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COGNITION Hot Take: Water Crisis Swells

Posted by Sara Gutterman

Aug 27, 2020 12:37:29 PM

Are we facing a global water crisis? Yes, but we can start solving the problem. These 6 trending innovative technologies point the way to a water-smart future.

Building professionals and manufacturers must develop construction techniques and solutions that solve impending water shortages in the United States and worldwide. According to COGNITION Smart Data, building pros must keep these 6 trending innovative technologies top of mind:

  1. Leak detection/water monitoring systems that learn the water footprint of a home and shut off water when leaks are detected.
  2. Greywater systems for interior non-potable use as well as exterior landscaping.
  3.  Smart irrigation systems that respond to weather conditions.
  4. Rain/roof water capture with holding tanks and filtration systems so that water can be reused inside the home.
  5.  Innovative technologies like atmospheric generators that pull water out of the air for fresh water supply.
  6. New smart water meters with auto/remote shut off.

COGNITION Water Crisis GrowsMembers of the building industry need to know about these trends and implement them in their projects. As important, they need to include information about water-smart solutions in their marketing collateral because home buyers care. 

In fact, in a recent Green Builder Media survey, consumers pointed to water crises as the #1 global risk of concern, more so than failure to adapt to climate change, extreme weather events, food crises, and social instability.

Origins of Water Shortages

Why do we have a water crisis? According to the UN, humans withdraw about 4,000 cubic kilometers of water globally every year (equal to the volume of water in Lake Michigan), increasing at a rate of about 1.6% per year.  This water consumption is caused by: 

  • population growth;
  • unsustainable levels of demand;
  • insufficient infrastructure;
  • inadequate governance; and
  • a decline in the fresh water supply in most parts of the world.

On top of this, more than 80% of the world’s wastewater is discharged back into rivers, streams, and oceans without any treatment, causing widespread damage to ecosystems and contamination of critical human water sources.

Water Shortages in the United States

Demand for water is exploding in the United States, as well, especially in water parched areas like the Southwest and West. By 2030, experts predict more than 100 percent population growth in states like Nevada and Arizona, 60 percent in Texas, and upwards of 30 percent in California and Colorado. 

Many of these parched states are already exploring enhanced water resources policy, regulations, stringent pricing structures, and performance-based certification programs. 

Businesses that fail to address inherent water risks in a meaningful way will be left in the dust, perhaps quite literally.

Want more information about how your business can incorporate (and market) innovative water solutions? Sign up for a COGNITION subscription.


About COGNITION Smart Data:

COGNITION Smart Data offers advanced intelligence and insights about market trends and important customer information like behavioral patterns, purchase drivers, buying preferences and sentiment.  COGNITION enables clients to make informed business decisions, yielding specific deliverables and tangible results.  COGNITION provides a definitive competitive advantage by allowing companies to stay a step ahead of their competitors.

For more information on how you can tap into the power of COGNITION Smart Data, visit www.greenbuildermedia.com/cognition or contact Sara Gutterman at sara.gutterman@greenbuildermedia.com.

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