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Romancing the Home

Posted by Christina B. Farnsworth

Feb 20, 2014 3:57:00 PM

A Valentine’s article in the Wall Street Journal (WSJ) asks if romance sells homes and says the answer is “yes.”

The WSJ article even has a ZipRealty chart to prove the point about romancing the home. “Homeowners could get more love if they open up to romance.” Well, then, light the candles and bring it on. Though only about one percent of home sale listings use the word “romance,” those are often bigger and more luxurious than their unromantic cousins.

According to the WSJ, “For-sale listings that included ‘romantic’ in the description were 86% more expensive and 27% larger than listings that lacked the term, according to an analysis by real-estate brokerage ZipRealty of listings in 24 major metro areas in 2013. But less than 1% of homes on the market were described as ‘romantic.’ “

 


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