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New Study Uncovers Favorability of Energy Efficient Homes Among Builders’ Customers

Posted by Meghan Wiedeburg, Guest Columnist, PERC

Mar 4, 2019 9:34:15 AM

PERC-commissioned study sheds light on the topic of sustainability.

New research has found that a large majority of residential customers — who are driven by cost savings and environmental impact — are prioritizing energy efficiency in home projects, and even willing to pay more to achieve those energy goals.

The findings were part of a study commissioned by the Propane Education & Research Council and conducted by a third-party research firm, Harris Insights & Analytics LLC.

“We were thrilled to see that an overwhelming majority of homeowners are placing a priority on energy efficiency because propane can deliver so many solutions that homeowners are looking for,” said Jesse Marcus, director of residential and commercial business development at PERC. “Builders and remodelers who are well-versed in how propane can enhance a home’s energy efficiency will be at an advantage, especially as this trend continues to grow.”

The survey, conducted in the fall of 2018, reached 2,200 U.S. residents who were self-described as soon-to-be purchasing, remodeling, or building a home. Of the 2,200 polled, 1,000 expected to purchase a home in the next two years (buyers), another 1,000 expected to remodel one or more rooms in their home in the next two years (remodelers), and 200 were likely to build a home in the next two years (builders). In addition to the 2,200 residents surveyed, 200 construction professionals also provided input.

Notable findings from the study include:

Most residents are clamoring for energy efficient homes.

  • Seventy-eight percent of remodelers, 87 percent of buyers, and 89 percent of builders said it was a “very high or somewhat high priority” for their new home or remodel to be energy efficient.
  • Eighty-one percent of remodelers, 88 percent of buyers, and 96 percent of builders stated willingness to pay more to make their building or remodeling project more energy efficient.

Construction professionals anticipate “green” homes to see substantial upcoming growth.

  • Roughly 90 percent of professional builders and remodelers reported that clients “always or sometimes” ask about energy efficient construction methods.
  • Two-thirds of construction professionals expect the demand for “green”, sustainable, or energy efficient homes will “significantly increase” over the next five to 20 years.
    • This represents a 124 percent increase over those who said the demand had increased “significantly over the past couple of years.”

As more U.S. residents place an emphasis on energy-efficient homes, it’s important for builders and remodelers to educate themselves about how a home’s energy systems and appliances affect the overall efficiency of a home.

“A clean, versatile fuel, propane has become a whole-home solution to energy efficiency and powers a wide variety of appliances throughout a home such as furnaces and boilers, water heaters, cooking equipment, clothes dryers, and fireplaces,” Marcus said. 

Visit propane.com to learn more about how construction professionals can set their projects apart with propane as an energy solution.

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About PERC: The Propane Education & Research Council is a nonprofit that provides leading propane safety and training programs and invests in research and development of new propane-powered technologies. PERC is operated and funded by the propane industry. For more information, visit propane.com.


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