Company expands its leadership position in the sustainability and media sectors.
Since our inception over a decade ago, Green Builder Media has played a significant role in shaping a national conversation about sustainability. Now, as the country’s leading media company focused on sustainable living, we’re enhancing our leadership position, focusing our innovative thinking on redefining the way that we deliver media.
“It all started with Green Builder magazine,” says President Ron Jones. “We have won editorial and design awards from the beginning, including Best Trade Publication for three years in a row. With such a track record of success, most people wouldn’t think about changing their strategy. But that’s not what leadership is about. The responsibility that comes with leadership is that we always need to push the envelope and find new ways to test our limits.”
In a publication sector where content is often regurgitated and becomes stagnant, stale, and repetitive, we refuse to be confined by a formula. In our constant pursuit for greater sustainability, we simply can’t rest on our laurels—we’re perpetually searching for more effective ways to speak our voice and disseminate the message of sustainability.
Furthermore, our content marketing programs have far exceeded our expectations and have enabled us not only to deeply engage our trade audience of over 200,000 of the most progressive building professionals across North America, but also to amass a loyal following of 38 million consumers who are interested in sustainable living topics such as energy efficiency and renewables, connected home, indoor air quality, and saving water.
“We have truly cracked the code on executing on highly effective content marketing campaigns that help our advertisers create and distribute valuable content that attracts and engages their target audiences, enabling them to grow their brands, drive qualified leads, acquire earned PR, and close sales,” says CEO Sara Gutterman. “We’ve put a lot of time and resource into developing an intelligent technology platform that optimizes our content marketing campaigns, and we can guarantee that you’ve never seen anything like it before! And did we mention that we just won Best Website too?”
To amplify our established leadership and fully leverage our content marketing triumphs, we’re refreshing our mix of media offerings, updating our blended portfolio of print, online, digital, mobile, and social media to reflect the massive and rapid adoption of smart, distributed technology. Beginning in 2016, we will follow a digital-forward strategy, bolstering our content marketing and streamlining our print schedule. We will vigorously disseminate our award-winning content on a daily basis through our intelligent content marketing platform. These content marketing efforts will be enhanced through eight issues of Green Builder magazine—6 thematic bi-monthly issues and two special issues.
Our editorial calendar will continue to spotlight the most leading-edge concepts, products, projects, and people in sustainability. Issue themes will include Internet of Things; Eco-Landscaping; Clean Transportation; Renewable Energy; Eco-Leading companies; Building Science; and Code Updates. Each issue will include departments that explore essential topics such as energy efficiency and renewables; water and resource conservation; indoor air quality; resiliency and durability; enabling technologies; and builder marketing insights.
About Green Builder Media
Green Builder® Media, LLC is the leading media company in North America focused on green building and sustainable living. With a comprehensive suite of print and digital media solutions, demonstration projects, case studies, online training and live events, Green Builder Media assists building professionals in preparing themselves for the new green economy and helps homeowners understand how to live more sustainably.