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Majority Not Happy With Construction Firms’ Phone Manner

Posted by Green Builder Staff

Jun 20, 2016 10:47:53 AM

Poor call handling is a frustrating experience for the American consumer and can be the difference between attracting new business and putting potential clients off permanently.

A survey conducted by PH Media Group, an audio branding specialist, shows that construction firms have soom room for improvement dealing with their customers over the phone.

“Establishing a clear tone and procedure for answering the phone represents a good start but true best practice can be achieved by implementing tools such as on-hold marketing – bespoke voice and music messages that are played on hold – to improve service and deliver a congruent brand across all touchpoints with customers.”

For more on audio branding, visit PH Media Group's website.

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