New technology and redesign continue to help build print and online strategy for Green Builder Media.
Inspired by the tremendous success of its online strategy over the past two years, Green Builder® Media has announced the redesign of their flagship magazine, Green Builder, with a new look that is a convergence of audiences and media types.
Green Builder magazine began in 2005 with a builder-specific audience and has grown to serve both the professional audience and consumer audience. Utilizing cutting-edge technology, www.greenbuildermedia.com has developed into a resource that creates real insights on its readers to include predictive lead scoring and personas that reinforce which content and messages have the greatest success in promoting the company’s sustainability mission.
“As an editor, my biggest challenge of the last few years has been trying to serve two completely different audiences: green professionals and the general public,” says Editor-in-Chief Matt Power. “This redesign goes much deeper than fonts and colors. It’s a back-end restructuring of how we interface with readers. Everything you see in the magazine also appears online, in a similar format. With this beautiful new redesign, our legacy of award-winning content and powerful, automated online tools, we’re moving boldly into the future, helping both professionals and would-be ‘green’ homeowners and renters create a more sustainable future.”
The January 2016 issue will represent the first issue of the redesign and will include coverage on the Green Home of the Year Awards, Green Builder Media’s yearly awards program recognizing the best in sustainable building.
“Every year we look forward to our annual Green Home of the Year Awards issue,” says Power. “This year, we've added some extra ‘wow,’ to the stellar houses featured. We've redesigned the magazine to keep pace with the digital age. As always, we're keeping our content direct and informative, saving our readers time and money, and inspiring them with new ideas.”
About Green Builder Media
Green Builder® Media, LLC is the leading media company in North America focused on green building and sustainable living. With a comprehensive suite of print and digital media solutions, demonstration projects, case studies, online training, and live events, Green Builder Media assists building professionals in preparing themselves for the new green economy and helps homeowners understand how to live more sustainably.