashkin: Wellness with healthy living, superior protection.
01:28:37:12 - 01:28:38:09
Sam Rashkin: And future value.
01:28:38:09 - 01:28:39:06
Sam Rashkin: With smart homes.
01:28:39:06 - 01:28:41:09
Sam Rashkin: Disaster ready, electric ready.
01:28:41:11 - 01:28:43:09
Sam Rashkin: This is not worth zero.
01:28:43:09 - 01:28:44:04
Sam Rashkin: Again.
01:28:44:07 - 01:28:46:20
Sam Rashkin: All my estimates suggest 150.
01:28:46:20 - 01:28:50:24
Sam Rashkin: To 200,000 benefit. Again, not by counting all these.
01:28:50:24 - 01:28:52:00
Sam Rashkin: Bars, but saying.
01:28:52:02 - 01:28:52:29
Sam Rashkin: To degree that.
01:28:52:29 - 01:28:54:01
Sam Rashkin: 5,060%.
01:28:54:01 - 01:28:59:12
Sam Rashkin: Of them apply. That's the amount of benefit optimizing performance yields.
01:28:59:14 - 01:29:00:24
Sam Rashkin: And lastly and quality.
01:29:01:01 - 01:29:01:28
Sam Rashkin: We talked about how.
01:29:01:28 - 01:29:13:03
Sam Rashkin: Powerful quality is at reducing so many different costs. I'm not going to go through all these. But again this is easily 80 to $100,000. Remember the estimate was just a 10% improvement.
01:29:13:05 - 01:29:19:02
Sam Rashkin: In quality would yield $40,000 a savings. But that doesn't account for other.
01:29:19:02 - 01:29:21:15
Sam Rashkin: Benefits like.
01:29:21:18 - 01:29:29:16
Sam Rashkin: Enhanced, velocity reduced, well, warranty coverage. You know.
01:29:29:23 - 01:29:31:24
Sam Rashkin: There's a lot of benefits that add to this.
01:29:31:24 - 01:29:37:08
Sam Rashkin: Bank. So there you go. That was a long walk. That was a long walk through.
01:29:37:08 - 01:29:39:00
Sam Rashkin: The six pillars of how you do cost.
01:29:39:00 - 01:29:40:15
Sam Rashkin: Savings.
01:29:40:18 - 01:29:44:05
Sam Rashkin: Yet it was just a brief introduction. There's so much we.
01:29:44:05 - 01:29:45:02
Sam Rashkin: Do often a.
01:29:45:02 - 01:29:48:07
Sam Rashkin: Lot of learning comes case by case working with builders.
01:29:48:10 - 01:29:53:08
Sam Rashkin: But, my main, main point is, I think everyone in the.
01:29:53:08 - 01:29:55:28
Sam Rashkin: Industry right now should be looking for strategies.
01:29:56:00 - 01:29:57:11
Sam Rashkin: How to prepare for the future.
01:29:57:11 - 01:29:58:14
Sam Rashkin: And the future is not getting.
01:29:58:14 - 01:29:58:27
Sam Rashkin: Better when.
01:29:58:27 - 01:29:59:10
Sam Rashkin: It comes to.
01:29:59:10 - 01:30:00:17
Sam Rashkin: Affordability.
01:30:00:19 - 01:30:01:17
Sam Rashkin: Labor costs are not.
01:30:01:17 - 01:30:03:16
Sam Rashkin: Going to have land.
01:30:03:16 - 01:30:04:13
Sam Rashkin: Costs.
01:30:04:15 - 01:30:11:00
Sam Rashkin: In that now going down, labor costs are getting higher.
01:30:11:02 - 01:30:11:26
Sam Rashkin: Material costs.
01:30:12:01 - 01:30:15:05
Sam Rashkin: I mean, we have to figure out how to be better.
01:30:15:07 - 01:30:16:16
Sam Rashkin: So I hope this made sense.
01:30:16:17 - 01:30:17:27
Sam Rashkin: Mike, is there any questions?
01:30:17:27 - 01:30:18:09
Sam Rashkin: I'll open.
01:30:18:09 - 01:30:20:08
Sam Rashkin: It up.
01:30:20:10 - 01:30:44:00
Mike Collignon: Oh, Sam, you know there's questions. So let's dig into those. And if you have others, please send them in. We're going to start with, going back a little ways. So a question from Rosalie, when you were displaying the lean floor plan, she thought you had said the square is better and more efficient yet.
01:30:44:02 - 01:30:50:02
Mike Collignon: The plan kind of looked rectangular to her. So can you kind of clarify what you were showing there?
01:30:50:05 - 01:30:50:24
Sam Rashkin: Yes.
01:30:50:26 - 01:30:53:22
Sam Rashkin: And,
01:30:53:24 - 01:30:55:18
Sam Rashkin: But I always assume is that it's impossible.
01:30:55:18 - 01:30:56:23
Sam Rashkin: To be perfect.
01:30:56:25 - 01:30:58:13
Sam Rashkin: I always make that assumption.
01:30:58:15 - 01:31:05:26
Sam Rashkin: So what I did was I.
01:31:05:28 - 01:31:08:26
Sam Rashkin: Basically did a square like.
01:31:08:29 - 01:31:09:09
Sam Rashkin: Lot.
01:31:09:15 - 01:31:10:18
Sam Rashkin: Ask, I assume a.
01:31:10:18 - 01:31:12:28
Sam Rashkin: Lot wouldn't allow a perfect supported by 40ft.
01:31:12:28 - 01:31:14:22
Sam Rashkin: Square. So it's 37.
01:31:14:22 - 01:31:15:21
Sam Rashkin: By 40ft.
01:31:15:27 - 01:31:17:04
Sam Rashkin: To scale.
01:31:17:06 - 01:31:17:21
Sam Rashkin: And one to.
01:31:17:21 - 01:31:23:02
Sam Rashkin: Left is 60 by 25. So those those are just rough dimensions. What's less important.
01:31:23:02 - 01:31:23:14
Sam Rashkin: Than it being.
01:31:23:14 - 01:31:24:16
Sam Rashkin: Perfectly square.
01:31:24:17 - 01:31:29:24
Sam Rashkin: Or, certain aspect ratio to the, to the rectangle.
01:31:29:27 - 01:31:33:10
Sam Rashkin: Is the concept that we go square.
01:31:33:13 - 01:31:41:01
Sam Rashkin: We're reducing the amount of wall and foundation we're building. And when we do that we're reducing costs.
01:31:41:03 - 01:31:46:04
Sam Rashkin: But also square foot prints have much easier or plans to design.
01:31:46:07 - 01:31:46:27
Sam Rashkin: That require.
01:31:46:27 - 01:31:54:10
Sam Rashkin: Less wasted space, less hallway space. Now, if I have a century center, a central entry, the front of this house, for instance, I got to.
01:31:54:10 - 01:31:57:03
Sam Rashkin: Walk through here to get to the middle of the house.
01:31:57:05 - 01:32:02:07
Sam Rashkin: I compartmentalize two small rooms that have much less value and use because.
01:32:02:10 - 01:32:04:10
Sam Rashkin: I have to get to the middle. Now.
01:32:04:10 - 01:32:07:22
Sam Rashkin: What we do sometimes when we can is a secret sauce solution has.
01:32:07:22 - 01:32:10:02
Sam Rashkin: Moved the entry to the middle.
01:32:10:04 - 01:32:13:15
Sam Rashkin: But sometimes, and that's not possible with some of these.
01:32:14:14 - 01:32:19:18
Sam Rashkin: Subdivided lots that we get. So the point about geometry, it's a square.
01:32:19:18 - 01:32:21:16
Sam Rashkin: You get more.
01:32:21:19 - 01:32:22:29
Sam Rashkin: The less wall.
01:32:22:29 - 01:32:24:25
Sam Rashkin: Foundation build, the more.
01:32:24:25 - 01:32:28:20
Sam Rashkin: Valuable space inside, because you don't have to build as much and.
01:32:28:24 - 01:32:30:09
Sam Rashkin: Connect from.
01:32:30:09 - 01:32:31:08
Sam Rashkin: Front to back these.
01:32:31:08 - 01:32:38:26
Sam Rashkin: Long, narrow, configuration.
01:32:38:28 - 01:33:03:20
Mike Collignon: So there's a question about kind of a follow up to this, those same on the, it was a little bit of a later slide. You had a floor plan actually shown on there. And there was one that showed, like the family room. It, Scott saying it kind of look limited in size, but he was curious as to what the actual size of that family room was.
01:33:03:23 - 01:33:06:29
Sam Rashkin: Let me ask you this one.
01:33:07:02 - 01:33:11:07
Sam Rashkin: Don't you know I never showed dimensions.
01:33:11:07 - 01:33:16:21
Sam Rashkin: On the drawing? Because I want to show how it lives. It lives with enough size for.
01:33:16:21 - 01:33:18:19
Sam Rashkin: A, L-shaped.
01:33:18:19 - 01:33:19:08
Sam Rashkin: Sofa.
01:33:19:08 - 01:33:20:21
Sam Rashkin: And a full.
01:33:20:23 - 01:33:23:24
Sam Rashkin: Luxuries, a single person seat.
01:33:23:26 - 01:33:25:04
Sam Rashkin: And I have enough for, like.
01:33:25:04 - 01:33:25:14
Sam Rashkin: A 70.
01:33:25:14 - 01:33:27:20
Sam Rashkin: Inch TV and a four entertainment.
01:33:27:20 - 01:33:31:11
Sam Rashkin: System. So that's the size of it.
01:33:31:14 - 01:33:54:06
Mike Collignon: Okay. Very good. Excuse me, we had a question from Anthony. Anthony is a log home builder, and, he feels that the suggestions that you've recommended could also be applied to log homes on rural projects. But what, if any, concerns would you have with log homes?
01:33:54:09 - 01:33:55:05
Sam Rashkin: I have no concerns.
01:33:55:05 - 01:34:05:06
Sam Rashkin: I'm agnostic to what system people use. What I'm not agnostic about is the process you use to inform your decisions. And so I get back to true cost accounting.
01:34:05:09 - 01:34:10:11
Sam Rashkin: Just my concern is that people look at all the related costs.
01:34:10:13 - 01:34:11:12
Sam Rashkin: Benefits and.
01:34:11:12 - 01:34:13:05
Sam Rashkin: Related and,
01:34:13:08 - 01:34:14:12
Sam Rashkin: Enhancements that may.
01:34:14:12 - 01:34:20:08
Sam Rashkin: Happen and account for them all. And when you do that and you have an.
01:34:20:08 - 01:34:21:02
Sam Rashkin: Informed decision.
01:34:21:07 - 01:34:22:08
Sam Rashkin: And then you make.
01:34:22:08 - 01:34:23:23
Sam Rashkin: Choice and make sense.
01:34:23:25 - 01:34:29:05
Sam Rashkin: So I'm perfectly good with any, any option like a log home.
01:34:29:05 - 01:34:32:24
Sam Rashkin: If it works out during that process. It is a.
01:34:32:24 - 01:34:34:04
Sam Rashkin: Really it meets.
01:34:34:04 - 01:34:38:17
Sam Rashkin: Your concerns, your esthetics, it meets your needs for price points and so.
01:34:38:17 - 01:34:46:22
Sam Rashkin: Forth, because there's a lot of appeal about just a natural look of a log home. So but, you know, it.
01:34:46:22 - 01:34:47:18
Sam Rashkin: Depends what.
01:34:47:18 - 01:34:52:03
Sam Rashkin: You're, know, your location.
01:34:52:05 - 01:34:56:21
Sam Rashkin: Depends what your set of choices are. It depends on.
01:34:56:23 - 01:34:57:04
Sam Rashkin: A lot of.
01:34:57:04 - 01:35:00:02
Sam Rashkin: Things. So.
01:35:00:04 - 01:35:10:23
Mike Collignon: Okay. We had a question from, Georges in regards to, your projects. Do you, do you manage your projects with software?
01:35:10:26 - 01:35:13:15
Sam Rashkin: You know, I, I, I tag team.
01:35:13:15 - 01:35:14:15
Sam Rashkin: With this digital.
01:35:14:15 - 01:35:14:29
Sam Rashkin: Company.
01:35:14:29 - 01:35:16:03
Sam Rashkin: To do some of my.
01:35:16:23 - 01:35:18:13
Sam Rashkin: Design support services with.
01:35:18:13 - 01:35:19:27
Sam Rashkin: People, and they.
01:35:19:27 - 01:35:21:08
Sam Rashkin: Use.
01:35:21:11 - 01:35:26:01
Sam Rashkin: They use SketchUp, to do, a lot of the mass.
01:35:26:01 - 01:35:28:15
Sam Rashkin: Customization and layouts.
01:35:28:17 - 01:35:28:25
Sam Rashkin: They.
01:35:29:00 - 01:35:30:17
Sam Rashkin: Use Revit and some other.
01:35:30:17 - 01:35:31:25
Sam Rashkin: Software, but.
01:35:31:27 - 01:35:38:27
Sam Rashkin: SketchUp is their preferred software they use. And so I just had him with them.
01:35:39:00 - 01:35:41:07
Sam Rashkin: Okay.
01:35:41:09 - 01:35:49:04
Mike Collignon: Just a clarification is something you had said before, Sam. You mentioned you never show dimensions on your drawings. Why was that again?
01:35:49:07 - 01:35:50:06
Sam Rashkin: I never showed dimensions.
01:35:50:06 - 01:35:58:00
Sam Rashkin: Because I go crazy with the metric for the housing industry. Dollar per square foot.
01:35:58:03 - 01:36:04:20
Sam Rashkin: Mike, how much did you pay for your car? Who?
01:36:04:22 - 01:36:07:08
Mike Collignon: Don't do some quick math.
01:36:07:11 - 01:36:07:15
Sam Rashkin: But.
01:36:07:20 - 01:36:08:11
Sam Rashkin: It's a stupid.
01:36:08:11 - 01:36:15:28
Sam Rashkin: Metric. I mean, same stupidity of using dog, right? I don't care about square feet.
01:36:16:00 - 01:36:17:00
Sam Rashkin: Actually care about how.
01:36:17:01 - 01:36:24:19
Sam Rashkin: Home lives does it? Let me live daily. Does it? Let me let me live without clutter? Does it let me live with ample furniture?
01:36:24:21 - 01:36:25:15
Sam Rashkin: Does it have.
01:36:25:15 - 01:36:25:25
Sam Rashkin: Rich.
01:36:25:25 - 01:36:26:27
Sam Rashkin: Colors? Does it.
01:36:26:27 - 01:36:28:17
Sam Rashkin: Have, outdoor.
01:36:28:17 - 01:36:29:08
Sam Rashkin: Access and.
01:36:29:08 - 01:36:39:29
Sam Rashkin: Living? Does it? That's what I care about. How it lives. And a rendered floor plan with all the furnishings to scale. Not trying to cheat. Well, tell.
01:36:39:29 - 01:36:41:28
Sam Rashkin: Me there's this. Live as I need to live.
01:36:42:00 - 01:36:46:15
Sam Rashkin: There's that great room. Need to be better. And do I need to take a little bit off the kitchen?
01:36:46:18 - 01:36:47:26
Sam Rashkin: And it's all.
01:36:47:28 - 01:36:48:11
Sam Rashkin: You know.
01:36:48:15 - 01:36:51:02
Sam Rashkin: It's all evident just from a first floor.
01:36:51:02 - 01:36:54:29
Sam Rashkin: Plan. Because the more I can get people away from.
01:36:54:29 - 01:36:56:24
Sam Rashkin: Talking about square footage.
01:36:56:27 - 01:37:03:07
Sam Rashkin: The more I can sell them a right size home and have a much.
01:37:03:07 - 01:37:04:04
Sam Rashkin: Better cost plan for.
01:37:04:04 - 01:37:07:03
Sam Rashkin: Them and much greater profitability for me.
01:37:07:05 - 01:37:07:26
Sam Rashkin: So that's what.
01:37:07:26 - 01:37:27:28
Sam Rashkin: I'm going to do now. My, BMW may be less weight than your car. I know what you're driving, but cost twice the cost. Why is that per pound? They're paying five times per pound what you pay. Because it's how it drives. It's the comfort and the.
01:37:28:00 - 01:37:31:08
Sam Rashkin: Performance and acceleration and the safety.
01:37:31:11 - 01:37:33:28
Sam Rashkin: We care how it drives what we care about.
01:37:33:28 - 01:37:36:11
Sam Rashkin: Homes place where we spend 70%.
01:37:36:11 - 01:37:41:00
Sam Rashkin: Of our life is how it lives.
01:37:41:02 - 01:37:48:23
Mike Collignon: Reminds me a little bit of, Ron Jones commented that, I'm not selling slabs of meat.
01:37:48:25 - 01:37:50:13
Sam Rashkin: That works.
01:37:50:15 - 01:38:01:26
Mike Collignon: But, so we had a question, another one that came in from Rosalie. Why did the checklist disappear from the Energy Star program?
01:38:01:29 - 01:38:04:27
Sam Rashkin: As you get more and more complex.
01:38:05:00 - 01:38:08:25
Sam Rashkin: You know, already it's like 20 pages of,
01:38:08:27 - 01:38:11:04
Sam Rashkin: Checklists and, and,
01:38:11:11 - 01:38:12:00
Sam Rashkin: Notes.
01:38:12:00 - 01:38:15:01
Sam Rashkin: And, and,
01:38:15:04 - 01:38:18:19
Sam Rashkin: Other just insane complexity. So they just lost the.
01:38:18:19 - 01:38:20:00
Sam Rashkin: Ability to keep the.
01:38:20:00 - 01:38:21:05
Sam Rashkin: Checklist.
01:38:21:08 - 01:38:22:04
Sam Rashkin: I think what.
01:38:22:04 - 01:38:22:18
Sam Rashkin: Was.
01:38:22:18 - 01:38:23:08
Sam Rashkin: Unfortunate.
01:38:23:08 - 01:38:24:04
Sam Rashkin: That it wasn't.
01:38:24:07 - 01:38:25:20
Sam Rashkin: Kept as a,
01:38:25:23 - 01:38:26:11
Sam Rashkin: A resource.
01:38:26:12 - 01:38:27:27
Sam Rashkin: A tool that readers.
01:38:27:27 - 01:38:29:09
Sam Rashkin: Can use because.
01:38:29:12 - 01:38:33:06
Sam Rashkin: Again, I used to promote bypass,
01:38:33:08 - 01:38:34:04
Sam Rashkin: Checklists,
01:38:34:06 - 01:38:37:11
Sam Rashkin: Thermal bypass training. When version two.
01:38:37:11 - 01:38:38:11
Sam Rashkin: Of Energy Star came.
01:38:38:11 - 01:38:40:23
Sam Rashkin: Out and we learn all the thermal.
01:38:40:23 - 01:38:41:26
Sam Rashkin: Bypass details in.
01:38:41:26 - 01:38:43:27
Sam Rashkin: The morning, in the afternoon, we go to.
01:38:43:29 - 01:38:45:11
Sam Rashkin: Builders homes.
01:38:45:13 - 01:38:47:24
Sam Rashkin: And had all the class take the checklist.
01:38:47:24 - 01:38:49:10
Sam Rashkin: Walkthrough when it was designed to.
01:38:49:10 - 01:38:52:00
Sam Rashkin: Walk through, check everything with high.
01:38:52:00 - 01:38:54:14
Sam Rashkin: Confidence. Nothing was being messed.
01:38:54:17 - 01:38:57:08
Sam Rashkin: And and the amount of things.
01:38:57:08 - 01:39:00:13
Sam Rashkin: Being missed is thing.
01:39:00:16 - 01:39:03:13
Sam Rashkin: Would be probably much greater.
01:39:03:16 - 01:39:05:06
Sam Rashkin: In absence of that checklist.
01:39:05:09 - 01:39:07:04
Sam Rashkin: So,
01:39:07:06 - 01:39:08:07
Sam Rashkin: You know, some readers are good.
01:39:08:14 - 01:39:11:04
Sam Rashkin: But you know, you're there, you're in your out.
01:39:11:07 - 01:39:12:03
Sam Rashkin: Time is money.
01:39:12:03 - 01:39:15:24
Sam Rashkin: You got 2 or 3 projects you got to get to in a day. I think we got to.
01:39:16:01 - 01:39:18:03
Sam Rashkin: Provide solutions that enhance.
01:39:18:03 - 01:39:18:21
Sam Rashkin: The.
01:39:18:21 - 01:39:21:18
Sam Rashkin: Process.
01:39:21:20 - 01:39:25:12
Sam Rashkin: Okay, that's a good question.
01:39:25:15 - 01:39:40:20
Mike Collignon: So this is one that, you may be able to feel better than most people here. Sam. Muhammad wanted to know, do you have a list of contractors in New York who follow these methods?
01:39:40:22 - 01:39:51:27
Sam Rashkin: No, I wish, I wish you know, the trouble. Yeah. You know, the trouble is,
01:39:51:29 - 01:39:52:16
Sam Rashkin: The solo.
01:39:52:16 - 01:39:53:12
Sam Rashkin: Development in.
01:39:53:12 - 01:39:55:27
Sam Rashkin: New York, it's a not a fast growing.
01:39:55:29 - 01:39:58:16
Sam Rashkin: State. Metro New York.
01:39:58:16 - 01:40:00:18
Sam Rashkin: Is, you know, the suburbs are all.
01:40:00:18 - 01:40:02:19
Sam Rashkin: Filled out, and then upstate.
01:40:02:19 - 01:40:05:07
Sam Rashkin: New York is not a growth area. So.
01:40:05:10 - 01:40:05:18
Sam Rashkin: Most.
01:40:05:18 - 01:40:06:25
Sam Rashkin: Contractors are small.
01:40:06:25 - 01:40:08:00
Sam Rashkin: You don't have any national.
01:40:08:00 - 01:40:08:18
Sam Rashkin: Builders in New.
01:40:08:18 - 01:40:13:16
Sam Rashkin: York that I know about. Maybe in Long Island, it might be a doubt.
01:40:13:19 - 01:40:15:06
Sam Rashkin: So it's just, you know, it's just.
01:40:15:06 - 01:40:18:17
Sam Rashkin: A market where you have to hunt and pack and find the right people.
01:40:18:20 - 01:40:19:17
Sam Rashkin: Do you research.
01:40:19:19 - 01:40:20:05
Sam Rashkin: Or you can.
01:40:20:05 - 01:40:26:00
Sam Rashkin: Use, you know, you have some good industrialized, best manufactured homes in New Hampshire.
01:40:26:03 - 01:40:31:12
Sam Rashkin: Yeah. Like, you need any homes right there in Walpole. If you want a good high.
01:40:31:12 - 01:40:32:10
Sam Rashkin: Performance home.
01:40:32:10 - 01:40:34:06
Sam Rashkin: You have,
01:40:34:08 - 01:40:36:25
Sam Rashkin: You know, some good builders in Pennsylvania.
01:40:36:25 - 01:40:39:08
Sam Rashkin: And around New York. So you have a lot.
01:40:39:08 - 01:40:41:25
Sam Rashkin: Of options for that.
01:40:41:27 - 01:40:42:08
Sam Rashkin: And then.
01:40:42:08 - 01:40:43:07
Sam Rashkin: There's, there's a.
01:40:43:10 - 01:40:47:03
Sam Rashkin: Builder in Delaware, modular builder.
01:40:47:03 - 01:40:48:28
Sam Rashkin: Who does up to passive house.
01:40:48:28 - 01:40:55:28
Sam Rashkin: Level, but you can hunt and pet peck and find the options for that market.
01:40:56:01 - 01:41:16:19
Mike Collignon: Well, it appears that, you know, we've got some people who are interested in interacting with you, saying, we've got some interest in the, action groups. You know, we talked about action groups a little bit earlier, and I, shared a testimonial myself in the chat with everyone. So there's interest in in action groups again.
01:41:16:21 - 01:41:25:03
Mike Collignon: There's also interest in collaboration with you on, on development of, the development of, the community,
01:41:25:06 - 01:41:28:06
Sam Rashkin: For my, my email and phone number right there on the.
01:41:28:06 - 01:41:29:17
Sam Rashkin: Page that's on the screen right.
01:41:29:17 - 01:41:30:08
Sam Rashkin: Now.
01:41:30:10 - 01:41:31:09
Sam Rashkin: And so.
01:41:31:11 - 01:41:34:12
Sam Rashkin: So feel free to reach out.
01:41:34:14 - 01:41:43:25
Mike Collignon: Yeah. So there you go. We do have another question from Scott, and he wanted to know, why do CIPs allow for a conditioned attic?
01:41:43:28 - 01:41:47:13
Sam Rashkin: What happens is, a CIP.
01:41:47:13 - 01:41:48:11
Sam Rashkin: Roof.
01:41:48:13 - 01:41:49:12
Sam Rashkin: Is.
01:41:49:15 - 01:42:10:20
Sam Rashkin: Effectively a, an vented attic, fully conditioned. And, and let me see if I can pull up a pull up. One slide for people. To show you the power of that.
01:42:10:23 - 01:42:14:17
Sam Rashkin: Oh, well, I've been doing a workshop the day before. If people want to come.
01:42:14:17 - 01:42:21:06
Sam Rashkin: And see more about this,
01:42:21:09 - 01:42:22:17
Sam Rashkin: But this.
01:42:22:18 - 01:42:23:17
Sam Rashkin: This one slide.
01:42:23:17 - 01:42:24:13
Sam Rashkin: Will tell you.
01:42:24:13 - 01:42:25:22
Sam Rashkin: Why it's about. It is so.
01:42:25:22 - 01:42:37:02
Sam Rashkin: Compelling.
01:42:37:04 - 01:42:41:10
Sam Rashkin: So this this is basically a symbiotic.
01:42:41:10 - 01:42:43:27
Sam Rashkin: You have a ridge and then you can.
01:42:43:27 - 01:42:47:00
Sam Rashkin: Basically support panels right there.
01:42:47:03 - 01:42:48:20
Sam Rashkin: And then that becomes this.
01:42:48:20 - 01:42:53:03
Sam Rashkin: Right. So normally it's just then.
01:42:53:03 - 01:42:55:22
Sam Rashkin: Space just.
01:42:55:25 - 01:42:57:20
Sam Rashkin: Useless has all this.
01:42:57:20 - 01:42:58:05
Sam Rashkin: Value.
01:42:58:05 - 01:43:00:09
Sam Rashkin: All of a sudden.
01:43:00:12 - 01:43:01:22
Sam Rashkin: And the reason could do that is because.
01:43:01:22 - 01:43:03:16
Sam Rashkin: You're insulating the slope.
01:43:03:18 - 01:43:04:27
Sam Rashkin: Not the flat.
01:43:05:00 - 01:43:08:20
Sam Rashkin: And because you're insulating the slope, you have a six sided assembly.
01:43:08:22 - 01:43:10:12
Sam Rashkin: You have a you have an air barrier.
01:43:10:12 - 01:43:11:10
Sam Rashkin: On the underside of.
01:43:11:10 - 01:43:12:06
Sam Rashkin: The.
01:43:12:08 - 01:43:12:26
Sam Rashkin: Assembly.
01:43:12:26 - 01:43:14:13
Sam Rashkin: You have an air barrier on top.
01:43:14:13 - 01:43:15:24
Sam Rashkin: Your city on top.
01:43:15:26 - 01:43:21:13
Sam Rashkin: And on both ends. If I'm insulating the floor and haven't been to the attic, all.
01:43:21:13 - 01:43:22:22
Sam Rashkin: The insulation has.
01:43:22:22 - 01:43:23:28
Sam Rashkin: No air barrier on.
01:43:23:28 - 01:43:27:19
Sam Rashkin: The top side, insulation to expose the attic.
01:43:27:21 - 01:43:29:14
Sam Rashkin: To make up for that, we try to make attic.
01:43:29:14 - 01:43:30:08
Sam Rashkin: Insulation very.
01:43:30:08 - 01:43:30:29
Sam Rashkin: Thick.
01:43:31:01 - 01:43:33:27
Sam Rashkin: Some insulation might compress over time.
01:43:35:01 - 01:43:35:26
Sam Rashkin: Regardless if.
01:43:35:26 - 01:43:39:14
Sam Rashkin: You have a big gradient in humidity or temperature between the attic.
01:43:39:14 - 01:43:40:03
Sam Rashkin: And the space.
01:43:40:03 - 01:43:43:03
Sam Rashkin: Below like you normally have, the fibrous.
01:43:43:03 - 01:43:44:24
Sam Rashkin: Insulation results.
01:43:44:24 - 01:43:50:06
Sam Rashkin: Often in more the less flow.
01:43:50:06 - 01:43:52:11
Sam Rashkin: That results in harder ceilings on the attic.
01:43:52:11 - 01:43:55:08
Sam Rashkin: And now you have that mean radiant temperature. The fact.
01:43:55:10 - 01:43:57:02
Sam Rashkin: Just upstairs always still a lot.
01:43:57:02 - 01:44:00:05
Sam Rashkin: Hotter. And in the winter they feel colder.
01:44:00:08 - 01:44:05:17
Sam Rashkin: So this is just so superior to one.
01:44:05:17 - 01:44:12:21
Sam Rashkin: Create the volume. And to basically put these, have no vented attic whatsoever.
01:44:12:21 - 01:44:14:09
Sam Rashkin: So I'm.
01:44:14:11 - 01:44:14:25
Sam Rashkin: Not sure.
01:44:14:25 - 01:44:15:26
Sam Rashkin: That is the answer.
01:44:15:26 - 01:44:16:26
Sam Rashkin: To the question.
01:44:16:28 - 01:44:24:09
Mike Collignon: But hold on. Saying what we're seeing is you're thank you and discussion slide. Were you trying to show a different one.
01:44:24:11 - 01:44:30:25
Sam Rashkin: Oh yeah. Okay. So I have to change. Well, let me leave it at that. I won't go through the mechanics.
01:44:30:25 - 01:44:31:20
Sam Rashkin: Of trying to switch.
01:44:31:20 - 01:44:34:02
Sam Rashkin: Over. Okay, okay, I forgot.
01:44:34:02 - 01:44:36:02
Sam Rashkin: My screen is just sharing this one.
01:44:36:02 - 01:44:38:12
Sam Rashkin: Presentation right now. Okay.
01:44:38:15 - 01:44:49:06
Mike Collignon: But the. Yeah, the, there's a follow up question, though, from Scott about, any concerns on, condensation on the underside of the roof deck.
01:44:49:09 - 01:45:02:06
Sam Rashkin: And zero let me tell you why. Personally do this. Mike.
01:45:02:09 - 01:45:04:24
Sam Rashkin: So this can see now.
01:45:04:26 - 01:45:09:19
Mike Collignon: Yes, I see the, the attic and the the windows kind of come through the attic. Yeah.
01:45:09:22 - 01:45:10:11
Sam Rashkin: Yeah. So instead of.
01:45:10:11 - 01:45:11:28
Sam Rashkin: Just being complete.
01:45:12:00 - 01:45:13:28
Sam Rashkin: Trussell Trust space with no.
01:45:13:28 - 01:45:18:22
Sam Rashkin: Value and just dusty and and and just,
01:45:18:24 - 01:45:19:28
Sam Rashkin: Humid in the summer and.
01:45:19:28 - 01:45:22:00
Sam Rashkin: Cold in the winter and 140.
01:45:22:00 - 01:45:32:09
Sam Rashkin: Degrees in the summer. Now it's conditioned space that can become this. And so we create all this values. What I was trying to show. That's what I'm saying. It's so powerful.
01:45:32:11 - 01:45:33:20
Sam Rashkin: But, in terms of.
01:45:33:20 - 01:45:37:13
Sam Rashkin: Condensation on the underside.
01:45:37:15 - 01:45:38:05
Sam Rashkin: You have.
01:45:38:08 - 01:45:38:22
Sam Rashkin: Such.
01:45:38:22 - 01:45:39:29
Sam Rashkin: Effective thermal bridging.
01:45:39:29 - 01:45:44:00
Sam Rashkin: I'll go back to this slide again. It's such.
01:45:44:00 - 01:45:46:22
Sam Rashkin: Effective thermal bridging control with.
01:45:46:26 - 01:45:48:18
Sam Rashkin: This assembly.
01:45:48:21 - 01:46:03:02
Sam Rashkin: It's, it's basically, a non-issue if you have the right amount of insulation, the bigger problem will be in cold climates, you have to make sure that you don't have.
01:46:03:04 - 01:46:03:26
Sam Rashkin: Ice tearing.
01:46:03:26 - 01:46:08:15
Sam Rashkin: Because of thermal flow that may be able to go through here, may eventually.
01:46:08:15 - 01:46:09:25
Sam Rashkin: Melt the snow and start.
01:46:09:25 - 01:46:11:12
Sam Rashkin: Dripping. And you know how.
01:46:11:12 - 01:46:12:08
Sam Rashkin: It creates ice.
01:46:12:08 - 01:46:13:28
Sam Rashkin: Damming at the bottom?
01:46:14:02 - 01:46:18:00
Sam Rashkin: It refreezes at the UV. And so.
01:46:18:03 - 01:46:19:03
Sam Rashkin: A good recommendation.
01:46:19:03 - 01:46:20:06
Sam Rashkin: Sometimes with these.
01:46:20:08 - 01:46:20:20
Sam Rashkin: Really.
01:46:20:22 - 01:46:27:12
Sam Rashkin: Cold climates is to put an air gap, much like you do in the siding. So, which requires another.
01:46:27:12 - 01:46:32:10
Sam Rashkin: Layer of sheathing and then the underlayment roofing. So,
01:46:32:12 - 01:46:39:07
Sam Rashkin: So the bigger concern is not condensation on the underside, but, ice damming.
01:46:39:15 - 01:46:42:04
Sam Rashkin: On the, outside.
01:46:42:06 - 01:46:49:12
Sam Rashkin: That said, my friends would build all these SIP homes in Minnesota and Montana.
01:46:49:14 - 01:46:50:13
Sam Rashkin: I've never heard.
01:46:50:13 - 01:46:53:00
Sam Rashkin: Any significant issues with ice tearing.
01:46:53:03 - 01:46:53:23
Sam Rashkin: But.
01:46:53:25 - 01:46:55:23
Sam Rashkin: If you skimp on the thickness of the.
01:46:55:23 - 01:46:57:03
Sam Rashkin: Panel.
01:46:57:05 - 01:46:58:13
Sam Rashkin: That's a risk that.
01:46:58:13 - 01:47:03:13
Sam Rashkin: You would incur.
01:47:03:16 - 01:47:19:20
Mike Collignon: All right, I'm looking. I don't see any other questions. My guess is you're going to get some, some emails. Sam, in regards to, interest in collaborating or, action groups. So be on the lookout for that.
01:47:19:22 - 01:47:20:12
Sam Rashkin: We'll get in.
01:47:20:12 - 01:47:45:13
Mike Collignon: The, in the meantime, I want to thank all of our, attendees for being here today. Really do appreciate not just you being here, but also the wonderful questions, the compliments that you send in. We'd really do appreciate that. Thank you also to Panasonic Healthy Indoor Living Solutions for their generous sponsorship as well. Our next webinar is going to take place in three weeks.
01:47:45:13 - 01:48:05:24
Mike Collignon: So on September 11th we'll look at how to manage uncertainty around a shrinking workforce in workforce and skill sets. Sam and I are going to get started right around 2:00 eastern time, so I hope you'll join us. Until next time, have a wonderful Labor Day weekend. Please stay safe, stay healthy, and take care everyone. So long.