Sharing success by providing renewable energy access to local communities.
JinkoSolar provided a 27-kW solar array to Wildlife Associates, cutting its energy bill by 90 percent.
A lot of companies do a good job selling, but they drop the ball on delivery, problems and customer service.
THIS YEAR MARKS major growth for JinkoSolar. In the first quarter, the company shipped 1,600 MW of solar modules and reported net income of $48.6 million, up 513 percent compared to the same time last year.
Jeanny Trang, marketing manager for JinkoSolar, equates this success to cautious growth during a time when many of its competitors were growing exponentially. “Two of our competitors were like the out-of-control kid with a credit card—costs were high and prices were low,” Trang says. “We’ve been much more responsible with better margins. We’re protecting our shareholders’ value the best of any company.”
But growing smartly isn’t the only factor in the company’s success. Trang also says JinkoSolar’s success is due to its relationship-based customer service.
“A lot of companies do a good job selling, but they drop the ball on delivery, problems and customer service,” Trang says. “We’re different because every department in company is connected to the customer; it’s a relationship-based sale.”
JinkoSolar’s success is expected to continue. “If you look at the trend of U.S. electrical output garnered, it’s quite low. But by 2023, it will go up to about 5 to 6 percent,” Trang says. “We are on a strong growth trajectory. We expected double-digit gigawatt market installations.”
The company is sharing its success with local communities. Last year, it worked with Everybody Solar and All Points North Foundation to provide a 27-kW solar array to Wildlife Associates. JinkoSolar donated 90 high-efficiency modules that will cut Wildlife Associates’ electric bill by 90 percent—generating more than $175,000 worth of electricity over 20 years.
Earlier this year, it donated 57 kW of high-efficiency panels to GRID Alternatives, a non-profit organization that makes solar power and solar job training accessible to underserved communities.
GRID Alternatives will use the panels to provide 16 solar systems to low-income families in Washington, D.C. The panels will save the families $533,000 in lifetime energy costs, provide 2,000 hours of hands-on solar job training opportunities and prevent 1,094 tons of greenhouse gas emissions.