Zach Elkin of Beko US makes the case for the appliance maker's sustainability record, citing carbon neutrality since 2019, Dow Jones Sustainability Index listing and top Energy Star recognition. He then details two of the year's 35 new products: a Corner Sense dishwasher that uses 2.5 liters of water and auto-opens its door to dry dishes, and Harvest Fresh refrigeration that uses three colors of light to preserve produce and vitamin content, cutting food waste.
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Zach Elkin: We are widely known as the most sustainable appliance brand major domestic appliance brand globally in the world today. I like to say that we've already done what other people are talking about doing. So for example, we became carbon neutral in 2019. So the company is very committed and has been committed from day one to being the most sustainable major domestic appliance brand in the industry.
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Zach Elkin: Healthy living is only possible on a healthy planet. It drives everything that we do. We're the only major domestic appliance brand that Dow Jones has recognized. We're in their sustainability index and had been for the last two years in a row. Ever since we entered the United States, we've been recognized by EPA as the highest energy star designation.
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Zach Elkin: And, you know, we're part of the corporate Nikes. That's a global 100 index. We're number 57 on that. That list, again, the only major domestic appliance brand is listed there. You know, what I like to tell people is, you know, you know, we have Earth Day coming up, but every day is Earth Day here at Beco us. I mean, everything that we do is driven by sustainability, health and wellness and propelling.
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Zach Elkin: That is just our innovation and our engineers. We have over 3000 patents. So while we're new, the United States, we are not new to the rest of the world.
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Zach Elkin: I guess you would say that we're.
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Zach Elkin: Focused on the big picture. We're focused on really. It comes back to health and wellness, and we feel that we ought to own that. From an appliance brand perspective. We want to be a reliable supplier. We want to be easy to do business with. We want to be customer centric. And by customer centric I'm talking about one call, guess it all, putting the customer first and everything that we do.
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Zach Elkin: We've seen exponential growth over the last 20 months from a from a brand and from a revenue perspective. We continue to see that in gain momentum throughout the country. And at the heart of that has been what I said earlier, wanting to be reliable and wanting to be easy to do business with. So we put a lot of emphasis on our forecasting.
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Zach Elkin: We put a lot of emphasis on having the right product at the right time, in the right place, and we're ready to focus on our innovation and the quality that we bring to the marketplace.
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Zach Elkin: We have 35 new products that we're bringing into our assortment this year. I'm going to start with our dishwasher launch. So we're launching our new dishwasher. We call it Corner Sense our Corner. Since dishwasher uses 2.5l of water, it uses less water than I believe any other dishwasher to marketplace today. It has a patented technology, and actually, rather than going around in circles, it actually goes around.
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Zach Elkin: It hits our corner. So we have a feature we call Corner Sense. In addition to that, some of the pain points that you have in dishwasher, such as having to clean the filter with our filter we have self-cleaning mechanisms. So you only have to clean it about every probably every four times you clean anyone else's dishwashers filter, you're going to have to clean art.
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Zach Elkin: It's just loaded with other types of features. One is what we call a power wash, which those casserole dishes that stay in the oven too long or stayed on the stove top too long, it's all baked on. You think you have to soak it overnight. It's the perfect spot of the dishwasher for that particular product, so you can clean it and you can clean it well.
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Zach Elkin: Also, we've taken extra care when it comes to how the product will help dry dishes. As a matter of fact, towards the end of the cycle, it'll sense it and the door automatically opens, so that'll aid in the drying of the product. Very, very excited. With this product, we believe it will be the best premium dishwasher in the marketplace today.
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Zach Elkin: And I say premium. It's really a luxury dishwasher, but it's a premium price because we want to make products available to everyone from a planetary standpoint. And then right on the heels of that, it would be our refrigeration. We have what we call every fresh technology today in our refrigerators, which actually allows us to eat vegetables, prep to 30 days inside the refrigerator.
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Zach Elkin: And we do not only the materials that we have in our customers, not only the air movement that we have in our customers, but Harvest Fresh actually has three colors of light, so it basically mimic the sun, morning, afternoon, evening and at night. And what we have found with Harvest Fresh is the ability to actually maintain the vitamin content in all of those vegetables.
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Zach Elkin: From my perspective, it's just very, very exciting to be able to bring that feature to life. Here in the US, we throw away 40% of what we grow. That is a big that's a big hit when it comes to sustainability and when it comes to our environment. So anything that we can do to help curtail that is very important.
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Zach Elkin: We're very, very excited to be able to bring this forth not only to help that consumer from a budgetary standpoint, but also very focused on what it can do for the environment.