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A Few of My Favorite Things

Posted by Sara Gutterman

Nov 21, 2017 10:44:19 AM

Raindrops on roses and whiskers on kittens are lovely, but I’ll take global socio-economic transformation any day.

It’s that time of year to give thanks. 

I’m appreciative of the evolution that is unfolding around us, with sustainability finally reaching a tipping point and countries, states, cities, and companies across the globe making bold commitments to reduce carbon emissions and adopt clean technologies. 

I’m delighted that individuals from all walks of life have awakened to our pressing environmental realities, and that sustainability has become recognized not just as the most cost-efficient, resilient, and efficient solution, but as a necessity to maintain the atmospheric stability that contributes to our current quality of life. 

I’m thankful that the renewable energy industry is booming, with solar now the cheapest form of retail energy and wind the least expensive form of wholesale energy, and that advances in enabling technologies are transforming cities into intelligent command and control centers that allow us to monitor and streamline resource use.

I’m gratified that, after decades of hard work, the green building market, and Green Builder Media along with it, has evolved from niche and fringe to mainstream and intelligent.  As a point of perspective—when founded Green Builder Media in 2005, our competitors said we’d never last.  They made staunch claims that green building was a fad, and that building professionals and homebuyers would never be interested in anything other than lowest upfront cost.  I’m glad they were woefully wrong.

I am pleased to be a part of a powerful community of passionate individuals who are dedicated to affecting positive change in the world.  Pushing a boulder uphill can certainly be a thankless job, and I am encouraged by the ingenuity of the countless individuals developing solutions for sustainable living.  We are the ones crazy enough to think we can change the world—and we are the ones succeeding in doing so.

I’m grateful for the building professionals who are delivering high performance, healthy homes at price parity; the consumers who are looking beyond the price per square foot metric and making purchasing decisions based on long-term value; the product manufacturers who are embracing innovation and developing affordable green products; and the regulators who are making sustainability a baseline.

I am particularly thankful for my amazing Green Builder Media team.  I’m in awe of your creativity and determination. You inspire me on a daily basis and challenge me to become a better person every day.

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And last but certainly not least, I’m truly humbled by the support and encouragement of our readers, advertisers, partners, and colleagues.  Thank you for your recognition, as well as for all of the big and small things you do.  It is a herculean task to transform an industry, and we’re successfully converting incremental change into exponential results.

I’ve said it before and I’ll say it again—at Green Builder Media, our commitment is unwavering and our task is clear: to continue exploring the frontiers of sustainability.  We are pleased that you’re here to join us for this wildly exciting journey into the future.

But even with all of the progress we’ve made, our work has never been more important. If you’d like to take part in developing an actionable plan for developing smart, clean, efficient, and resilient solutions, please join Green Builder Media and the City of Orlando at our upcoming Sustainability Symposium: Champions of Change on January 8, 2018 at the University of Central Florida campus in Orlando, Florida.  The event will directly and honestly confront the reality of climate change—the challenge of our generation, and the opportunity of a lifetime.

Click here for more information about the Sustainability Symposium 2018: Champions of Change.  Space is limited, to be sure to reserve your seat today! 

What are you grateful this holiday season? Write to me at sara.gutterman@greenbuildermedia.com.

Want to read more?  Follow me on Twitter and Facebook.  For more information about green building and sustainable living, visit Green Builder Media at www.greenbuildermedia.com, like us on Facebook, and follow us on Twitter for regular updates and breaking news.

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