I’m excited to announce the VISION House SHAWOOD, a multi-faceted demonstration project that changes the conversation for both homebuilders and buyers. The VISION House SHAWOOD marks our first collaboration with Sekisui House, one of the world’s most respected and forward-thinking homebuilders.
The project will introduce three SHAWOOD communities with diverse product designs and aimed for different demographic groups. Our driving purpose will be to showcase a new valuation metric for housing, Value Per Square Foot. We’ll break down this concept into its pillars of meaning and show how both builders and homeowners can use this metric to plan and purchase homes that are designed with operational costs in mind, not just up-front costs.
Value Per Square Foot
The current housing valuation metric, Price Per Square Foot, only represents how big a house is and how much it costs. In contrast, Value Per Square Foot incorporates sustainability, performance, resiliency, and independence, offering a more accurate measurement of a home’s worth, reflecting both modern performance standards as well as today’s homebuyer expectations.
Through the VISION House project, we’ll analyze SHAWOOD communities in Las Vegas, Los Angeles, and the Bay Area, applying the seven pillars of the Value Per Square Foot metric:
Through this process, we plan to showcase how homes built with the Value Per Square Foot approach enable homeowners to lower operating costs, utility bills, and insurance premiums; enhance efficiency, wellness, resilience, safety, and independence; and reduce their carbon footprint.
Designed for Real Lives
SHAWOOD is intentionally shaped around lifestyle archetypes reflecting the realities, rhythms, and aspirations of today’s homeowners. Deep research into occupant behavior, family dynamics, and emotional needs inform design aspects like spatial flow, daylighting, privacy gradation, air movement, flexibility, storage, and the choreography of daily life.
SHAWOOD plans are optimized for how people truly live in their homes. Design examples include:
The Art of Precision, The Science of Strength
SHAWOOD demonstrates an integrated approach to high-performance building and climate-ready engineering.
From ember-resistant building assemblies to moisture-managed construction systems and passive thermal strategies capable of maintaining comfort during power outages, every material and design decision in SHAWOOD homes is informed by climate realities.
High-performance windows and doors stabilize comfort amid temperature swings, while advanced electrified systems, balanced ventilation, and heat pump technology for HVAC, water heating, clothes drying, and induction cooking reduce operational emissions and increase resilience.
Fresh, filtered air circulates quietly and continuously to support respiratory health, and non-toxic materials and biophilic finishes reduce chemical exposure and enhance natural connection. Meanwhile, drought-tolerant landscaping minimizes irrigation and adds resilience by reinforcing defensible space.
Solar + storage systems allow homes to intelligently harvest, store, and share energy to enhance grid stability while lowering costs and to remain powered when grids go down.
Follow Along
The VISION House SHAWOOD project is more than a demonstration project, it is a template for what housing must become in a world defined by climate volatility, economic pressure, and an urgent need for safer, healthier spaces.
Throughout 2026 and into 2027, Green Builder Media will document the evolution of this project through extensive editorial coverage, video storytelling, research, and onsite exploration.
We’ll track the Value Per Square Foot analysis as well as the design and construction of a new SHAWOOD community, which will proudly boast products such as:
We invite you to walk this journey with us as the VISION House SHAWOOD spotlights the transformation of the U.S. housing market and the emergence of Value Per Square Foot.