---
title: "Free Webinar: Millennial Essentials"
description: This webinar will delve into the growing demand for net-zero, electric, healthy, resilient, connected, and sustainably designed homes.
---

[Green Builder Media ](https://www.greenbuildermedia.com/blog)

# [Free Webinar: Millennial Essentials](https://www.greenbuildermedia.com/blog/free-webinar-millennial-essentials)

 Written by [Cati O'Keefe](https://www.greenbuildermedia.com/blog/author/cati-okeefe) | May 4, 2022 1:10:58 PM

## Whether you’re a building professional or homeowner, this webinar delves into the growing demand for net-zero, electric, healthy, resilient, connected, and sustainably designed homes.

Through COGNITION Smart Data, Green Builder Media is able to track the constantly shifting preferences and expectations of today’s home buyers/owners.

 

In this webinar, Green Builder Media CEO Sara Gutterman presents breaking COGNITION research and survey results that answer these questions (and more!):

- What are the consumer purchase drivers that are transforming the housing market?
- What are the specific sustainability upgrades that millennials will actually pay for?
- Which high-performance, healthy, smart home priorities attract the under-40 buyer? 
- What do young buyers consider sustainable design features, and which are their favorites? 
- How do millennials view outdoor living space functionality and design? 

To augment the COGNITION data, Bettr Homes EVP CR Herro will offer ideas, solutions, and real-life use cases—like those used in the ReVISION House Austin—for designing, building, and retrofitting next-generation homes. Herro will cover:

- Net-zero, electrification, and demand-side energy management fundamentals.
- Products and systems that create healthy indoor environments.
- Resilient housing features that millennials understand and want. 
- Important considerations in sustainable product selection. 

[Don’t miss this robust and lively discussion](https://youtu.be/yp-xiyjW5uA)

This webinar is sponsored by:

[View full post](https://www.greenbuildermedia.com/blog/free-webinar-millennial-essentials)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Cati O'Keefe"
  },
  "dateModified" : "2022-05-19T16:41:23.562Z",
  "datePublished" : "2022-05-04T13:10:58Z",
  "headline" : "Free Webinar: Millennial Essentials",
  "image" : {
    "@type" : "ImageObject",
    "height" : 600,
    "url" : "https://www.greenbuildermedia.com/hubfs/social-suggested-images/www.greenbuildermedia.comhubfssocial-suggested-imageswww.greenbuildermedia.comhubfsART-RECURRING_IMAGESwebinar%20featured%20image-1.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.greenbuildermedia.com/blog/free-webinar-millennial-essentials",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Green Builder Media"
  }
}
```