YOO's Montreal Vertical Village Is part of a historic renaissance that is morphing a former suburb and gritty industrial neighborhood into polished urban cool.
Famed designer Philippe Starck designed the 84-unit YOO Montreal project in conjunction with international property developer John Hitchcox. Under construction in the Montreal neighborhood Griffintown, Constructions Chapam, a Montreal firm headed by Maxime Lachance, is the builder and will be selling the 84 units.
"Montreal is an extremely unique city. I don't believe there is a place like it anywhere else in the world," says Starck. "And Griffintown in particular is extraordinary in both its birth and rebirth. YOO Montreal is very important to me because YOO and Montreal are very important to me."
Griffintown is now a Montreal neighborhood in southwest downtown. It started as a faubourg or suburb and has a rich history. The neighborhood was the home of Irish immigrants in the 1800s. Like many urban areas throughout North America, it went from tenements to industrial, was carved up by expressways and today is regaining an urban cool.