<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=209258409501153&amp;ev=PageView&amp;noscript=1">
Green Builder Media Logo

Earned Loyalty: The 2015 Green Builder Readers' Choice Awards

Posted by Green Builder Staff

Mar 31, 2015 8:22:00 PM

As our annual survey of brand awareness reveals, once a manufacturer has earned trust, it’s hard for other brands to capture those customers.

2015 Readers Choice

IT’S 2015, and the residential construction market continues to strengthen. So what’s changed since last year? Have manufacturers taken advantage of the uptick to earn new customers?

According to our latest Readers’ Choice Survey, overcoming brand loyalty isn’t easy. Most of the category leaders remained on top, with some minor reshuffling in the positions below. For the second year in a row, BOSCH took the coveted "first place" position as the brand most readers identify with sustainability.

There were some notable shifts: GE and Owens Corning gained ground in several categories; GE was right on the heels of Bosch as the one brand customers most associate with sustainable products and environmental stewardship--a sign that the company’s “Ecomagination” campaign might be paying off.

View the Article Here

Share This Article
    

© 2019, Green Builder Media. All rights reserved. This article is the exclusive property of Green Builder Media. If you would like to reprint this content, you are free to extract a short excerpt (no more than 1/4th of the total article), as long as you 1. credit the author, and 2. include a live link back to the original post on our site. Please contact a member of our editorial staff if you need more information.

 

Connect with us on social media

facebook Instagram-logo1.gif twitter youtube linkedin pinterest 

Latest Blogs

California's 2019 Title 24 Code
New Call-to-action

New Call-to-action