SodaStream Teams Up with Earth Day Network & Scarlett Johansson to suggest that making soda at home could reduce the vast number of plastic bottles entering our oceans.
Twice the size of Texas, the Great Pacific Garbage Patch is the embarassing, accidental ocean garbage pile that contains a lot of plastic. And although a new study has found frightening evidence that the plastic is "missing," the waste is still present and ever-growing.
SodaStream makes the equipment and sells the ingredients to make soda at home and reduce waste from packaging. The company has also partnered with the Earth Day Network and 5 Gyres "to further expose what they call 'The Secret Continent.'"
The Secret Continent is an imaginary resort destination for which SodaStream has created a Web site in an effort to bring attention to the environmental devastation that is taking place in the Pacific. Be sure and watch the video on the site -- "It's fanplastic!"
SodaStream reports that "humans manufacture 1 billion plastic bottles per day, and this garbage patch is made from just a portion of the 10 million tons of plastic pollution left behind each year. To date, scientists have documented the impact of marine plastic pollution on 663 different marine species, including all known species of sea turtles, half of all species of marine mammals, and one-fifth of all species of seabirds. By taking this uniquely whimsical approach, SodaStream is seeking to make this environmental message resonate with people all over the world."
“We applaud the bold steps SodaStream is taking to bring the Pacific Garbage Patch to the forefront and proactively fighting to reduce the amount of plastic that gathers in landfills each year,” said Kathleen Rogers, President of Earth Day Network. “We all know that plastic debris doesn’t biodegrade, but we don’t think enough about where it actually ends up, and the danger all this plastic imposes on birds, animals, plants, micro-organisms and seawater. The Secret Continent Campaign isn’t just a publicity stunt. It’s a serious effort to advocate for the health of our oceans and the survival of our planet. We are thrilled to join SodaStream on this mission.”
SodaStream’s Global Brand Ambassador, Scarlett Johansson, has already signed the petition and is a huge supporter of this cause. “I am honored to be a part of a project that is powered by such noble intentions and goals. The Secret Continent inspires people to change the way they live. Products like SodaStream aid in the reduction of our carbon footprint, a feat that is vital to preserving the planet for our children.”
“SodaStream is steadfast in our mission to elevate awareness for reducing the amount of plastic waste,” said Daniel Birnbaum, CEO of SodaStream. “The Secret Continent is a disruptive way to make people stop and rethink how they drink, from what they’re putting into their bodies to how they’re safeguarding the planet.”
There is petition to sign on the Web site as well as the plea to become a plastic-bottle-free world.